159 episodes
Marketing Strategy Academy with Jen Vazquez Jen Vazquez | Photographer, Pinterest Manager and Marketing Strategist
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🎙️ Welcome to the Podcast – where fierce female service providers level up their businesses with strategic marketing brilliance! Join Jen, as she spills the beans, sprinkles the glitter, and serves up a piping-hot plate of Pinterest perfection alongside a side of marketing magic. Picture this: You're a fabulous female service provider, juggling a gazillion tasks while somehow managing to rock that superhero cape. 🦸♀️ Tune in to hear from rockstar guests who've mastered the marketing maze and are dishing out action-packed tips you can put to use pronto. Follow us on IG @jenvazquezmedia
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162 | Wedding Business SEO Unveiled with Nergis Yuksel Part 1
Are you a wedding pro (or other local) business looking to book more clients? Today my guest will be sharing all about that and more so stick around.
This was so juicy that it will be a two-part podcast episode.
What we covered:
What jobs came before Negis' business
For wedding businesses navigating through the competitive market, why should SEO be a non-negotiable investment and how does it strategically fit into their overall marketing plan?
Nergis sheds light on the interplay between SEO and other marketing efforts to create a cohesive and effective strategy for attracting ideal clients in the wedding industry.
In an industry as unique as weddings, what makes SEO for wedding professionals distinct from general SEO practices, and why might general SEO advice not always align with the needs of businesses in the wedding industry?
Considering that wedding businesses can be at various stages, from just starting out to being well-established, how should SEO strategies be adapted based on the maturity and current market position of a wedding business?
What mistakes do you see wedding pros make regarding SEO and provide two tips or action items?
What 3 things have helped you grow your business? This could be tools, advice, or anything
GIFT: https://www.nergisyuksel.com/instagram-seo-guide
Also, Nergis is giving away an SEO Audit to one lucky winner. To enter the drawing, do the following before December 30, 2023:
Follow Nergis @nergisyukseluk
Follow the podcast @marketingstrategyacademypod
Share the podcast episode on your Instagram story tagging both of us.
Where to Find Nergis:
hello@nergisyuksel.com
https://www.instagram.com/nergisyukseluk/
https://www.pinterest.co.uk/nergisseo/
🎥 Want to watch the podcasts?
Interviews: https://www.youtube.com/@marketingstrategyacademy
Marketing + Pinterest Education: https://www.youtube.com/jenvazquez
🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.
📌 Book a Discovery Call to find out how to work with me for Pinterest + Marketing: https://jenvazquezcoach.com/discovery
➡️ FREE Pinterest Marketing Tools: https://jenvazquezcoach.com/resources
➡️ Pinterest Strategy Academy (group coaching membership): https://pintereststrategyacademy.com➡️ FREE Education in Marketing Strategy Academy FB group https://www.facebook.com/groups/jenvazquezmedia
➡️ Pinterest Management: https://jenvazquezcoach.com/pinterestmanagement
Find Jen:
➡️ Website: https://jenvazquezcoach.com
➡️ Instagram: https://www.instagram.com/marketingstrategyacademypod https://www.instagram.com/jenvazquezmedia
Links may include affilia -
161 | The Power of Pinterest Funnels for Service-Based Business Owners
161 | The Power of Pinterest Funnels for Service-Based Business Owners
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160 | Embrace the Power of Video for Small Business Success with Bernadette Marciniak
Today, we're tackling a topic that's been buzzing in the business world: Why is video resisted by so many? I’m excited we’ve got an expert to not only unravel the mystery but also provide actionable advice to kickstart your video journey. Get ready to transform your business with the magic of video.
Here's what we discussed:
What jobs came before Bernadette's business and how she got where she is today?
Why video is resisted by so many
For those new to using video, what Bernadette's top tips are to get started in a way that's both effective and manageable?
Non-obvious ways business owners can use video in their marketing
If you don't have a large budget for video production. Bernadette shared budget-friendly tips and strategies that can still make a significant impact on video marketing efforts
How can small business owners effectively measure the success of their video marketing efforts? Key metrics to focus on
Video trends evolve. Bernadette shared outgoing and upcoming trends in video marketing that small business owners should be aware of and consider incorporating into their strategies
3 things that helped Bernadette to grow her business
For all the links mentioned go to show notes: https://jenvazquezcoach.com/breaking-barriers-embrace-the-power-of-video-for-small-business-success-with-bernadette-marciniak/
🎥 Want to watch the podcasts?
Interviews: https://www.youtube.com/@marketingstrategyacademy
Marketing + Pinterest Education: https://www.youtube.com/jenvazquez
🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.
📌 Book a Discovery Call to find out how to work with me for Pinterest + Marketing: https://jenvazquezcoach.com/discovery
➡️ FREE Pinterest Marketing Tools: https://jenvazquezcoach.com/resources
➡️ Pinterest Strategy Academy (group coaching membership): https://pintereststrategyacademy.com➡️ FREE Education in Marketing Strategy Academy FB group https://www.facebook.com/groups/jenvazquezmedia
➡️ Pinterest Management: https://jenvazquezcoach.com/pinterestmanagement
Find Jen:
➡️ Website: https://jenvazquezcoach.com
➡️ Instagram: https://www.instagram.com/marketingstrategyacademypod https://www.instagram.com/jenvazquezmedia
Links may include affiliates where I would make money if you choose to purchase at no cost to you.
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Send in a voice message: https://podcasters.spotify.com/pod/show/marketingstrategyacademy/message -
159 | Pinterest Trends: GIFTING SEASON
I’m back with this week’s Pinterest trends and this week Pinterest collected insights around the theme: Gifting Season. Pinterest searches are up for all things gifting, from festive wrappings to cozy gift inspiration for all ages 🎁.
Key trends160% increase in “christmas stockings”155% increase in “pink stanley cup”145% increase in “wrapping paper”130% increase in “christmas pajamas” among Gen Y45% increase in “green velvet dress”30% increase in “lego sets”
Trend Blog: https://jenvazquezcoach.com/pinterest-trends-gifting-season/
Search Trends https://pinterest.trends.com
🎥 Want to watch the podcasts?
Interviews: https://www.youtube.com/@marketingstrategyacademy
Marketing + Pinterest Education: https://www.youtube.com/jenvazquez
🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.
📌 Book a Discovery Call to find out how to work with me for Pinterest + Marketing: https://jenvazquezcoach.com/discovery
➡️ FREE Pinterest Marketing Tools: https://jenvazquezcoach.com/resources
➡️ Pinterest Strategy Academy (group coaching membership): https://pintereststrategyacademy.com➡️ FREE Education in Marketing Strategy Academy FB group https://www.facebook.com/groups/jenvazquezmedia
➡️ Pinterest Management: https://jenvazquezcoach.com/pinterestmanagement
Find Jen:
➡️ Website: https://jenvazquezcoach.com
➡️ Instagram: https://www.instagram.com/marketingstrategyacademypod https://www.instagram.com/jenvazquezmedia
Links may include affiliates where I would make money if you choose to purchase at no cost to you.
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Send in a voice message: https://podcasters.spotify.com/pod/show/marketingstrategyacademy/message -
158 | Creating a personality-packed website to turn casual visitors into raving fans with Katelyn Dekle
Ready to transform your online presence into a magnetic force? Today, we're stepping into the vibrant world of bold, sassy, and uniquely designed websites. We’re going to be answering the question of how can a personality-packed website be the secret sauce to turning casual visitors into raving fans and clients.
We discuss:
-- Katelyn's journey from a toxic work environment to becoming the CEO of Launch the Damn Thing!®
-- What strategies do you use to infuse the unique essence of your clients into their web designs?
-- Memorable success story where a client's website transformation had a significant impact on their business or personal brand
-- How the personality of a brand influences the design process, and examples
-- How to ensure that a website not only looks fantastic and captures your personality but also provides an intuitive and enjoyable experience and drives conversions
-- DIY tips for someone looking to revamp their website
-- Key elements or essentials Katelyn believes every effective and engaging website should have?
-- 3 things that helped Katelyn to grow her business?
For all the links mentioned go to show notes: https://jenvazquezcoach.com/creating-a-personality-packed-website-to-turn-casual-visitors-into-raving-fans-with-katelyn-dekle/
🎥 Want to watch the podcasts?
Interviews: https://www.youtube.com/@marketingstrategyacademy
Marketing + Pinterest Education: https://www.youtube.com/jenvazquez
🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.
📌 Book a Discovery Call to find out how to work with me for Pinterest + Marketing: https://jenvazquezcoach.com/discovery
➡️ FREE Pinterest Marketing Tools: https://jenvazquezcoach.com/resources
➡️ Pinterest Strategy Academy (group coaching membership): https://pintereststrategyacademy.com➡️ FREE Education in Marketing Strategy Academy FB group https://www.facebook.com/groups/jenvazquezmedia
➡️ Pinterest Management: https://jenvazquezcoach.com/pinterestmanagement
Find Jen:
➡️ Website: https://jenvazquezcoach.com
➡️ Instagram: https://www.instagram.com/marketingstrategyacademypod https://www.instagram.com/jenvazquezmedia
Links may include affiliates where I would make money if you choose to purchase at no cost to you.
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Send in a voice message: https://podcasters.spotify.com/pod/show/marketingstrategyacademy/message -
157 | Lead Magnets: How Service Providers Can Grow their business not just their email list
In today's competitive business arena, the quest for clients can sometimes feel like an epic battle. But guess what? There's a hidden superpower that can not only set you apart from the competition but also magnetize clients to your service. Meet lead magnets – the unsung heroes of your service provider journey.
In this video, we're about to unveil the true magic of lead magnets and how they can revolutionize your service-based business. We'll dive into the art of crafting irresistible content offers that'll have your potential clients asking for more. Plus, we'll share tips to supercharge your lead capture forms for maximum conversions.
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Send in a voice message: https://podcasters.spotify.com/pod/show/marketingstrategyacademy/message