049 There are few personal growth paths harder than starting a business. Social entrepreneurs who care deeply about the relationships they have with their clients can find that the line between selling and serving sometimes gets blurry. Those new to business often under value their work and avoid marketing like the plague, limiting their income potential and impact in the world .
In this episode I speak with Tad Hargrave, business mentor for the Marketing for Hippies membership community about practical ways to communicate your value and get noticed in a noisy global marketplace without selling your soul. We also discuss some of the myths and hidden motives behind popular relationship marketing tactics and a simple 3 step formula for marketing that centers on authenticity and finding alignment with the people you most want to serve.
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