78 episodes

Welcome back! For Season 3 of The Daily Marketer, we decided to do something special.

Early 2021, startup junky & marketplace master, Ty Wolfe-Jones, pitched us the idea of instead of interviewing founders & marketers, why don’t we dive into the world of marketplaces, the “VH1 Behind The Music” of Uber, Doordash, Rover, and other marketplace legends?

Ty could bring the operations perspective, I could bring the marketing lens, and together we could make some marketplace MAGIC!

Or maybe it’s a little more like marketplace MAYHEM (Dracula cackles in the distance).

Alas, Marketplace Mayhem was born. Enjoy and as always, give us some candid feedback in the form of a review.

Produced By Daniel Steenkamp (@Daniel Steenkamp)

All Rights Reserved.

Marketplace Mayhem - The Daily Marketer Jakub Kubicka

    • Business

Welcome back! For Season 3 of The Daily Marketer, we decided to do something special.

Early 2021, startup junky & marketplace master, Ty Wolfe-Jones, pitched us the idea of instead of interviewing founders & marketers, why don’t we dive into the world of marketplaces, the “VH1 Behind The Music” of Uber, Doordash, Rover, and other marketplace legends?

Ty could bring the operations perspective, I could bring the marketing lens, and together we could make some marketplace MAGIC!

Or maybe it’s a little more like marketplace MAYHEM (Dracula cackles in the distance).

Alas, Marketplace Mayhem was born. Enjoy and as always, give us some candid feedback in the form of a review.

Produced By Daniel Steenkamp (@Daniel Steenkamp)

All Rights Reserved.

    #78: Cutting Teeth In the High Octane World of Marketplaces & Discovering Supply Principles With Uber Alumni and 1000-Point Scorer, Matt Kurman (Part 2)

    #78: Cutting Teeth In the High Octane World of Marketplaces & Discovering Supply Principles With Uber Alumni and 1000-Point Scorer, Matt Kurman (Part 2)

    Matt Kurman is the Director of Growth Programs at Convoy, a digital freight network transporting the world with endless capacity and zero waste (akin to "the Uber of freight"), as 1 of the 1st 15.
    Which makes sense, given Matt formerly came from Uber , where he cut his teeth in the high octane world of marketplace startups. At Uber Matt was part of the hearty Ops team, the "beating heart" of Uber Seattle.
    Back to Convoy! Over the course of 8 years, Matt went from founding member, to supply-side expert in physical marketplaces, has been a diehard evangelist of the company, while coming from the performance heavy world of college basketball where he was a "1000 point scorer".
    This conversation was…full throttle (pun intended)! Very entertaining! It's loaded with gems of amazing stories of marketplace scale & challenges; Matt brings the ruckus and energy of an athlete to a marketplace, we love it.
    We dive deep into…Taking the "road less traveled" (and what that meant for Matt), the "Dance" of building hard-earned trust & respect of trucking co's, 6 key principles of ops for a physical startup marketplace, breakthroughs in acquiring Supply & operating in a "Demand-lead" market, Convoy's ingenious flywheel that just KEEPS ON GIVIN!
    This episode is particularly valuable for any founder, operator, or marketer who's involved in a PHYSICAL marketplace and needs to know the nitty gritty of a proven blueprint for scale. Booby traps are called out; you'll definitely want to listen to this one.
    BON APPETIT! You can like & subscribe if you like to, but ultimately we'd PREFER to hear your thoughts: so tell us what you think of the episode & leave a review! You can also find show notes @ https://jakubkubicka.com/matt-part-2

    • 39 min
    #77: Director of Growth Programs at Convoy, Matt Kurman, on Taking the "Road Less Traveled" and Convoy's Brilliant Flywheel that just KEEPS ON GIVIN (Part 1)

    #77: Director of Growth Programs at Convoy, Matt Kurman, on Taking the "Road Less Traveled" and Convoy's Brilliant Flywheel that just KEEPS ON GIVIN (Part 1)

    Matt Kurman is the Director of Growth Programs at Convoy, a digital freight network transporting the world with endless capacity and zero waste (akin to "the Uber of freight"), as 1 of the 1st 15.
    Which makes sense, given Matt formerly came from Uber , where he cut his teeth in the high octane world of marketplace startups. At Uber Matt was part of the hearty Ops team, the "beating heart" of Uber Seattle.
    Back to Convoy! Over the course of 8 years, Matt went from founding member, to supply-side expert in physical marketplaces, has been a diehard evangelist of the company, while coming from the performance heavy world of college basketball where he was a "1000 point scorer".
    This conversation was…full throttle (pun intended)! Very entertaining! It's loaded with gems of amazing stories of marketplace scale & challenges; Matt brings the ruckus and energy of an athlete to a marketplace, we love it.
    We dive deep into…Taking the "road less traveled" (and what that meant for Matt), the "Dance" of building hard-earned trust & respect of trucking co's, 6 key principles of ops for a physical startup marketplace, breakthroughs in acquiring Supply & operating in a "Demand-lead" market, Convoy's ingenious flywheel that just KEEPS ON GIVIN!
    This episode is particularly valuable for any founder, operator, or marketer who's involved in a PHYSICAL marketplace and needs to know the nitty gritty of a proven blueprint for scale. Booby traps are called out; you'll definitely want to listen to this one.
    BON APPETIT! You can like & subscribe if you like to, but ultimately we'd PREFER to hear your thoughts: so tell us what you think of the episode & leave a review! You can also find show notes @ https://jakubkubicka.com/matt

    • 36 min
    #76: How do you build a marketplace startup from SCRATCH? Rover Co-founder, Bestselling Author, and TED Speaker, Greg Gottesman, Gives the Formula (Part 2)

    #76: How do you build a marketplace startup from SCRATCH? Rover Co-founder, Bestselling Author, and TED Speaker, Greg Gottesman, Gives the Formula (Part 2)

    Greg Gottesman is the co-founder and managing director of Pioneer Square Labs, former managing director at Madrona Venture Group, and is a co-founder of Rover (ROVR), the biggest pet sitting marketplace in the nation.
    Greg has spent his entire life authoring his journey. At 22 he published a book that became the survival manifesto for the 1980's college student (7 editions), at 24 he became a lawyer which he soon left so he could start working in business, and has been n investor in venture capital ever since.
    Greg has plenty of noteworthy accomplishments too long for this intro, including a TED talk, getting both an MBA & JD from Harvard, and his cousin being Fred Savage (for reals)
    This conversation was remarkable; Greg is super generous & a well of knowledge of not only marketplaces, but startups in general. Also, a gifted storyteller.
    We dive deep into…what spurred Greg's entrepreneurial journey, the genesis of Pioneer Square Labs, how to build a marketplace startup from scratch & what makes it tricky, obsessing over marketplace dynamics, the 80/20 rule for marketing funnels, killing great ideas, and "starting with 1" (and what that means).
    This episode is particularly valuable for digital marketplace founders, COOs, and CEOs. Greg has both founded AND funded several marketplaces, so he's able to share deep specifics on key principles & secrets.
    Please enjoy! You can like & subscribe if you like to, but ultimately we'd PREFER to hear your thoughts: so tell us what you think of the episode & leave a review. You can also find show notes @ https://jakubkubicka.com/greg-part-2

    • 38 min
    #75: Co-founder and Managing Director of Pioneer Square Labs, Greg Gottesman, on Obsessing over Marketplace Dynamics and Killing Great Ideas (Part 1)

    #75: Co-founder and Managing Director of Pioneer Square Labs, Greg Gottesman, on Obsessing over Marketplace Dynamics and Killing Great Ideas (Part 1)

    Greg Gottesman is the co-founder and managing director of Pioneer Square Labs, former managing director at Madrona Venture Group, and is a co-founder of Rover (ROVR), the biggest pet sitting marketplace in the nation.
    Greg has spent his entire life authoring his journey. At 22 he published a book that became the survival manifesto for the 1980's college student (7 editions), at 24 he became a lawyer which he soon left so he could start working in business, and has been n investor in venture capital ever since.
    Greg has plenty of noteworthy accomplishments too long for this intro, including a TED talk, getting both an MBA & JD from Harvard, and his cousin being Fred Savage (for reals)
    This conversation was remarkable; Greg is super generous & a well of knowledge of not only marketplaces, but startups in general. Also, a gifted storyteller.
    We dive deep into…what spurred Greg's entrepreneurial journey, the genesis of Pioneer Square Labs, how to build a marketplace startup from scratch & what makes it tricky, obsessing over marketplace dynamics, the 80/20 rule for marketing funnels, killing great ideas, and "starting with 1" (and what that means).
    This episode is particularly valuable for digital marketplace founders, COOs, and CEOs. Greg has both founded AND funded several marketplaces, so he's able to share deep specifics on key principles & secrets.
    Please enjoy! You can like & subscribe if you like to, but ultimately we'd PREFER to hear your thoughts: so tell us what you think of the episode & leave a review. You can also find show notes @ https://jakubkubicka.com/greg

    • 38 min
    #74: How do you Disrupt the $40B Storage Industry, While Creating Passive Income for Every American? PR Expert, Casey Schow, Shares How (Part 2)

    #74: How do you Disrupt the $40B Storage Industry, While Creating Passive Income for Every American? PR Expert, Casey Schow, Shares How (Part 2)

    Casey Schow is the head of communications and PR @ Neighbor, a peer-to-peer storage marketplace.
    Before Neighbor, he cut his teeth and built great "career capital" at NuSkin, as a PR Manager that managed global reputation results.
    Back to Neighbor, over the course of 4 years Neighbor has achieved rapid-scale growth: Commercial square footage on its platform grow nearly 25x, received series B funding of $53 million, expanded nationally to nearly every major city in the US, are disrupting the $40B storage industry, while creating passive income for Americans.
    Finally, Neighbor has been named a "World Changing Idea" by Fast Company & was a finalist in Eric Schmidt's "American Dream Ideas" challenge, as a co improving middle-class income.
    This conversation was very educational!
    We dive deep into...how peer-to-peer storage is a key contributor to the rise of a "different work-from-home", the unique PR storytelling perspective of Neighbor, unlocking new sources of "Supply", and the LOW cost barrier that unlocks storage for almost every American.
    This episode is particularly valuable for FOUNDERS early in their journey who are curious to hear WHY you would consider PR to grow & engage a customer base, or entrepreneurs with an ambition to launch a highly disruptive marketplace and where to start!
    Have a hoot with this one! You can like & subscribe if you like to, but ultimately we'd PREFER to hear your thoughts: so tell us what you think of the episode & leave a review! You can also find show notes @ https://jakubkubicka.com/casey-part-2

    • 32 min
    #73: What does the Utah Jazz, Passive Income, and the Uber of Storage all share in common? Casey Schow, Head of PR @ Neighbor (Part 1)

    #73: What does the Utah Jazz, Passive Income, and the Uber of Storage all share in common? Casey Schow, Head of PR @ Neighbor (Part 1)

    Casey Schow is the head of communications and PR @ Neighbor, a peer-to-peer storage marketplace.
    Before Neighbor, he cut his teeth and built great "career capital" at NuSkin, as a PR Manager that managed global reputation results.
    Back to Neighbor, over the course of 4 years Neighbor has achieved rapid-scale growth: Commercial square footage on its platform grow nearly 25x, received series B funding of $53 million, expanded nationally to nearly every major city in the US, are disrupting the $40B storage industry, while creating passive income for Americans.
    Finally, Neighbor has been named a "World Changing Idea" by Fast Company & was a finalist in Eric Schmidt's "American Dream Ideas" challenge, as a co improving middle-class income.
    This conversation was very educational!
    We dive deep into...how peer-to-peer storage is a key contributor to the rise of a "different work-from-home", the unique PR storytelling perspective of Neighbor, unlocking new sources of "Supply", and the LOW cost barrier that unlocks storage for almost every American.
    This episode is particularly valuable for FOUNDERS early in their journey who are curious to hear WHY you would consider PR to grow & engage a customer base, or entrepreneurs with an ambition to launch a highly disruptive marketplace and where to start!
    Have a hoot with this one! You can like & subscribe if you like to, but ultimately we'd PREFER to hear your thoughts: so tell us what you think of the episode & leave a review! You can also find show notes @ https://jakubkubicka.com/casey 

    • 31 min

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