91 episodes

Welcome To The Martial Arts Business Podcast!

Helping martial arts club owners grow, develop and scale their schools with marketing, retention, systems, staff, branding, social media and much more. Giving you the tools and skills to become a black belt in business.

Here’s your host 3x world martial arts champion, award-winning school owner, successful business coach and No.1 bestselling author Gordon Burcham. You can follow Gordon personally on Facebook, facebook.com/blackbeltinbusiness.

Join our free Facebook group by searching “Martial Arts Business Mastery Community”, for some great advice, tips and support for building your martial arts empire.

Keep learning, developing & growing and you will become a black belt in business.

You can contact me at: support@mabusinessmastery.com

Website: www.mabusinessmastery.com

Martial Arts Business Podcast Gordon Burcham

    • Visual Arts

Welcome To The Martial Arts Business Podcast!

Helping martial arts club owners grow, develop and scale their schools with marketing, retention, systems, staff, branding, social media and much more. Giving you the tools and skills to become a black belt in business.

Here’s your host 3x world martial arts champion, award-winning school owner, successful business coach and No.1 bestselling author Gordon Burcham. You can follow Gordon personally on Facebook, facebook.com/blackbeltinbusiness.

Join our free Facebook group by searching “Martial Arts Business Mastery Community”, for some great advice, tips and support for building your martial arts empire.

Keep learning, developing & growing and you will become a black belt in business.

You can contact me at: support@mabusinessmastery.com

Website: www.mabusinessmastery.com

    The Importance Of This One Thing To Help You In Life And Business

    The Importance Of This One Thing To Help You In Life And Business

    Join Gordon as he discusses how to get the most out of each and every day and why changing the language you use towards yourself can make or break your personal and professional success. Tune in to find out why changing ‘I can’t’ to ‘I haven’t yet learned’ can help you go from strength to strength in your business career, how there should only be ‘do’ and never ‘try’ and why we can only achieve what we truly believe.

     

    KEY TAKEAWAYS
    It is really important to look at how you as a leader develops in your business. Ultimately if you are not right then your business will not be right. When you are facing challenges and not feeling motivated you may notice that it negatively affects your business. Every single day in your business is of huge importance, it is the building blocks of what you may aspire to have.

     
    The language that we tend to use needs to change, not just in our minds but out loud too. Stop using the word ‘tried’, when you say that you have tried something you are giving yourself an escape route. Change your mindset to believe that there is no ‘try’ there is only ‘do’.

     
    There are many times when you may have said to yourself ‘I can’t do this’. Change your outlook and your mindset to ‘I haven’t learned this yet.’ When you catch yourself saying these detrimental words you cut off the possibility of you achieving something. Instead of thinking you can’t do something, look at what you need to learn in order to be able to do it.

     
    There is no limit except the one that you impose on yourself each and every day. We must guard the garden of the mind because whether you think you can or you think you can’t you are absolutely right. It is only what we believe is what we will achieve, the question is what do you believe? If you are positive and believe in what you are doing then you will achieve whatever you put your mind to.

     
    We have to be really careful about what we are saying to ourselves. It is really important to change the language we are using, say things such as ‘yes I can’, ‘I will’ and ‘I must.’ Set yourself goals to commit to and tell yourself that you will achieve them. The positive messages that you are feeding your brain with are really important to both your personal and professional success.

     

    BEST MOMENTS

    “Every day we are battling ourselves, each other and our minds.”

    “You are the leader of you.”

    “It is that negative story that will create that negative outcome.”

     

    VALUABLE RESOURCES
    The Business of Martial Arts by Gordon Burcham

    ABOUT THE HOST

    Gordon Burcham is a best-selling author, 3 x World martial arts champion, and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.

    Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

    Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

    He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA

    • 13 min
    One is FREE! Facebook Marketing Tips For MA Schools

    One is FREE! Facebook Marketing Tips For MA Schools

    The current and upcoming global recession is most likely weighing heavy on your mind and has left you wondering how you can grow your business throughout this. Join Gordon as he shares with you his free marketing tips which can allow your business to grow throughout the recession. Learn the importance of following up on old leads, communicating with other local businesses as well as giving back to others in the community.

     

    KEY TAKEAWAYS
    You either sign up for the recession or you don’t and that is entirely your choice. The reality is your mindset will outstrip any recession and if you work on growth through a recession then you will come out ten times stronger. It doesn’t matter what kind of industry you are in, the objective is to market and sell through the recession.

     
    You have to have the belief in yourself to be able to pull yourself forwards in the upcoming months and yet be able to smash through this recession. The aim is to not only survive but to absolutely dominate and thrive in these times where great opportunities are presenting themselves.

     
    Follow up on old leads. Those who have shown interest before or who have perhaps utilised free trials are a great source of free marketing to you. Make contact with anybody who has engaged with you or your company over the last twelve months. Utilise social media platforms to reach them and advise them of your new programmes and packages.

     
    Talk to other local businesses about how you can help each other. Perhaps you could come up with an arrangement whereby they promote your business in exchange for you promoting theirs. This is a free marketing tool as it allows you to infiltrate their network. The more you connect with other companies the more data and potential customers you can collect.

     
    Give your services to other people. Look into Facebook groups and local community groups (e.g. weight loss groups) whereby you can offer your services to help people. Offer your services for free to give back to people, if you want to get you to have to give. The participants will then experience what your business has to offer and are therefore more likely to sign up for the full package. This costs you nothing, bar your time.

     

    BEST MOMENTS

    “I truly believe that where we are right now is going to be the greatest time for our business.”

     

    “We need to be so focused on the possibilities, on the potential and on the opportunities that lie before us so that we’re not scrimping on marketing.”

     

    “You’re not going to grow if you’re sitting there stagnant. If you want to grow you have to go.”

     

    VALUABLE RESOURCES
    The Business of Martial Arts by Gordon Burcham

    ABOUT THE HOST

    Gordon Burcham is a best-selling author, 3 x World martial arts champion, and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.

    Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

    Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

    He is a

    • 16 min
    Your Requirements for Success

    Your Requirements for Success

    Is there a checklist for the ultimate success?

    There isn’t. But according to Gordon, the baseline is the same for everyone—the first box that needs to be ticked is about introspection. Are you really ready to serve other people? We must look internally first. Because when we feel confident with ourselves, it emanates outside.

    Today, on the latest episode of the Martial Arts Business Podcast, we learn how to be true to ourselves and be attractive. What does Gordon mean by this? How does this help people enrol in your martial arts school? Tune in now to know the answers!

    KEY TAKEAWAYS
    You have to be attractive. Not the be-pleasing-on-the-eyes attractive kind, but the have-complete-set-of-skills-to-sell kind. You need to build yourself up before you show yourself (and your products & services) to other people.
    Law of Attraction. It’s always about the energy you put out. If you give them those half-baked muffins, then most likely, as soon as they eat it, they’ll spew it out. Prepare something that you yourself are excited about and enjoy.
    No matter how elegant you dress up or how thick the air the perfume you surrounded yourself with, people can still see what is inside of you. Customers are expert readers; never underestimate them. And if it happens you deceive one, it would be hard to fake it till the very end since it wasn’t truly you who they trusted.
    Invest in yourself. Give it all for personal development, because it will have a domino effect on your external activities.

    BEST MOMENTS
    “You are the person that will make you happen or fail.”
    “Look in the mirror and be truly honest with yourself.”
    “The story you tell yourself is what it really becomes in the real world.”
    “What do I need to do different? What do I need to reshape myself?”

    VALUABLE RESOURCES
    The Business of Martial Arts by Gordon Burcham

    ABOUT THE HOST

    Gordon Burcham is a best-selling author, 3 x World martial arts champion, and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.

    Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

    Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

    He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

    Learn How to Become Black belt in Business.

    Learn -Develop - grow and you will succeed.

    CONTACT METHOD
    G Force Martial Arts

    See omnystudio.com/listener for privacy information.

    • 12 min
    Building a Martial Arts School with Freedom

    Building a Martial Arts School with Freedom

    In this episode of the Martial Arts Business Podcast, Gordon discusses the importance of building a martial arts school with freedom. As a business owner, you don’t have to be hands-on all the time. You can have your own time doing the more valuable tasks if you choose to leverage it. That’s right, let the more skilled people do some of your tasks, so you can focus more on growing your Martial Arts School!

    The first step in getting back your freedom is to ask yourself: What am I doing every single day in my business? Then, it’s time to list down your answers—every single thing you do every minute of every single day should be jotted down! This will help you determine what tasks are to be leveraged and not. 

    Discover more about this and how this can help when you listen in!

    KEY TAKEAWAYS
    Religiously account for everything that you do every single day in your business. Use the diary to compute how many hours are wasted. Try exchanging them with more valuable tasks. 
    Listing everything else down is extremely valuable. You can clearly see what is and what isn’t working in your martial arts school. It can be a great help to you in making the right decisions.
    Most likely, some tasks are meant to be leveraged. We feel drained after work because sometimes, work isn’t really at par with our capabilities and expectations. It’s either you know for yourself that you can do something much better or there is someone out there who can do it much better than you.
    There will be more important things that you can do with your time. Let others do the less important tasks of yours—like the operational and administrative tasks. 
    Have you thought for yourself that maybe you aren’t really busy? you just don’t use your time wisely?

     
    Choose freedom. Leverage other people, so you can have your time to think more about how you can grow your business. 

     

     

    BEST MOMENTS

     
    “Having choices is very important.”
    “Time is one thing that we can’t get back.”
    “Most people spend a lot of time on little things that compound over a period of time which are not productive.”
    “Get very clear on the things you dislike in your business, on what you’re battling in every business, and on what you want to get done.”

     

    VALUABLE RESOURCES
    The Business of Martial Arts by Gordon Burcham 

    ABOUT THE HOST

    Gordon Burcham is a best-selling author, 3 x World martial arts champion, and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools. 

    Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

    Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

    He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

    Learn How to Become Black belt in Busine

    • 16 min
    Martial Arts Marketing Conversion Funnel

    Martial Arts Marketing Conversion Funnel

    How can a martial arts school attract more prospective students?

    Gordon has his marketing conversion funnel that he uses in his MA school. In this episode, he dives deep on its benefits and the levels included in it. There are four parts of the funnel. From top to bottom, they are: attention, prospect conversion, serve, sell & close, and last, service.

    This is a very strategic tool that dojos can utilise. We’re in a tough time right now, let’s ensure our presence is bigger than ever. Discover more about the martial arts marketing conversion funnel today on the Martial Arts Business Podcast.

    KEY TAKEAWAYS
    Attention – Marketing Online & Offline, Communication

    Send email newsletters and post quality content regularly on your social media platforms. These will give visuals to your company.
    Communicate with previous and current clients, aside from the new prospects. You will never know who might need your services again.
    Prospect Conversion – Talk, Engage, Communicate, Build Rapport

    Once you get their attention, there’s a possibility that they’d ask for more information. Grab the opportunity to be presentable during this recruitment process. Engage and build a strong rapport with them. First impressions last in the business, remember that.
    Serve, Sell, Close – Service, Classes, Experience, Value

    If they decided already that they want to try your service, then congratulations on that accomplishment! But before patting yourself on the back, ensure that you CAN and you will give them a great service. Make it memorable and worth their time and money.
    Service – Talk, Engage, Communicate, Build Rapport

    Provide an excellent service so you can keep them, and gain more! Most likely, it’s from them that you’ll get great feedback and reliable recommendations.

    BEST MOMENTS
    “People are consuming content at a faster rate than ever.”
    “We’re in a busy world. We have to remember that people don’t take actions right away.”
    “Their marketing gets attention and triggers an inquiry but what they don’t do is log the inquiries of everybody.”
    “Your business starts from the attention you get, the marketing, and the exposure to your brand.”

    VALUABLE RESOURCES
    The Business of Martial Arts by Gordon Burcham

    ABOUT THE HOST

    Gordon Burcham is a best-selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.

    Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

    Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

    He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

    Learn How to Become Black belt in Business.

    Learn -Develop - grow and you will succeed.

    CONTACT METHOD
    G Force Mar

    • 16 min
    Using This Important Tool To Build Your Martial Arts School Brand – with Zara Phythian

    Using This Important Tool To Build Your Martial Arts School Brand – with Zara Phythian

    Gordon talks to fellow academy founder, teacher and actress, Zara Phythian, about the value of video in marketing your school, and the many creative ways in which you can use it to create a deeper sense of trust between you and your target audience.

    Key Takeaways
    Zara has been in martial arts for over twenty-five years, opening her first academy in 2007. Her passion lies now in teaching, as well as acting as a stunt performer in TV and film.
    Having a team behind the scenes who work from the same page, and who recognise the goals of the business, is invaluable to any academy.
    Video is Zara’s primary form of marketing now, and mainly shot using mobile phones. 
    Video creates a greater sense of trust between the content creator and the viewer. 
    People can be scared away from video as they feel as though they have to be the star. But this isn’t the case. Get creative! Find different ways to tell your stories.
    Similarly, people can be daunted by the editing of video. Zara has made it her mission to teach the many simple ways of making your videos look astounding through simple, easy-to-learn means.

    Best Moments

    ‘Video goes deeper. You create a deeper connection with people’

    ‘People know what they like because they like what they already know’

    ‘Connection is what people want now’

    ‘If I can do this, then people out there definitely can’ 

    Valuable Resources

    The Martial Arts Business Podcast

    Zara Phythian Instagram - https://www.instagram.com/zaraphythian/?hl=en

    Double Take App - https://apps.apple.com/us/app/doubletake-by-filmic-pro/id1478041592

    ABOUT THE HOST

    Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools.

    Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

    Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

    He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

    Learn How to Become a Black belt in Business

    Learn -Develop - grow and you will succeed

    CONTACT

    http://www.mabusinessmastery.com/

    support@mabusinessmastery.com

    See omnystudio.com/listener for privacy information.

    • 23 min

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