Master Facebook advertising ft. Bob Regnerus Inbound Success Podcast

Facebook's ad platform is constantly evolving. What strategies are the experts using to get amazing results today?
This week on The Inbound Success Podcast, Feedstories cofounder, author, and Facebook advertising expert Bob Regnerus breaks down the specific strategies he uses to help clients get incredible results with Facebook ads. 
From using look alike audiences for targeting, to using retargeting to reach warm traffic, to why you should use deep funnel marketing strategies, Bob covers a lot of ground and shares actionable takeaways that anyone can use to improve their Facebook ads results, today.
Check out the full episode, or read the transcript below, for details.
Resources from this episode:
Visit ultimatefb.com to check out Bob's interviews with folks like Ryan Deiss, Brian Kurtz and Perry Marshall, and to get his book Transcript Kathleen (00:00): Welcome back to the Inbound Success Podcast. I am your host, Kathleen Booth. And my guest today is Bob Regnerus, who's the co-founder of Feedstories, a digital marketing coach and author of five books, including the fourth edition of the Ultimate Guide to Facebook Advertising. Welcome Bob.
Bob (00:32): So good to be here, Kathleen. How are you doing today?
Kathleen (00:34): I'm great. Before we start nerding out on all things marketing, can you please tell my audience a little bit about yourself? What it is that you do and how you came to be a Facebook advertising expert?
Bob (00:50): Yeah, I'm think probably very similar to a lot of the people that are listening. I am a serial entrepreneur and I'm the type of entrepreneur who kind of found his way in through corporate channels. So I have a programming background. I, I studied that in college and my first couple of gigs out of college were at big corporations in programming. And this was kind of around 1997, 98. The internet was starting to be something rather significant. So I started getting into developing websites for clients. So I developed my first website in 1998. The first website I built that I got paid for, which was really cool. And I, it was funny, I guess I got my start into internet marketing this way that the client had built the website for actually said to me, Hey, this is great.
Bob (01:47): I love it. We're making sales, you know, this is amazing. Can you help me get traffic to my site? I said, yeah, absolutely. I know exactly how to do that. And of course I had no idea. Right. so I had to go and figure out how to do it, and that was my start in internet marketing. So I'm going on 22 years plus here of internet and direct marketing like many I've studied you know, the masters. Worked with Dan Kennedy book, Perry Marshall, and Frank Kern, Ryan Deiss. These are all people that I got to know over the years. So it's, it's, it's, it's a constant journey. So I happen to really navigate towards paid advertising. I know a lot of people are really good at SEO and organic and I'm really happy for them, but I find it too much of, I don't want to say this, but I'll say it it's kind of like voodoo.
Bob (02:39): I don't know, Kathleen. One thing works today and then tomorrow it doesn't work. I just kind of gravitated more towards paid because it was, it's a little predictable put in a dollar, make $2, you know, that's kind of our goal here. I have worked on all the platforms GoTo, Overture Yahoo, Google Adwords, but then 2013 came around actually late 2012 and 2013. I'm like Facebook is becoming a serious player. It wasn't mainstream yet, by any sense of the imagination in terms of advertising, they had a very basic garbage had product, which was right-hand side ads that you would see on a desktop, very low click through rates, very low conversions, but they started doing what are called sponsored stories. And that is the first evolution of what we see in our newsfeed today, which is ads that look like content along with all your other personal stuff. To me, that was a big, big deal. So, I dove in head fi