21 episodes

The host, Lionel Johnston from Farmers Marketing, and many other digital marketing experts reveal their tips, tricks and insights, to help you master the modern marketing world.

The podcast helps bridge the gap between small and medium-sized business owners, and experts in digital marketing.

The core function of the podcast is to have frank discussions with business owners/leaders about the digital landscape of their businesses, through conducting a marketing audit and live coaching call, right on the podcast.

Discussion topics include:
- What is great already about their business?
- What isn’t great?
- What are their greatest struggles with marketing?
- What is the first thing they should focus on after the show?

Since most of the audience is small and medium-sized business owners and leaders, we also feature many digital marketing professionals. We dive deep into their expertise but also ask them to reveal ways for the business owner or leader to be a better client, or to work more effectively with contractors, and even ways to cut costs and improve business results.

Master Modern Marketin‪g‬ Farmers Marketing

    • Business
    • 5.0 • 8 Ratings

The host, Lionel Johnston from Farmers Marketing, and many other digital marketing experts reveal their tips, tricks and insights, to help you master the modern marketing world.

The podcast helps bridge the gap between small and medium-sized business owners, and experts in digital marketing.

The core function of the podcast is to have frank discussions with business owners/leaders about the digital landscape of their businesses, through conducting a marketing audit and live coaching call, right on the podcast.

Discussion topics include:
- What is great already about their business?
- What isn’t great?
- What are their greatest struggles with marketing?
- What is the first thing they should focus on after the show?

Since most of the audience is small and medium-sized business owners and leaders, we also feature many digital marketing professionals. We dive deep into their expertise but also ask them to reveal ways for the business owner or leader to be a better client, or to work more effectively with contractors, and even ways to cut costs and improve business results.

    Master Modern Marketing Podcast: Live Coaching Call with Steve Setka

    Master Modern Marketing Podcast: Live Coaching Call with Steve Setka

    In today’s episode of the Master Modern Marketing podcast, we sit down with Steve Setka, from InXpress, a third-party logistics franchise, for a live coaching call about modern marketing. 

    Part 1 Topics:

    Marketing Audit: We reviewed their website and social media channels and discussed some of their strengths and opportunities for improvement.

    If you enjoyed the Master Modern Marketing podcast, please subscribe, rate and review the show.

    • 52 min
    Master Modern Marketing Podcast: The Ins and Outs of Personal Branding

    Master Modern Marketing Podcast: The Ins and Outs of Personal Branding

    In today’s episode of the Master Modern Marketing podcast, we sit down with Lachlan Kirkwood and discuss the ins and outs of personal branding.

    If you enjoyed the Master Modern Marketing podcast, please subscribe, rate and review the show.

    You can also keep in contact with the show sponsor, Farmers Marketing, at FarmersMarketing.ca, or Facebook.com/farmersmktng.

    • 42 min
    Master Modern Marketing Podcast: Increasing revenue & new business through modern SEO

    Master Modern Marketing Podcast: Increasing revenue & new business through modern SEO

    In today’s episode of the Master Modern Marketing podcast, we sit down Nate Dame from Propecta to discuss increasing revenue and new business through modern SEO. 

    Nate Dame, as well as another past guest, Randy Milanovich, were both named as Top 100 Influencers by BuzzSumo! 

    If you enjoyed the Master Modern Marketing podcast, please subscribe, rate and review the show.

    You can also keep in contact with the show sponsor at FarmersMarketing.ca, or Facebook.com/farmersmktng.

    • 48 min
    Master Modern Marketing Podcast - The art & science of storytelling through video

    Master Modern Marketing Podcast - The art & science of storytelling through video

    In today’s episode of the Master Modern Marketing podcast, we sit down with Doug Darling, CEO of Tripwire Media, and discuss the art and science of storytelling through video. 
     
    If you enjoyed the Master Modern Marketing podcast, please subscribe, rate and review the show.

    You can also keep in contact with the show sponsor, Farmers Marketing, at FarmersMarketing.ca, or Facebook.com/farmersmktng.

    • 55 min
    Master Modern Marketing Podcast - Examining Becker Logistics' explosive growth through marketing

    Master Modern Marketing Podcast - Examining Becker Logistics' explosive growth through marketing

    In today’s episode, we speak with Jim Becker, CEO & Founder or Becker Logistics. 

    How would you like these results?  "In 2018 we were doing around 4,000 shipments per month, and now we are doing around 6,000 per month. And all of that, I want to say, is due to all of the marketing that I, and my team, have done over the last two quarters."

    This podcast dives deep into how Becker Logistics drove their business to such incredible heights, and how those lessons can applied to your business. 

    • 59 min
    Master Modern Marketing Podcast: Real Talk about truck driver recruitment marketing

    Master Modern Marketing Podcast: Real Talk about truck driver recruitment marketing

    In today’s episode, we speak with Amrit Dhanraaj, CEO of GetTruckDrivers.com. 

    We dive deep in the truck driver shortage, which in many people's opinions is plaguing the trucking industry. Amrit and Lionel speak specifically about modern marketing strategies and how if you know how to market in the modern world, you can find the drivers you need. 

    If you enjoyed the Master Modern Marketing podcast, please subscribe, rate and review the show.

    • 1 hr

Customer Reviews

5.0 out of 5
8 Ratings

8 Ratings

Lee W. K. ,

Great content, great host

Lionel provides great actionable marketing insights and has awesome guests. Definitely learning lots on my morning commutes.

Top Podcasts In Business