In this episode we chat with special guest Jennifer Singh, a TV reporter turned PR Strategist, Media Coach and entrepreneur.
She was taking a look at what’s happening in the world and found an ongoing trend where the majority of experts were older white males, and if these are the only experts being represented in the media, then that’s only one one side of the story that we’re hearing. So it was a real epiphany to see that the female voice wasn’t being represented. She launched 'She’s Newsworthy Media' and was determined to figure out how to work from home, as the commute was sucking the life out of her.
How Media Exposure Can help Elevate Your Brand
Real media exposure can set you apart from others in your industry. So putting yourself on a media platform almost gives your brand a stamp of approval, it gives you authority.
How do you know if you have a story worth pitching?
This is the number one issue or challenge that business owners have. She would honestly say you won’t believe what the answer is for this, she would say the first thing is mindset. So many women she works with don’t believe that their voice matters and that translates into their brand and their business.
What media formats does she recommend?
She personally recommends TV because that’s where she has the most experience. When you are doing a print interview or a magazine interview, you don’t actually have final say on what the final published product is going to look like.
Tell us more about inclusive marketing how it relates to your business
There are two pandemics, COVID19 and the one against black lives. There is more attention being placed on police brutality. The death of George Floyd shifted the conversation online, to not only the fight for justice and equality but also unleashed something on social media for BIPOC to speak out against other discrimination. The inclusive marketing track she went off on is really part of the fabric of who she is and what she stands for. So she started speaking up about BIPOC not being included and being marginalized. For the BIPOC community, this is how some people live everyday of their lives.
Tips for inclusive marketing
Education on diversity and inclusion training. If you are being asked by someone to sit on a panel, for example, you need to ask who else is on the panel, so you don’t end up agreeing to be part of something that’s not inclusive. Education is key not only around the content you push out but also what you participate in and associate your brand with. Ask questions around inclusivity and compensation. Statistically BIPOC are not compensated financially as much as their white counterparts.
Last Piece of Advice
She just recently celebrated five years in business and she thinks the reason that she got this far and stabilized is because she sees everything as an exciting opportunity, and if she makes a mistake and she fails, there’s always tomorrow and there’s always a chance to redo something. Get rid of the fear and intimidation of failing, because failing is not a bad thing. She has two small kids and her husband is currently unemployed, so it’s not to say that she doesn't have the family stress that everyone else has, but she chooses to see 2020 as an opportunity.
Get in touch with Jennifer at:
Website - www.shesnewsworthy.com/
Facebook - https://www.facebook.com/shesnewsworthy
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