Interviews with publishers, writers, podcasters and others in media about building and growing their platforms.
How Publishers and Editorial Teams Can Work More Closely Together w/ Jeanette Ageson from The Tyee
Jeanette Ageson joins me to discuss how editorial and publisher teams can better work together to support membership-based outlets
Running a Successful Daily Newsletter w/ Brett Chang from The Peak
Brett Chang from the daily Canadian business newsletter The Peak joins Geoff to discuss the newsletter industry, how to build an audience, keeping people engaged, referral programs and getting started with newsletter ads.
Substack vs Publishers? Here's How One Outlet Is Making It Work /w Ethan Cox From Ricochet
Ethan Cox, founder of the public interest journalism outlet Ricochet, explains how his outlet has created a unique working model with an independent Substack publication The Rover, and why this might be a model for other publishers.
Research, Branding and Membership w/ Emma Gilchrist from The Narwhal
Emma Gilchrist, the co-founder of The Narwhal, walks through key learnings about running a small membership-focused media outlet, including user research, the importance of branding, her publication's marketing funnel and how they approach measurement and analytics.
Huge fan of Media Growth Lab. As a media operator myself, I get tons of value out of Geoff’s conversations and apply a lot of the tips learn in the pod to help grow my own business. Can’t recommend it enough.