A mood board brought to life, MG METHOD the podcast is a collection of conversations with thought leaders in Wellness, Business, Health, Creative, Beauty, Entertainment & Technology hosted by Maxine Goynes. Using the common thread of life design, we are given unique insights into diverse and divergent mindsets which influence the leaders of the next generation.
EP 033 - REDEFINING COMPANY CULTURE - with Claude Silver
VaynerMedia is a 200+ million dollar media agency known for its international advertising, digital strategy and industry innovation. In this conversation we sat down with Claude Silver also recognized as the first ever Chief Heart Officer.
Claude cultivates the heart of the agency’s success: its people. Driven to unlock the potential of every VaynerMedia employee, Claude demonstrates an unwavering passion for creating spaces in which people can develop and excel in both their professional and personal lives .
With previous leadership positions at J. Walter Thompson, Publicis, SAY Media, and Organic, among others her work includes but is not limited to: motivational speaking, staff relations, development, recruitment, and retention.
Hear how she expresses the importance of mission led leadership, curiosity and empathy to contribute to the undeniable success of VaynerMedia and humanity.
EP 032 - Brand Building & Waiting For The Right Moment- with Max Siegelman
Audio from the first episode published on the new MG METHOD YouTube Channel! Watch the full conversation here.
As an adolescent, Max was dead-set on finding a way to work in sports -- like his mother, who has worked at ESPN for 37 years -- when inventing a social media aggregation app called Rouse fresh out of college instead led him into the music industry. At the onset of the pandemic, though, he felt inspired to reconnect with his roots and thought up a way to reinvent the family business: https://siegelmanstable.com/ (horse racing, but make it fashion. )
By using the network he had built in music, fashion and sports from eight years as a creative and social media consultant, he could not only expand his father’s legacy but continue to provide equine therapy for at-risk youth, veterans, nurses, doctors, or anyone suffering from PTSD, with every piece sold.
EP 031 - Reshaping Beauty & Brand - with Carrie Barber
When we first came across https://www.instagram.com/carrie_barber/ (Carrie Barber’s Instagram), we found ourselves sifting through her posts inspired. Her attention to detail, aesthetic perspective and curated vision reminds us that visual imagery is a layered craft.
The Freelance Creative Director has previously worked with iconic beauty brands such as Sephora, Glossier Violet Grey and now is the owner of cult coveted https://www.instagram.com/makebeautyofficial/ (MAKE Beauty).
Headlines share that the acquisition of this brand will head into a new direction with Ms.Carrie Barber at the forefront. We wanted to sit down with her to hear her experience transitioning from purely creative to entrepreneurship and what it takes to bring unique story to an audience with preconceived narrative.
EP 030 - Iconic Filmmaking, Brand Culture & Slowing Down - with Taylor Steele
https://www.instagram.com/taylorsteele/ (Taylor Steele) has been involved in the surf film industry as a filmmaker for nearly three decades. Growing up with surfers such as Kelly Slater and Rob Machado, he was able to craft a career first making surf films before moving into marketing and advertising as both a creative director and commercial filmmaker, until eventually launching his own brand https://solentotequila.com/ (Solento Organic Tequila.)
He has won awards as both director and producer, as well as served as creative director for Corona Australia and other brands.
His production company, Poor Specimen, has launched the careers of some of surfing’s most influential figures and has played a role in the success of bands such as Blink-182, Pennywise, and Jack Johnson, who were introduced in Steele's early movies.
If you want to try Solento, head over to shop.solentotequila.com and use the code MGMETHOD10 at checkout for 10% off your order.
EP 029 - Love & Life Beyond Trauma - with Lauren Scruggs-Kennedy
This week we speak with Lauren Scruggs-Kennedy. She is a NY Times best seller, creator of https://www.laurenscruggskennedy.com/lskstore/p/the-clean-sweep-volume-one-food-ebook (THE CLEAN SWEEP), and the founder of the LSK Foundation, a charity that exists to bring hope, restore confidence, and ignite faith in girls and women by providing beautiful cosmetic coverings for prostheses.
We at MG METHOD deeply love and admire Lauren and we can't wait for you to hear this conversation.
EP 028 - Crafting Culture and Experience & Doing Hard Things Well - with Melanie Masarin
This week we speak with https://www.instagram.com/melaniemasarin/ (Mélanie Masarin) who is the founder +CEO of the popular spirits-free apéritif https://drinkghia.com/ (GHIA). It was such a joy to hear her thoughts on building a brand after her experience working for and with brands such as https://www.glossier.com/ (Glossier) and https://www.sweetgreen.com/ (sweetgreen). Mélanie shares her perspective on group care, refining details, creating experience, company culture and why she ultimately decided to create Ghia. If you enjoy all things brand building, art, human connection and experience we think you'll walk away with thoughtful insight from this episode.