Ipsos recently released their list of “The Most Influential Brands in Canada” for 2021" - so we’re talking about it with the author and storyteller of the list: Steve Levy. Our discussion will highlight some of the key attributes of the top brands and expand on the multiple elements that drive influence.
This year, Google again tops the list. But, most of the Top 10 have a very strong digital presence, regardless of their industry. The three biggest gainers are TikTok, Skip the Dishes and Loblaws.
Below, you'll find this year's list in order of appearance:
GoogleAmazonYouTubeAppleMeta (Prev. Facebook)MicrosoftNetflixVisaPC OptimumWalmartJoin us as Brad Breininger discusses the list with Steve Levy in this week's episode of #EverythingIsBrand. For more on brand, connect with us through zync.ca
This episode was recorded on March 4th, 2022.
Source: Most influential brands in Canada 2021, Ipsos.Want more insights? Hear what the CMOs from Canada's Most Influential Brands have to say.