48 episodes

Welcome to MRXplorer! Friends Kristina and Z venture together to explore topics in and related to market research. Join them as they discuss everything from the day-to-day of an insights pro, the dynamics between "brand-side" and "vendor-side" research, and more. Let's explore this world of market research together!

MRXplorer KP and Z

    • Business

Welcome to MRXplorer! Friends Kristina and Z venture together to explore topics in and related to market research. Join them as they discuss everything from the day-to-day of an insights pro, the dynamics between "brand-side" and "vendor-side" research, and more. Let's explore this world of market research together!

    Leave-taking

    Leave-taking

    We explore Kristina's experience taking leave as a parent of a newborn, and, true to MRXplorer form, expand it to how leave should be for everyone everywhere. 


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    • 36 min
    Do I still belong here?

    Do I still belong here?

    Z gets pretty vulnerable as she shares her struggle with whether or not she can still be considered a market researcher now that she's in a research operations role. If you've ever experienced impostor syndrome, you'll likely relate quite heavily to her concerns about the way her career has evolved. From career paths to how one's focus changes during a career and what that means for the roles they take on, Kristina and Z talk it out in this impostor syndrome therapy session. 


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    • 29 min
    We're Back! with Kristina and Z

    We're Back! with Kristina and Z

    Kristina and Z are back! They chat through some of the "where have we been," and then, "what are we gonna talk about the next few months," and generally just catch up podcast-like. 



    Also, Wordle and Nerdle get a mention! 


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    • 26 min
    Semiotics 101

    Semiotics 101

    What exactly IS semiotics? Whitney Dunlap-Fowler joins us to walk us through what it is, how it's used, and where to learn more about it.

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    • 45 min
    MMM: Is agile the correct focus point?

    MMM: Is agile the correct focus point?

    Z and Kristina muse over a few things in this episode.

    - When will "agile research" become "research"?

    - When will "agile research" reach business-to-business research?

    - Is "agile" excluding the ability to achieve inclusive research? 

    - Whose job is it to solve data quality issues or DE&I in research? 


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    • 30 min
    DEI Part 1: That's a Wrap

    DEI Part 1: That's a Wrap

    Kristina and Z take some time to reflect on the conversations around diversity, equity, and inclusion with the guests from the past few months on the podcast.


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    • 40 min

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