41 episodes

CSA farmer and marketing specialist Corinna Bench from MyDigitalFarmer.com and Shared Legacy Farms brings you the My Digital Farmer podcast, revealing the best online marketing strategies you can apply to your retail farm business to help you grow your leads and sales. These days, it's not enough to just grow your product. You've got to be able to sell it too. In this podcast you'll be exposed to the fundamentals of marketing theory and practice so you can apply them to your own business.We'll cover marketing funnels, copywriting, website messaging, CSA marketing, lead generation, brand building, social media, customer retention, Facebook ads, sales pages, Facebook groups, YouTube, Instagram, email marketing, and stellar customer service. We also interview other farmers to find out what’s working (and not working) in farm marketing so you can feel more confident in your ability to convert leads, increase sales, and build a strong brand for your farm.

My Digital Farmer | Marketing Strategies for Farmers Corinna Bench

    • Marketing

CSA farmer and marketing specialist Corinna Bench from MyDigitalFarmer.com and Shared Legacy Farms brings you the My Digital Farmer podcast, revealing the best online marketing strategies you can apply to your retail farm business to help you grow your leads and sales. These days, it's not enough to just grow your product. You've got to be able to sell it too. In this podcast you'll be exposed to the fundamentals of marketing theory and practice so you can apply them to your own business.We'll cover marketing funnels, copywriting, website messaging, CSA marketing, lead generation, brand building, social media, customer retention, Facebook ads, sales pages, Facebook groups, YouTube, Instagram, email marketing, and stellar customer service. We also interview other farmers to find out what’s working (and not working) in farm marketing so you can feel more confident in your ability to convert leads, increase sales, and build a strong brand for your farm.

    41_Why You Need to Be Collecting Customer Testimonials

    41_Why You Need to Be Collecting Customer Testimonials

    Be honest... how often do you look at the reviews on Amazon before buying a product? (Every time, right?!) Testimonials are one of the primary triggers to getting someone to buy your CSA. In this episode we talk about how to find great testimonials...

    • 34 min
    40_Six Questions to Ask Before Choosing Your Website Platform

    40_Six Questions to Ask Before Choosing Your Website Platform

    Part of building out a new website is choosing your platform. This can often get farmers stuck in their tracks because it feels overwhelming. In this episode I go through 6 questions to consider so that you choose the right platform for you.

    • 45 min
    39_ Formula for a Perfect Farm Tagline

    39_ Formula for a Perfect Farm Tagline

    Can you describe what you do in a nutshell? That's your tagline. Don't make it complicated or fancy academic language. Keep it simple. In this training, I share the 3 parts of a great farm tagline that will help you draw in new customers.

    • 46 min
    38_ It's NOT about You: How to Make Your Customer the Hero of Your Marketing

    38_ It's NOT about You: How to Make Your Customer the Hero of Your Marketing

    Are you talking too much about yourself in your marketing? In this episode I share an a-ha moment for our farm that fundamentally pivoted how we marketed our farm. In this episode, you'll learn what this mindset shift is and how it will clarify your strategy.

    • 40 min
    37_How to Research Your Best Customers Using Telephone Interviews

    37_How to Research Your Best Customers Using Telephone Interviews

    How well do you know your customers? Using telephone interviews is a great way to do market research. In this episode, I talk you through how to identify your best customers to research using telephone interviews. The result will blow your mind.

    • 24 min
    36_ Are You Making These Common Website Mistakes?

    36_ Are You Making These Common Website Mistakes?

    Website redesign... did you just groan? Building a website message can feel overwhelming. But it's absolutely critical to finding new customers. In the episode we talk about 6 common website mistakes so you can fix them!

    • 30 min

Customer Reviews

sharriga ,

Awesome strategies

This podcast is awesome for farmers who are looking to target their marketing digitally. It is a great resource with awesome examples specificially for farmers, and more specifically for CSAs or market gardens. Well Done Corinna!

Dan Brisebois ,

Great marketing advice for farmers!

It’s great to have a podcast about marketing that focuses on farmers.

Marnie at Fair Sun Farm ,

Awesome!

Corinna is a wealth of knowledge and really breaks down the concepts well. Her guidance has been integral to the success of our farm. Excited for more episodes!!

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