39 min
Olivia Plotnick | All About WeChat - Mini-Programs, The Power of WOW, & Building Awareness vs. Building Relationships The Negotiation
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- Marketing
In this episode of The Negotiation and today, we talk with Olivia Plotnick, a WeChat & China Marketing Specialist and Vice President at the International Professional Women’s Society, based in Shanghai. We talk about growing a WeChat account with zero budget & explain how brands should be looking at WeChat in 2020 in regards to not only its purpose but also how to measure success using it as a marketing tool. We also discuss the Top Stories feature in WeChat and what it means to WOW content and the visibility you are inherently agreeing to give brands who own the content when you do (hint this is an ‘owned traffic’ hack). Olivia also gives us a couple of examples of brands using WeChat well, like Nike, Armani, and Starbucks, and discusses the different approaches and techniques they are using. Enjoy!
In this episode of The Negotiation and today, we talk with Olivia Plotnick, a WeChat & China Marketing Specialist and Vice President at the International Professional Women’s Society, based in Shanghai. We talk about growing a WeChat account with zero budget & explain how brands should be looking at WeChat in 2020 in regards to not only its purpose but also how to measure success using it as a marketing tool. We also discuss the Top Stories feature in WeChat and what it means to WOW content and the visibility you are inherently agreeing to give brands who own the content when you do (hint this is an ‘owned traffic’ hack). Olivia also gives us a couple of examples of brands using WeChat well, like Nike, Armani, and Starbucks, and discusses the different approaches and techniques they are using. Enjoy!
39 min