416 episodes

Ever wish you had a business mentor with over a decade of experience whispering success secrets in your ear? That’s exactly what you’ll get when you tune into the top-ranked Online Marketing Made Easy Podcast with your host, 9 to 5er turned CEO of a multi-million dollar business, Amy Porterfield. Her specialty? Breaking down big ideas and strategies into actionable step-by-step processes designed to get you results with a whole lot less stress. Tune in, get inspired, and get ready to discover why hundreds of thousands of online business owners turn to Amy for guidance when it comes to all things online business including digital courses, list building, social media, content, webinars, and so much more. Whether you're a budding entrepreneur, have a comfy side-hustle, or are looking to take your business to the next level, each episode is designed to help you take immediate action on the most important strategies for starting and growing your online business today.

Online Marketing Made Easy with Amy Porterfield Integrity Network

    • Business
    • 4.9 • 470 Ratings

Ever wish you had a business mentor with over a decade of experience whispering success secrets in your ear? That’s exactly what you’ll get when you tune into the top-ranked Online Marketing Made Easy Podcast with your host, 9 to 5er turned CEO of a multi-million dollar business, Amy Porterfield. Her specialty? Breaking down big ideas and strategies into actionable step-by-step processes designed to get you results with a whole lot less stress. Tune in, get inspired, and get ready to discover why hundreds of thousands of online business owners turn to Amy for guidance when it comes to all things online business including digital courses, list building, social media, content, webinars, and so much more. Whether you're a budding entrepreneur, have a comfy side-hustle, or are looking to take your business to the next level, each episode is designed to help you take immediate action on the most important strategies for starting and growing your online business today.

    #387: 7 Email Copywriting Tips To Convert Subscribers

    #387: 7 Email Copywriting Tips To Convert Subscribers

    What to do when your email list isn’t buying... I’m not a chef.
    If you’ve followed me for a while, you know that PostMates is higher on my speed dial than my sister (and I love my sister!)
    But every now and then, on a special occasion, I’ll break out my old 1990’s apron from my single apartment days and cook something for Hobie.
    (Okay, maybe by “cooking” I mean preheating the oven and peeling off plastic wrap but it’s totally the thought that counts, right?)
    Well, let me tell you about a dark day in our marriage.
    I decided that I’d push myself out of my comfort zone, don my apron, pour a glass of white wine, and see if there was any pasta in the pantry that wasn’t past expiration. 
    By the time my hunky man was due to arrive home, dinner was ready and I was prepared to accept my well-deserved award.
    But time went on… and no Hobie.
    Wife confession: I was mad. 
    I’d done all this work, tried something new, put myself out of my comfort zone… for nothing. 
    Now, Hobie eventually came home and we worked it all out. (I can’t stay mad at that sweet man!)
    But today I want to talk to you about the entrepreneurial equivalent...
    ...I’m talking about shooting your shot, giving it your best...and it kind of just sitting there...getting cold and stale.
    Today we’re talking about making a sales pitch to your email list...and getting ZERO sales. 
    OOF. 
    Especially if your engagement is healthy, this sales offer ghost town can be massively frustrating. 
    In today’s episode, I’m going to be sharing exactly how to prepare your next sales offer so your email subscribers are racing to the “Buy” button.
    I’m going to take you step by step through your sales promo, including when to email, how many to send, and exactly how to write emails that make a connection first -- then an effortless sale. 
    That includes:
    the type of email campaign you’ll want to do when you’re selling seven copywriting tips you’ll want to include in every sales email you send how to send sales emails with confidence (and why you should never, ever worry about annoying your list)  In fact, I want to make sales emails so effortless for you that I’ve created a FREE checklist for you to download, so you can be sure that your sales emails are hitting the mark every time. 
    So grab your checklist, click here to listen to today’s episode, and get ready to celebrate earning meaningful revenue in your business with just a few emails. 
    PS. Looking for my List Building Masterclass? Well, I sure hope you like sharp upticks in your subscriber count. Click below to save your seat for my FREE List Building Masterclass!
    I'm in, Amy! Save my spot!
    Here’s a glance at this episode...
    [08:16] Listen to discover and understand what your audience needs, wants, pain points, and desires are.  [12:14] Use this sentence in your emails, "I know you're thinking…” and then fill in the blank. Take what you've learned and insert your ideal communities pain points into the sentence.  [15:01] Take a journey back to where you were before you found your solution. What would the old you need to hear, know, or understand to cross the bridge to become a buyer? [19:45] Highlight the exact words that you want to use in your email text. These words will come from your ideal audience members. [28:00] Make the email all about your subscriber and their wants and needs.  [30:16] Be specific and clear with your CTA - call to action. Leave no room for misunderstanding.  [35:21] Action items: Map out your promo. To help you, download the free resource and start working through it and do the journal prompts! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business th

    • 37 min
    #386: Branding Vs. Marketing (& Why It's Important To You) with Ryan Holtz

    #386: Branding Vs. Marketing (& Why It's Important To You) with Ryan Holtz

    Getting Lost Online? Start With Your Branding Branding can seem like the online marketing equivalent of a Birkin bag...
    ...you’ve heard of it, you’re not totally sure what it is, but it seems like all of the big names are into it. 
    And I’m with you. Branding felt like a “nice to have” and I put it off for many years in my business. 
    But Ryan Holtz, my guest for this episode, and I are determined to convince you that branding is one of the greatest gifts you can give your business and your prospective buyers.
    I know, I know...bold statement. But we mean it.
    And here’s why...
    Your business’ brand answers the question, “What makes you different?” when you’re up against a sea of online competitors.
    It establishes what you stand for as a business.
    It helps your perfect customer find you and instantly know -- without a doubt -- that they belong in your world.
    And when they feel like they belong in your world, they stay in your world.
    Which is suuuuuper important because, according to stats from Outboard Engine, it’s 5 times more expensive to find a new customer than it is to keep an existing one.
    But if you’re anything like me in the early years of my business, you might be thinking…
    Is my business too new to be thinking about branding?
    Branding sounds nice someday… when I have spare time and a little extra cash.
    Well in this episode, Ryan Holtz, renowned speaker, expert marketer, host of a Top 100 Apple Podcast, and a wealth of entrepreneurial knowledge, joins me to debunk those mental-myths and get you started in the right direction.
    Ryan shows you step-by-step how to identify what your brand is, what your business stands for, and how these things can help attract like-minded customers that are totally onboard with you, your service, and your mission. 
    When you know your brand, you’ll never be unsure of how to show up online again. 
    When you’re confident in what your brand stands for, alignment comes naturally. 
    And I want that for you with my whole heart.
    So press play and let’s chat -- an online presence that you feel proud of (and in total alignment with) awaits!
    Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
    Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

    • 41 min
    #385: Is A Blog Valuable To Your Business? With Glo Atanmo

    #385: Is A Blog Valuable To Your Business? With Glo Atanmo

    Glo Atanmo tells all about creating a passion led business and a blog that adds value to her business.

    Sometimes there’s a podcast guest that joins me on Online Marketing Made Easy and they leave me, well… speechless.
    Speechless because they live life on their own terms and their adventurous spirit can teach us a thing or two about this entrepreneurial life we might not have considered before. 
    Glo Atanmo is one of those people.
    Featured in Oprah Magazine, Conde Nast, Essence and more, Glo got her start at 16 when she purchased her first “big girl” domain and taught herself coding basics -- fast forward to today, a decade later, and she’s running a 7-figure business, traveling the world and blogging about it as she goes. 
    In this episode we talk about Glo’s tips for using a blog to build a business -- and yes, you definitely need to dust off your blog and get it back up and running -- she also tells the story of how she got her start with just $500 in her pocket, and what you need to know today about succeeding as a multi-passionate entrepreneur.
    And if you thought Glo was finished there, you haven’t met this inspirational icon.
    Because Glo shares her 5-point framework for building a sustainable business -- and what passion has to do with it.
    Hear that, my fiery entrepreneurs? 
    Glo is spelling out exactly how much to bank on your passion when starting a sustainable business...and the 4 factors that support your passion to make sure that you’re playing the long game. 
    If we’ve piqued your inner travel bug’s interest -- it’s time to hit play and join us! 
    This interview was so much fun and I can’t wait for you to hear how it inspires you in your next business adventure.
    Here’s a glance at this episode...
    [04:28] When Glo was 22, she took $500 and booked a one-way ticket to Europe. She shares the scariest thing about this experience and how she had to get scrappy.  [07:59] The biggest lesson she learned was that opportunity will find you if you are available and always find gratitude in each situation. Everything is an opportunity to thrive and grow.  [13:43] Glo has expanded her business into a digital course teaching other bloggers how to land brand deals, which allows her to connect with female bloggers who have a deeper mission.  [23:22] Is blogging still effective? As a writer, Glo shares how she feels blogs fit within a business model.  [27:18] Passion is needed for a sustainable business, but you also need purpose, a promise, to be proficient, and be able to speak to a pain point. [35:12] Action step: Work through Glo’s 5 P’s: passion, purpose, promise, be proficient, and pain point. Click here to listen!
    Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
    Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

    • 36 min
    #384: Should You Write A Book? With Gabby Bernstein

    #384: Should You Write A Book? With Gabby Bernstein

    Get ready to access behind the scenes tips for book writing success. If you’re considering writing a book - whether it’s through traditional publishing or self-publishing - this episode is a must listen. 
    Grab a kombucha, iced coffee, or your favorite snack, and join me and Gabby as we talk about the steps you need to take when tackling the book writing process.
    In this episode we cover a lot of ground around what you need to know including:

    How to overcome the dreaded writer’s block Ways to think about turning your digital course into a book (it can be done!) How to access her FREE training “4 Secrets To Your Best Selling Book”  Let me tell you, this conversation was a journey!
    Whether book writing has been on your mind for a while, or you’re not sure if it’s the path you want to take -- this episode is the roadmap to help you take the leap and put pen to paper (even if it’s for a blog post only right now.) 
    Rate, Review, & Subscribe on Apple Podcasts
    ‘I love Amy and Online Marketing Made Easy.’ here! This helps me support more people — just like you — move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
    Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

    • 41 min
    #383: Am I Giving Away Too Much Free Content?

    #383: Am I Giving Away Too Much Free Content?

    Imagine how it would feel to show up to your next content creation sesh with clarity and confidence, knowing exactly what YOUR boundaries are between free and paid content. 

    • 26 min
    #382: Step-by-Step Systems To Eliminate Overwhelm & Work Less

    #382: Step-by-Step Systems To Eliminate Overwhelm & Work Less

    People often ask me, “Amy, what’s the secret to your success?” and I always say that I live and die by systems. Without systems I could not have a multimillion-dollar business and still have a life. I could not have a four-day workweek and actually make money if I didn’t have systems.

    If you want to know my secrets for going from a constant state of busy business overwhelm to tons of organization, more free time, more money in the bank, and a four-day workweek… you’re in the right place.

    • 43 min

Customer Reviews

4.9 out of 5
470 Ratings

470 Ratings

RachelR22 ,

Inspirational

I loved this episode so much, I want to listen to it again (& I never do that). It was so inspiring & still eductional 👏🏼 10/10 love this podcast!!

NDRuberto ,

Love her

I am literally obsessed with Amy and her content. I even RUN with her in my ears 🤦🏻‍♀️... so crazy but she is THAT good:)

The Thriving Mum ,

A must listen!!!

This is one of my favourite podcasts about marketing. Amy is a great teacher and it shows in how she makes everything accessible to the listener. Thank you Amy and Team Porterfield for the good work!

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