44 min
Open Houses Unlocked: Boosting Your Conversion Game with Mike Litton Ep 242 Lab Coat Agents Podcast
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- Marketing
Highlights:* Open House Conversion Coaching: * Focus on increasing open house conversion rates. * Introduction of 'campers versus climbers' concept for door knocking. * Emphasis on immediate application of communication skills.* Mike Litton's Experience: * 32 years in the real estate industry, with 18 years owning a Keller Williams office. * Active in coaching and consulting with agents.* The Mike Litton Experience Podcast: * Launched five months ago with 152 episodes. * High interest with 216 guest requests in under three days. * Audience in 31 countries, over 105,000 listens.* Open House Training: * Advocates returning to basics and face-to-face interactions. * Suggestion to extend open house hours to 10 AM-5 PM.* Open House Strategy: * Involves inviting people, providing food, and sending personal notes. * Success story shared of an agent's implementation of the strategy.* Challenges with Open Houses and Buyer Leads: * Noted issues with staffing shortages and low conversion rates.* Door Knocking Strategy: * Follow up with invitations and handwritten notes for effective personal engagement.* Campers vs. Climbers: * Strategy for becoming a top listing agent through community engagement and relationship building.* Communication Skills: * The importance of curiosity, non-judgment, and follow-up in building relationships.* Podcast Success: * Mention of the podcast reaching seven million episodes in five months.
Highlights:* Open House Conversion Coaching: * Focus on increasing open house conversion rates. * Introduction of 'campers versus climbers' concept for door knocking. * Emphasis on immediate application of communication skills.* Mike Litton's Experience: * 32 years in the real estate industry, with 18 years owning a Keller Williams office. * Active in coaching and consulting with agents.* The Mike Litton Experience Podcast: * Launched five months ago with 152 episodes. * High interest with 216 guest requests in under three days. * Audience in 31 countries, over 105,000 listens.* Open House Training: * Advocates returning to basics and face-to-face interactions. * Suggestion to extend open house hours to 10 AM-5 PM.* Open House Strategy: * Involves inviting people, providing food, and sending personal notes. * Success story shared of an agent's implementation of the strategy.* Challenges with Open Houses and Buyer Leads: * Noted issues with staffing shortages and low conversion rates.* Door Knocking Strategy: * Follow up with invitations and handwritten notes for effective personal engagement.* Campers vs. Climbers: * Strategy for becoming a top listing agent through community engagement and relationship building.* Communication Skills: * The importance of curiosity, non-judgment, and follow-up in building relationships.* Podcast Success: * Mention of the podcast reaching seven million episodes in five months.
44 min