48 min

Org. Champion 014 - Your Company's Problems Could be Bigger Than the Economic Downturn organizationalchampions's Webcast

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Org. Champion Webcast 014 - Your Company's Problems Could be Bigger Than the Economic Downturn
Deloitte has a brand new report called The Shift Index, and today we are going to talk about why you need to know about it.






Show Notes:






Why the report was written:






From the Executive Summary - Paraphrased







The Winners are barely winning while the Losers are losing big time
Companies are losing their key leadership at twice the rate companies were in 1965
Competition has more than doubled in the last 40 years
While the performance of U.S. firms is deteriorating, the creative class of worker is seeing greater growth in pay than any other class of worker

Customers have more information and are less loyal to brands


Computer and Internet access costs have plummeted and the world is adopting this technology at a 5 times greater rate than past technologies such as electricity and telephone networks...






What is the Shift?






Deloitte took a look at Return on Assets (ROA) and saw a very disturbing trend. Despite the fact that American companies were making modest but solid gains in efficiency when compared to the mid 1960s, we are getting only 1/4 the return on our investment in assets.  What could be causing that?







There are three major shifts occurring simultaneously

Foundational Shift - Nearly ubiquitous Computer/Communications/Internet access
Flow Shift - Access to information and wider access to networks has sped up the flow of information to nearly instantaneous.  All the stakeholders have information they didn't just a few years ago.
Impact - This area talks about the negative effects that companies are currently experiencing.  This area also speaks to the opportunity that is out there for the creative company that can execute in a new economy.








Key ideas:






Let's hone in on the Flow Index.  The Flow index talks about what is flowing because of the nearly ubiquitous access to the Internet and wider social networks.







Inter-Firm Knowledge
Wireless Activity
Internet Activity
Migration of People to Creative Cities
Travel Volume
Movement of Capital
Worker Passion
Social Media Activity






Who is making the most in this shift?






US companies are generating fewer and fewer tangible products.  There is a shift of power from the working class to a new class called the Creative class.






Creative Class







Super-Creative Core - Computer science and mathematics; architecture and engineering; life, physical and social sciences; education, training, and library management; and arts design, entertainment, sports and media studies.
Creative - Management; business and financial operations; law; healthcare and technical fields; high-end sales and sales management.



Other Workforce Class
Working - Construction and extraction; installation, maintenance, and repair; production; and transportation and material moving.
Service - Healthcare support; food services; building and ground cleaning and maintenance; personal care and service; low-end sales and related areas; office and administrative support; and community and social services.
Agriculture - Farming, fishing, forestry






Why is this important?






This marks major disruption occurring in the market right now.  When there are disruptions, there are opportunities.  When everyone is running for the hills, doing the best to protect eroding markets, champions see opportunities to change the game. Right now there is a growing divide between our realized performance and our potential performance.







Consumers have low switching costs in adopting new technology and seem to have an insatiable appetite for finding new ways to connect and gather information.
Companies conversely, are driven by efficiency and systems that ensure greatest return.  These systems do not die easily, and thus companies are agonizingly slow to adopt new technology

Org. Champion Webcast 014 - Your Company's Problems Could be Bigger Than the Economic Downturn
Deloitte has a brand new report called The Shift Index, and today we are going to talk about why you need to know about it.






Show Notes:






Why the report was written:






From the Executive Summary - Paraphrased







The Winners are barely winning while the Losers are losing big time
Companies are losing their key leadership at twice the rate companies were in 1965
Competition has more than doubled in the last 40 years
While the performance of U.S. firms is deteriorating, the creative class of worker is seeing greater growth in pay than any other class of worker

Customers have more information and are less loyal to brands


Computer and Internet access costs have plummeted and the world is adopting this technology at a 5 times greater rate than past technologies such as electricity and telephone networks...






What is the Shift?






Deloitte took a look at Return on Assets (ROA) and saw a very disturbing trend. Despite the fact that American companies were making modest but solid gains in efficiency when compared to the mid 1960s, we are getting only 1/4 the return on our investment in assets.  What could be causing that?







There are three major shifts occurring simultaneously

Foundational Shift - Nearly ubiquitous Computer/Communications/Internet access
Flow Shift - Access to information and wider access to networks has sped up the flow of information to nearly instantaneous.  All the stakeholders have information they didn't just a few years ago.
Impact - This area talks about the negative effects that companies are currently experiencing.  This area also speaks to the opportunity that is out there for the creative company that can execute in a new economy.








Key ideas:






Let's hone in on the Flow Index.  The Flow index talks about what is flowing because of the nearly ubiquitous access to the Internet and wider social networks.







Inter-Firm Knowledge
Wireless Activity
Internet Activity
Migration of People to Creative Cities
Travel Volume
Movement of Capital
Worker Passion
Social Media Activity






Who is making the most in this shift?






US companies are generating fewer and fewer tangible products.  There is a shift of power from the working class to a new class called the Creative class.






Creative Class







Super-Creative Core - Computer science and mathematics; architecture and engineering; life, physical and social sciences; education, training, and library management; and arts design, entertainment, sports and media studies.
Creative - Management; business and financial operations; law; healthcare and technical fields; high-end sales and sales management.



Other Workforce Class
Working - Construction and extraction; installation, maintenance, and repair; production; and transportation and material moving.
Service - Healthcare support; food services; building and ground cleaning and maintenance; personal care and service; low-end sales and related areas; office and administrative support; and community and social services.
Agriculture - Farming, fishing, forestry






Why is this important?






This marks major disruption occurring in the market right now.  When there are disruptions, there are opportunities.  When everyone is running for the hills, doing the best to protect eroding markets, champions see opportunities to change the game. Right now there is a growing divide between our realized performance and our potential performance.







Consumers have low switching costs in adopting new technology and seem to have an insatiable appetite for finding new ways to connect and gather information.
Companies conversely, are driven by efficiency and systems that ensure greatest return.  These systems do not die easily, and thus companies are agonizingly slow to adopt new technology

48 min