49 episodes

This is a show only for Managed Service Providers and IT support companies. It's made in the UK, and is designed for MSPs all over the planet. Every week we have loads of very specific advice, to help you get more new clients, grow valuable MRR, and ultimately increase net profit - isn't that why we're in business? Plus a special guest, some from our world and some from outside.

Paul Green's MSP Marketing Podcast Paul Green's MSP Marketing

    • Technology
    • 5.0 • 1 Rating

This is a show only for Managed Service Providers and IT support companies. It's made in the UK, and is designed for MSPs all over the planet. Every week we have loads of very specific advice, to help you get more new clients, grow valuable MRR, and ultimately increase net profit - isn't that why we're in business? Plus a special guest, some from our world and some from outside.

    Episode 48: Why MSPs shouldn’t listen to critics

    Episode 48: Why MSPs shouldn’t listen to critics

    In this week's episode

    Everyone's a critic... but only some of them are worth listening to. Boosting your marketing efforts to grow your MSP can increase the chances of someone criticising you. This week on the show Paul explains who you should listen to and who you can happily ignore
    Speaking of criticism, this week Paul's joined by Lindsay Willott, the founder of Customer Thermometer, the brilliant one click satisfaction app. They discuss how you can improve your retention rate by embracing the small things that often go wrong within your MSP
    Plus on the show this week, 3 recommended marketing blogs to inspire some fresh ideas. And 2 recommended books from the Nigel Moore, the leader of the Tech Tribe

    Show notes

    Out every Tuesday on your favourite podcast platform
    Presented by Paul Green, an MSP marketing expert
    In talking about some great marketing blogs to check out, Paul mentioned the HubSpot blog, Neil Patel's blog and marketingexamples.com
    For more details about the competition to celebrate the first birthday of this podcast, just visit paulgreensmspmarketing.com/win
    Paul's special guest was Lindsay Willott from Customer Thermometer talking about how and why to track dissatisfaction
    Many thanks to Nigel Moore from The Tech Tribe for recommending the books Get A Grip and Traction by Gino Wickman
    Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks
    Paul's special guest on October 20th will be the legendary author and managed services expert Karl Palachuk, talking about his unbreakable rules for growing and running an MSP
    Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com

    Episode transcription
    Voiceover:
    Fresh every Tuesday, for MSPs, around the world. This is Paul Green's, MSP Marketing Podcast.

    Paul Green:
    I'm delighted to have you back for another podcast. Here's what coming up in today's show.

    Lindsay Willott:
    Actually, I don't want to start recommending you to people, or are you going to call me and ask me for a bunch of my contacts?

    Paul Green:
    We've also got a great book suggestion from the legend, that is Nigel Moore, of the Tech Tribe. That's coming up towards the end of the show. I'm going to tell

    • 26 min
    Episode 47: 2 cyber security books every MSP should read

    Episode 47: 2 cyber security books every MSP should read

    In this week's episode

    To sell more security services to your clients, you need to think like a hacker. The MSPs that get inside a hacker's mind, can better educate their prospects and clients. They're better protected; you sell more; everyone wins. This week Paul has some book recommendations to help you do this.
    Also on this week's show, Paul welcomes a special guest with some great suggestions on how to sell even more products to your current clients
    Plus, are you feeling lucky? Well, are you? The answer hopefully is... no! Paul explains that to take advantage of growth opportunities, it's better to believe in something better than luck

    Show notes

    Out every Tuesday on your favourite podcast platform
    Presented by Paul Green, an MSP marketing expert
    In talking about some brilliant books to recommend, Paul mentioned Ghost in the Wires by Kevin Mitnick and Sandworm: A New Era of Cyberwar and the Hunt for the Kremlin's Most Dangerous Hackers by Andy Greenberg
    For more details about the competition to celebrate the first birthday of this podcast, just visit paulgreensmspmarketing.com/win
    Paul's special guest was JB Fowler from Domotz talking about other ways to sell more to existing clients
    Many thanks to MSP author, producer and entrepreneur Mark Copeman for recommending the book Key Person of Influence by Daniel Priestley
    Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks
    Paul's special guest on October 13th will be Lindsay Willott from Customer Thermometer talking about how and why to track dissatisfaction
    Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com

    Episode transcription
    Voiceover:
    Fresh every Tuesday for MSPs around the world. This is Paul Green's MSP Marketing Podcast.

    Paul Green:
    Here we go then for episode 47 of the podcast. Here's what's coming up on this week's show.

    JB Fowler:
    Managed service providers can start to look at, are these other systems that are now connected to the network? They can mo

    • 26 min
    Episode 46: So which is the best PSA?

    Episode 46: So which is the best PSA?

    In this week's episode



    It's the One Trillion Dollar question... which is the best PSA? The right PSA, set-up in the right way, can make you more efficient and increase your profits... but how do you choose a PSA in the first place? On this week's show Paul is joined by a PSA expert to help guide you
    Paul's also going to be looking at the two most important elements of your website; traffic and conversion. You can't rely on just one or the other. You need both. So Paul details how you can make them work hand in hand.
    Plus in this week's show there's a brilliant book suggestion about improving sales techniques. And Paul has got some great suggestions for dealing with sales objections



    Show notes

    Out every Tuesday on your favourite podcast platform
    Presented by Paul Green, an MSP marketing expert
    In talking about ways to increase website conversions, Paul mentioned the services calendly.com hotjar.com Google Optimize
    Check out the free marketing resources at paulgreensmspmarketing.com/resources
    Paul's special guest was Chris Timm 'the PSA guy' from Sondela Consulting and author of PSA Profitability. Whilst talking about available PSAs, he listed ConnectWise, Autotask, Tigerpaw, Syncro, Atera, Bluetrait & Halopsa
    Many thanks to Jennifer Bleam from MSP Sales Revolution for recommending the book Gap Selling by Keenan
    Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks
    Paul's special guest on October 6th will be JB Fowler from Domotz talking about how to sell even more to your current clients
    Please send any questions, ideally in audio-form (or any other feedback) to

    • 29 min
    Episode 45: The big client switch is happening NOW

    Episode 45: The big client switch is happening NOW

    In this week's episode

    Not many MSPs fully realise the scale of the opportunity for gaining new clients right now, but you will after listening to this podcast! Paul explains why, even though Covid has been impacting us for 6 months, NOW is the time to steal clients from your competitors
    Also on this week's show: What kind of marketing is working for other MSPs? Paul's joined by a special guest from one of the biggest MSP marketing agencies in the United States, for a fascinating discussion about which tactics are working the best right now
    Plus find out how to increase and improve your own personal content marketing. And there's a brilliant book recommendation all about building the right kind of team to work with

    Show notes

    Out every Tuesday on your favourite podcast platform
    Presented by Paul Green, an MSP marketing expert
    In talking about content marketing and scheduling social media content, Paul mentioned Hootsuite, Buffer and AppSumo
    Find out more about Paul Green's MSP Marketing Edge
    Paul's special guest was Andra Hedden from Marketopia talking about what kind of marketing is working right now for MSPs
    Many thanks to Matt Solomon from ID Agent for recommending the book The Success Cadence by David Mattson
    Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks
    Paul's special guest on September 29th will be Chris Timm 'the PSA guy' from Sondela Consulting, talking about the best PSAs available
    Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com

    Episode transcription
    Voiceover:
    Fresh every Tuesday for MSPs around the world. This is Paul Green's MSP Marketing Podcast.

    Paul Green:
    Hello, and welcome to another fresh episode of the show. Here's what we've got coming up for you today.

    Andra Hedden:
    And that is what's really helping MSPs stay present in the market, even though we're living in more of a virtual world right now.

    Paul Green:
    We're still going to be talking about three ways that your MSP can really improve it's content marketing. And we've got a great book suggestion from Matt Solomon of ID Agent.

    Voiceover:
    Paul Green's MSP Marketing Podcast.

    Paul Green:
    For months and months and months, I've been saying that this is coming, and I believe we're final

    • 32 min
    Episode 44: 3 tier selling helps MSPs sell more

    Episode 44: 3 tier selling helps MSPs sell more

    

    In this week's episode

    Of course you'll agree, the best kind of selling... is when you don't have to sell at all! This week on the show Paul dives deep into the 3-tier principle of selling. And how you can easily grow your MSP by actually letting your clients choose between good, better and best options
    Plus a marketing expert joins Paul to explain what a brand really is, how you can make one for your MSP, and the huge benefits that await
    Also listen this week to find out why you should change your MSP to thrive whether you're actually there or not. And there's a brilliant book recommendation that could help you see business in a completely new way

    Show notes

    Out every Tuesday on your favourite podcast platform
    Presented by Paul Green, an MSP marketing expert
    You can join Paul in the MSP Marketing group on Facebook
    Paul's special guest was Heather Harlos from Bitdefender talking about the increased importance of 'branding'
    Many thanks to Heather Johnson from Gozynta (creators of Mobius Connect and Tixt) for recommending the book ‘The E-Myth Revisited‘ by Michael Gerber
    Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks
    Paul's special guest on September 22nd will be Andra Hedden from Marketopia talking about what kind of marketing is working right now for MSPs
    Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com

    Episode transcription
    Voiceover:
    Fresh every Tuesday for MSPs around the world. This is Paul Green's MSP Marketing Podcast.

    Paul Green:
    Hello, and welcome to Episode 44. Here's what we've got coming up in today's show.

    Heather Harlos:
    If you do this, customers are going to be your biggest advertisers without you having to pay a penny for it.

    Paul Green:
    We're also going to be looking at how you can sell more, both to your existing clients and to new prospects, by giving them the perception of choice. And we've got another book suggestion this week. It's a classic book, and it's the one which explains wh

    • 24 min
    Episode 43: What to do when prospects don't reply to your emails

    Episode 43: What to do when prospects don't reply to your emails

    

    In this week's episode

    It's an all-too-familiar tale. You've had an awesome meeting with a prospect, but when you go to follow them up... they ignore you! Or that's the way it seems. Whatever the reason they're not getting back to you, this week Paul offers a brilliant technique to get a response
    Also in this week's show, did you know that your marketing targets different areas of your prospect's brains? Understanding which part is the most important will help to increase the effectiveness of your message
    If you've ever wondered whether outsourcing would be right for your MSP, James Vickery from Benchmark 365 joins Paul to explains what's changed in the world of outsourcing over the last 30 years. Plus, prepare to be inspired by a brand new feature on the show - MSPs and experts in and around tech join Paul to recommend inspirational books that have had a huge impact on them

    Show notes

    Out every Tuesday on your favourite podcast platform
    Presented by Paul Green, an MSP marketing expert
    Check out the book Paul mentioned called “Never Split the Difference” by Chris Voss and Tahl Raz
    Find out more about Paul Green's MSP Marketing Edge
    Paul's special guest was James Vickery from Benchmark 365 talking about how best to outsource your workload
    Many thanks to the IT Business Growth Expert Richard Tubb (find out more here) for recommending the book The Go-Giver by Bob Burg & John David Mann
    Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks
    Paul's special guest on September 15th will be Heather Harlos from Bitdefender talking about the increased importance of 'branding'
    You can join Paul in the MSP Marketing group on Facebook
    Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com

    Episode transcription
    Voiceover:
    Fresh every Tu

    • 23 min

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