The recent losses of Jeremy Corbyn and Bernie Sanders, in large part due to an antagonistic media, show progressives that we cannot wait for the media to change, we need to build our own. The People's Media Platform interviews experts, practioners and people building progressive media to share how they built their platform, so you can too. We'll dive deep into media history, but most importantly, we'll walk-through how to build an audience, generate subscribers, and grow your platform. Together, we can collectively learn from each other to build a new media that disrupts and replaces the status quo.
Listen to Media Growth Lab
Hi everyone, I'm no longer doing this podcast anymore.
Instead, I'll be doing a new show called Media Growth Lab on how podcasters, publishers, YouTubers and anyone in media can grow their platform.
I'll be interviewing experts, as well as give you a behind-the-scenes look at the strategies I'm using with my own media outlet.
You can head over to mediagrowthlab.com to sign-up and listen to the first interview and blog post.
Nonprofit News App OptOut w/ Alex Kotch and Walker Bragman
In this episode, I sit down with Alex Kotch and Walker Bragman, the folks behind OptOut, a soon-to-be-released news app that gives a platform to independent, non-corporate media.
We discuss their plans for the app, how they view progressive media, and the unique moment we’re in as new left media rapidly grows.
OptOut - Website and Twitter
Walker Bragman - Twitter
Alex Kotch - Twitter
Gilded Age - Podcast and Twitter
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Building a YouTube Channel w/ David Doel
David Doel runs the Rational National, a YouTube channel he's grown to over 300,000 subscribers.
David joined me to talk about how he got started with YouTube, his experiences building and monetizing his show, the challenges he's faced along the way and advice he has for people looking to build their own channel.
Rational National - YouTube channel
4:10 - What lead him to YouTube
8:20 - Persuading and educating non-leftist
10:45 - How he chooses show topics
12:40 - Challenges he faced building a YouTube channel
17:10 - New YouTube features
19:20 - The role of livestreaming
21:18 - Growing his audience
24:50 - Differentiation between David and other shows
27:10 - A normal day as a YouTuber
31:50 - Balancing YouTube and your life
37:27 - Ways to generate revenue
38:54 - The role of community in YouTube
40:08 - Why he isn't following the Young Turks model
42:40 - Where left media is going
46:14 - Why the right has been successful online
52:13 - Advice to people starting out
How to Use Reddit w/ r/CanadaLeft
In this episode, I talk to Jordan and Matt, two of the people behind CanadaLeft, a subreddit building a leftist community of Canadian content and stories.
We talked about why they started CanadaLeft, what is Reddit, how to manage a community and why it’s such a useful platform.
Join r/CanadaLeft today.
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1:40 - Why launch CanadaLeft
4:00 - The structure of Reddit, why it works
7:32 - Structure of Reddit, managing a community
10:23 - Role of moderators
11:42 - How do you build a Reddit community
13:46 - Keeping community members engaged
16:05 - How to promote your content on Reddit
18:40 - r/Canada
21:20 - Is the left using Reddit properly?
26:22 - Advice for leftist media people when using Reddit
Left Twitter w/ Rob Rousseau
Twitter. It’s either the best social network, or responsible for our broken political system.
Beyond all the hyperbole, Twitter serves as a special place for progressives. More so than many other social network, it’s helped create and build awareness about a new generation of leftists who otherwise wouldn’t have a platform.
In this episode, I talked to Rob Rousseau,. If you follow leftist Twitter, you’ll have inevitably seen Robs’ account going viral. Rob is part of that new generation of leftists that are harnessing Twitter to build new and exciting leftist media.
I talked to Rob about how he built his audience, how he used his audience to launch other media, which we talk about, the struggle all of us face for turning twitter fans into subscribers, how the leftist twitter community is shaping mainstream corporate media and whether the left can win without building an alternative to corporate media.
Follow Rob on Twitter and check out his shows 49th Parallel, The Insurgents and Big Rings Pod. Make sure to support Rob's incredible work on Patreon
1:48 - How Rob built his Twitter following
11:56 - Is Twitter good or bad for the left
15:35 - Managing mental health
18:10 - Rob’s different shows
23:26 - Growing online leftist communities and the importance of working together
26:30 - Turning Twitter fans into subscribers
30:45 - Discord, merch and community building
34:30 - Canada’s podcasting ecosystem
36:02 - How the left is shaping news and media
39:36 - Canada vs US leftist media
43:38 - Can the left win without building an alternative to corporate media?
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Being a Leftist Journalist in Canada's Corporate Media w/ Jeremy Appel
Being a leftist in corporate media can be hard. Being a leftist in corporate media while also working in Alberta is really hard.
In this episode, I talk to Albertan journalist and podcaster Jeremy Appel about his experiences working at the Medicine Hat News, his transition to independent freelancing and podcasting, his experience working at the Toronto Sun, whether the left can change corporate media and what our community can learn from mainstream media.
Follow Jeremy on Twitter, listen to Big Shiny Takes and Forgotten Corner.
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2:45 - Jeremy's time at Medicine Hat News and why the Conservatives dislike him
16:25 - Can the left work within corporate media and have our ideas heard?
21:19 - The lack of local leftist media
24:50 - The lack of left local news
29:07 - Jeremy's transition from mainstream to independent media
33:54 - The lack of criticism of media pundits
33:56 - Aesthetics in left media and the need to be less serious
44:04 - How left media can engage with non-leftists
41:59 - A rant about the Toronto Sun, The Star and corporate media
50:15 - Should the left and independent media try to operate within institutional power structures?
54:13 - Differences between left and right columnists
58:15 - What can the left learn from mainstream media
62:19 - Advice for leftist journalists in mainstream media