Perfect Practice is a wellness practitioner's tactical blueprint to building, growing, and scaling their practice.
Perfect Practice Sachin Patel
Perfect Practice is a wellness practitioner's tactical blueprint to building, growing, and scaling their practice.
From Root Canals to Root Cause with Dr. Eniko Loud and Sachin Patel
In this episode, Sachin and Dr. Eniko Loud talk about Dr. Loud’s training, background, and interest in applying functional medicine practices to holistic dental care. Dr. Loud explains there is more to dental care than treating cavities and broken teeth. Sometimes teeth break when there is uneven pressure in the bite. Dr. Loud explains how this happens. She covers what kinds of problems mouth-breathing can cause, why there is so much dental crowding and a functional problem with braces. Listen in for information on holistic and myofunctional dental therapy.
[1:02] Sachin introduces the topic for today: oral health and beyond and introduces his guest Dr. Eniko Loud, a pioneer in the treatment of orofacial conditions. Dr. Loud provides dental care in a very holistic way using functional medicine. She focuses on the whole patient. Sachin shares more about Dr. Loud and how Joe Polish of Genius Network introduced them.
[3:33] Sachin welcomes Dr. Loud to the podcast.
[3:56] Dr. Loud was trained in medicine and dentistry in Europe. She had a passion for seeing the whole person. When she discovered functional medicine, it was a paradigm shift. She decided to get certified in functional medicine. She started making an impact on her patient’s health, with documents and dietary plans. She was excited about showing up for work.
[6:30] Dr. Loud tells how diseases of the body can show up on the tongue seven to 10 years before they show up in the body. She says bad breath is one of the biggest indicators of disease.
[8:11] Dr. Loud explains the patient's experience. The first appointment can take up to two hours. Based on functional medicine, there is a lot of listening and gathering of information. Before the appointment, Dr. Loud reviews records, diet, toxin exposure, and sleep habits. She connects all parts of the patient’s history with their oral health. Patients are amazed.
[9:38] Dr. Loud says this should be the standard of care in dentistry. Dr. Loud is a guide to her patients on their journey. She offers two ways, down the path of disease or the path of health. Most patients choose health. The patient is in the driver’s seat and makes all the decisions. Patients receive a report card after their hygienist appointment showing markers of health.
[12:15] The standard in Dr. Loud’s practice is for patients to have zero bleeding. That is how the patients can measure their success and progress.
[13:03] Bleeding gums might signal malnutrition. A lot of times, it indicates a lack of proper care. Mouth-breathing could be an issue or bacterial overgrowth even if they brush and floss properly. Toothbrush heads or mouth appliances may not be properly sterilized, spreading bacteria. Toothbrushes should be changed after two months. Dr. Loud likes electric toothbrushes.
[15:15] Dr. Loud likes Oral B iO series brushes. Dr. Loud says it rotates and oscillates so it is very effective at removing plaque.
[16:25] To tell if you have a tongue-tie, open your mouth wide and touch the roof of your mouth with your tongue. If you cannot, it is likely you have a tongue-tie. Dr. Loud explains some of the problems a tongue-tie can cause, and how the posture may be affected. Swallowing problems, sleep apnea, and snoring also may result from a tongue-tie.
[19:33] Dr. Loud describes a 3-D scan that can show abnormalities from a tongue tie. An oral surgeon can perform a frenectomy to relieve a tongue-tie.
[20:35] Dr. Loud recommends myofunctional therapy before and after a frenectomy to prepare the muscle for what it will have to do when the release is done.
[22:15] Two different things impact teeth; bacteria and forces. Most patients don’t know they have an overload of forces on their teeth. Dr. Loud explains what can happen when a crown is a few microns too high. This may change the joint position. If the forces are not distributed evenly, some teeth may be overloaded,
Overcoming client objections before they come up with Sachin Patel and Aron Choi
In this episode, Sachin and Aron discuss what an objection is, why you are getting objections, how to rethink objections, and how to remove that word from your vocabulary and get down to being of value and service to people.
[1:02] Sachin introduces the guest, Aron, one of the Perfect Practice community super coaches. Aron has onboarded many Mentorship and Accelerator clients. Aron is a fellow practitioner. The topic is objections.
[2:40] Aron has sold well over seven figures in the last couple of years. He has taken thousands of calls to help people get onboarded in programs. He had been shy and reserved and it’s been a great growth experience!
[5:38] Aron used to be afraid of confrontation in a sales call. He thought objection was rejection. With experience, he learned to reframe objections as forms of interest in making it happen.
[7:12] If you’re dealing with an adversarial type of conversation, then you’ve probably done something wrong. Objections are really interest in problems you’re trying to solve. Sachin uses the metaphor of a boxing coach in the corner cheering the client on. The goal is to build confidence.
[9:22] Aron differentiates between objections and excuses. Objections are usually at the end of a call before someone moves forward. No amount of objection handling will help someone do what they are not willing to do. You can’t drag a horse across a finish line.
[11:31] Building rapport with the client before the call prepares the client for the call. If you haven’t built rapport, you will face objections. Rapport is what they see from you. Do they have a familiarity with how you think, what you sound like, what you look like, and what you value? When you’re on the call, can you find commonality? Can you be approachable?
[13:16] Do you show up fully ready to listen to someone? Do you show interest in the other person, not as a dollar sign but as a real human being, and that you care about what they’re struggling with and care to connect them with a solution to solve that problem? If you feel it, it will come across on your call. Did you look at the intake form that they filled out?
[15:09] By understanding their circumstances, we’re able to provide a more fitting solution for them.
[16:10] A lot of the value practitioners offer is in the questions you ask to help clients understand that you know what you’re talking about. The questions you ask about their problem show them you have the experience in dealing with that problem to ask the right questions. People understand that you know what you’re talking about. Then the number of objections decreases.
[17:23] Trust is built through the questions you ask. Tell stories of real experiences about the problem they’re coming with. Once they can identify with the stories and experiences, then the trust is there.
[19:22] When Aron uses technical terms only if the client has seen them on a lab test and they’re presenting it. When you explain terms, don’t be overly technical. Making people confused decreases rapport. If someone feels ignorant during a call, that’s not a way to help them where they are. Don’t lose them. Help them stay on track.
[22:47] The moment you identify they’re not a good fit for your process, you stop, because you can’t take them where they want to go. You’ve got to be ethical and make that decision for them. You only want to work with people who are the right fit, as well. Look for the 20% of people who are the right fit for you.
[24:31] Aron uses a metaphor of swimming to see if someone is a good fit. As the conversation progresses, does it seem the client is swimming toward you and you are getting closer? Or are you chasing them in circles? You’re not selling a product, you’re committing to a relationship. Would you want to spend time with that person? Are they coachable and open to learning?
[27:20] Aron shares how v
23 Ways to Market Your Practice in 2023 with Sachin Patel
Today, Sachin presents a solo episode focusing on your practice marketing success. Take one, two, or three of these ideas, to share your message and expand your reach in 2023.
[1:03] Sachin introduces the theme: 23 things you can do to uplevel your practice, reach more people, have a bigger impact, and make the world healthy, happy, and whole through the outstanding work that you do. Sachin assumes you do meaningful work and you’re passionate about helping people but you struggle to help more people learn about the work you do.
[1:29] No matter how many people you help, you’re always going to feel that way. You’re always reaching for the carrot dangling in front of you. If you’re looking for more ways to help people and looking to make this year more impactful, and you want to make the world, healthy, happy, and whole, then this episode may be helpful for you.
[1:51] Sachin will unpack 23 things, but he wants you to know that these things can be unpacked even further and there is a lot more to each of them. Sachin hopes you will find and take action on one to three of these things that excite you and help you to feel you are getting things done.
[2:27] Find something in your “zone of genius” that allows you to feel like you’re making a difference in people’s lives. Marketing is storytelling; it starts with the story that we tell ourselves before we start telling our story to others. If you struggle with that, Sachin invites you to listen to “Mindset Mastery,” Episode 42 of Perfect Practice, about breaking down limiting beliefs.
[3:10] Of Sachin’s 23 topics, the one that is most important for you to focus on is the one that resonates with you.
[3:25] 1. Have a website that is easy to navigate, that explains what you do, who you are for, how you solve the problem that the client wants to be solved and that you help people in a different way than what they’ve tried before. It should be easy on the eyes and mobile-friendly, and easy to schedule from. It should speak for you. It should have a pixel. Google it.
[5:16] 2. Use social media to share information about your practice, including updates to your services, new programs you launch, testimonials, case studies, educational content, and the life you live as functional medicine practitioners and health coaches. Introduce people to the way you look at the world.
[5:55] 3. Write articles or blog posts about what you do. Blog posts can be great for backlinks, education, and positioning you as an authority. You never know what can come from a great blog post or article you’ve written and who might see it, and what opportunities may open up for you, If you like writing, blogs can be a great way to express yourself. They can go viral, as well.
[6:31] 4. Offer educational workshops, in person or online, about what you do and what problem you solve, and whom you solve it for. You’ll want a punchy title that hooks people in and helps them understand the problem that you solve and how you solve it. Webinars and workshops are great ways to educate people and build trust, share case studies, and offer a discovery call.
[7:12] 5. Partner with other healthcare practitioners such as chiropractors, naturopaths, medical doctors, massage therapists, and personal trainers; there could be plenty of people that you could connect with in your region that can be great referral partners. Do a Google search for the best chiropractor in your town. Email them an offer to meet for coffee and discuss referrals.
[9:52] 6. Attend local health fairs and events to meet potential patients and promote your practice. Having a booth or table at these events gives you exposure to a local audience. You can have a raffle to give away some great prizes. Sachin has had great success at health fairs with a five-pound challenge. You can also sponsor these events to get a lot of exposure.
[11:16] 7. Run targeted ads on
Mastering Your Money Mechanics with April Stroink
Today, Sachin interviews April Stroink on our money journey as practitioners. They discuss how April came into coaching practitioners on finances after being trained as a financial advisor. April shares how her baby benefitted from health practitioners when medical care was powerless to help her. April talks about how a holistic view of well-being is similar to a holistic view of financial well-being, which she calls “wealthcare,” and how she began coaching practitioners. The conversation covers how little entrepreneurs know about finances, and how they can put together a financial system they can manage with the right team. Listen in for advice on fixing your finances while you still can.
[1:02] Sachin welcomes listeners to Perfect Practice. Today, Sachin is speaking with April Stroink. Sachin introduces April and her work of coaching about money and thanks her for joining the podcast.
[3:24] April describes her work as a “wealthcare” practitioner. Your financial well-being is closely connected to your physical health, mental health, and close relationships. It’s important to understand what’s happening in our finances if we want to get healthy.
[3:51] Finance is one of the pillars of overall good health and well-being. It is one of the major stressors for most people. When the body is under stress it releases cortisol. Stress also impacts sleep. A lack of sleep impacts health. In Canada, where April lives, money stress is the number one reason for relationship breakdown, as well.
[4:57] April was trained as a financial advisor to get people to retirement with a safety net. She was not trained in behavioral finance. Money is emotional and we have biases about it. People behave differently with their money than with other areas of their lives.
[5:56] April worked with clients who told her they were living paycheck-to-paycheck even though they were making a good income. The more they made, the less disposable income they had and they were drowning in debt from student loans and business loans.
[6:26] In 2017, April shifted her practice away from “assets under management” to helping people on the coaching side of things to help people understand their spending behaviors and their emotions around money so they can reach their financial goals.
[6:56] Along the way, April has been very in-tune with her “wealthcare” and healthcare and the health of her family. Her nine-month-old daughter was constantly sick. Antibiotics made her sicker. April tried naturopathic medicine and worked with an ND as part of her healthcare team. Within 48 hours her daughter was like a new child.
[7:54] April’s classical financial training wasn’t serving her clients. She needed a more holistic view to look at the entire picture of their wealthcare, as naturopathic doctors and functional medicine professionals use in treating patients. April’s approach to wealthcare is similar to this healthcare community. So she started to work financially with the community of practitioners.
[9:15] Numbers don’t lie. When you use good data, it takes gives you a solid foundation to work past the emotion of the equation. April asks her clients to step into the Chief Financial Wellness Officer role for their firms. There are three attributes of a CFWO: 1. To be fearless about their numbers, 2. To be curious about their finances, and 3. To be passionate about their numbers.
[11:36] April will show a client the mechanics that work with the cognitive biases around money. She says the biggest thing that she helps clients with is increasing and boosting their confidence when it comes to their numbers and their finances.
[12:57] We have to realize Parkinson’s Law that demand always meets supply. If we have a month to do a task, it will take a month. If we have a week, it will take a week. The same happens with our money. As business owners, we have the axiom that Sales minus Exp
Change your brain, change your practice with Ashok Gupta
Today, Sachin discusses the Gupta Program with Ashok Gupta. Ashok suffered from ME/CFS after catching a virus after two years of University study. He studied brain neurology, physiology, and alternative techniques and came up with a hypothesis as to what he thought caused ME/CFS. He trained his brain in a way that calmed his nervous and immune systems and allowed him to return to his activities. Listen in to hear how Ashok developed the Gupta Program, the success of his work with clients, how the brain uses neuroplasticity to rewire itself for health, and how you can experience this program in a free trial.
[1:03] Sachin welcomes listeners to Perfect Practice. Today, Sachin is speaking with Ashok Gupta. Sachin introduces Ashok and his work and thanks him for joining the podcast.
[3:03] Ashok picked up a stomach virus on a trip to India during his undergraduate years at Cambridge. He went back to his third year at the university and suddenly was feeling much worse as a result of the virus. His health deteriorated until he could no longer continue with his studies.
[3:40] He was diagnosed with ME/CFS (Chronic Fatigue Syndrome). He couldn’t read the words on the page of a book. In his worst moments, he had to crawl to the bathroom. With his life ahead of him, he felt like he had hit a brick wall. He went from doctor to practitioner. No one could tell him what caused it but they said he may have it for the rest of his life.
[4:11] At Ashok’s worst moment, he was almost suicidal. He felt he couldn’t continue. He describes ME/CFS as your worst day of flu times 10. That started Ashok on a lifelong quest to try to understand what causes these unusual conditions. What’s the underlying basis for them?
[4:42] Ashok met so many others who were suffering. He made a promise to the universe that if he managed to get himself better, he would dedicate the rest of his life to helping others with this condition. Ashok studied brain neurology, physiology, and alternative techniques. He came up with a hypothesis as to what he thought caused ME/CFS.
[5:11] Ashok retrained his brain in an ad hoc way. He got himself 100% better and published some medical research on his hypothesis on this condition. Then he opened up a clinic to help others with these conditions. They started with ME/CFS and then discovered many conditions can be treated using neuroplasticity and brain retraining.
[6:25] The clinic has taken off over the last few years. When they started, the idea that you could train your brain to overcome an illness was an alien concept; now everybody’s talking about it. Ashok calls it the new branch of medicine.
[6:52] It’s not psychology. It’s not physiology. It’s looking at the underlying reasons for illness in the brain and retraining the brain. Neuroplasticity is going to revolutionize the way we treat many different conditions.
[7:34] Twenty-three years ago, it was assumed the brain was pretty fixed by the time we are adults. In the last 20 years, we’ve discovered that the brain is constantly rewiring itself. It’s constantly changing. We can shift even the way our immune system operates if we find the right keys for the right lock. Neuroplasticity is the idea that the brain is rewirable.
[8:28] Any change we make through psychological or physiological intervention, often then involves a shift in the brain. Neuroplasticity starts with that shift in the brain. The principle is to understand the science behind neuroplasticity, target it, and create accelerated change. Ashok explains how neuroplasticity fits in with epigenetics.
[10:23] Ashok tells about his process of treating a client through neuroplasticity. First, he helps the client understand the hypothesis. If you can fix the central system that is causing the abnormalities, a lot of the abnormalities will take care of themselves. With brain training, in many cases, the body can self-heal and look
EP121: Activating Your Vagus Nerve with Dr. Navaz Habib
Today, Sachin discusses the vagus nerve with Dr. Navaz Habib. Dr. Habib has written the book, Activate Your Vagus Nerve. He continues to learn about the vagus nerve and its role in supporting the parasympathetic nervous system that leads to healing inflammation and associated ills. Sachin and Navaz cover the differences between the sympathetic and parasympathetic nervous systems and how to optimize the parasympathetic nervous system by stimulating the vagus nerve. Listen in to learn of some great tools for activating the vagus nerve in your patients or yourself.
[1:03] Sachin welcomes listeners to Perfect Practice. Today, Sachin is speaking with Dr. Navaz Habib. Sachin introduces Navaz and thanks him for joining the podcast.
[2:08] Navaz credits Sachin for bringing him into the realm of functional medicine.
[2:44] In 2019, Navas released his book, Activate Your Vagus Nerve. He received a lot of supportive feedback. Since that time, Navaz has learned that he knows very little about the vagus nerve. The more you think you know, the more you realize you don’t. Navaz has been learning more every day.
[3:33] Navaz has learned that the vagus nerve … controls things in the same way that other nerves do. But it is … bridging the gap … in … understanding how the body functions … and how the brain has a way to control and support how the immune system and inflammation function within the body.
[5:01] Our lifestyles have changed over the last 50 years. We’ve gone from being outdoors taking care of our land to sitting indoors, eating processed food. Our bodies haven’t had the ability to adapt to these changes of being indoors, less active, and constantly comfortable. That has created an opportunity for our bodies to be primed for an inflammatory response.
[6:45] The autonomic nervous system sends signals from the brain to the body and from the body to the brain. The brain sends signals to areas of the body that need attention and shifts our state in either a sympathetic or parasympathetic direction. The sympathetic side of the nervous system is “fight or flight.” The parasympathetic side is the “rest and digest (& recovery)” system.
[8:44] The parasympathetic nervous system, mediated by the vagus nerve, is in control when we are not under direct threat. The vagus nerve is the only nerve that goes to essentially every organ within the thorax and abdomen. It dictates where the blood will flow and what state our body is in. That drives inflammation.
[9:59] Eighty-one percent of the information on the vagus nerve is afferent (sensory) information from the body to the brain. The sensory information is not the same as the traditional five senses.
[11:01] Sachin compares stimulating the vagus nerve to pushing a button that heals every cell, organ, tissue, and system in your body simultaneously. It’s too good to believe because it’s simple.
[11:42] Navaz explains why we need to shift our state to parasympathetic. We are in a state of sympathetic overdrive all the time, stimulated by our screens for hours on end. We need our gaze to be wider, as it would be out in nature if we were farming or walking. One way to shift your state is to go outside and shift your gaze. Get off your computer.
[12:42] Your breath also influences your state. Are you breathing effectively or ineffectively? Put one hand on your belly and one on your chest. Take a deep breath. Which hand moves first? They should both move, but the hand on your belly should move first. That’s a sign that you’re breathing using your diaphragm and you are likely not in a state of stress.
[13:34] If you’re stressed out and you’re in an emotional situation, somebody will say, ‘Take a deep breath,’ and that will help you get into a calmer zone where you start to think a little bit more clearly and that’s shifting you to parasympathetic. Rest, digest, recover and think more cle
Sachin is a truly great teacher and coach bringing on so many valuable guests and giving us tools to create new pathways in our lives
Mindset Mastery changed my life!
Episode 42 is a game-changer. Everything shared was immensely eye opening and helpful. Sachin has a way of explaining concepts so clearly and eloquently. I am in awe and will continue to listen to this episode over and over again!