116 episodes

Join us for a candid conversation about photography and business. We are women entrepreneurs who talk about business, networking, workflow, client relationships and more. We're not afraid to share our own ups and downs and we'll help you tackle yours. We'll have guest speakers & answer listener questions, all while giving you tips & tricks to help get you through the year! Hosted by Kate Mills (San Diego based portrait photographer) & Julie Ferneau (San Diego and destination wedding photographer)

PhotoSpark Julie Ferneau & Kate Mills

    • Business

Join us for a candid conversation about photography and business. We are women entrepreneurs who talk about business, networking, workflow, client relationships and more. We're not afraid to share our own ups and downs and we'll help you tackle yours. We'll have guest speakers & answer listener questions, all while giving you tips & tricks to help get you through the year! Hosted by Kate Mills (San Diego based portrait photographer) & Julie Ferneau (San Diego and destination wedding photographer)

    Episode 116: Beach Photography with Amy Gray

    Episode 116: Beach Photography with Amy Gray

    HAPPY NEW YEAR!!!! We took a short hiatus to spend time with friends & family during the holidays. Well, and to edit millions of photos, but we are BACK! On the show today, we're chatting with Amy Gray, a San Diego based family portrait photographer who specializes in beach photography!

    • 38 min
    Episode 115: Prepping for 2020

    Episode 115: Prepping for 2020

    Julie & Kate discuss the new year & how to wrap up 2019 with a pretty bow. Tune in to hear how we're getting organized, prepping for taxes, thanking our clients, & starting 2020 with a clean slate!

    • 15 min
    Episode 114: Website Copy for Photographers with Rachel Greiman

    Episode 114: Website Copy for Photographers with Rachel Greiman

    Rachel Greiman of Green Chair Stories helps you bring your personality into your photography brand & attract your ideal clients with your website copy!

    • 36 min
    Episode 113: The Best Time to Rebrand (Featuring Launch Your Daydream!)

    Episode 113: The Best Time to Rebrand (Featuring Launch Your Daydream!)

    How do you know you are ready to rebrand your photography business? Britt & Kelsey of Launch Your Daydream are here to help! If you're feeling less than excited about your current brand, this is the episode for you!

    • 38 min
    Episode 112: The Do's & Don'ts of Second Shooting

    Episode 112: The Do's & Don'ts of Second Shooting

    Second shooting is amazing for a myriad of reasons. Not only does it allow you to practice & hone your skills, but it allows you to network with other photographers & make some money without the pressure of booking your own weddings. 
    In this episode, Julie chats about the do's & don'ts of second shooting.

    • 56 min
    Episode 111: Growing Your Instagram Following

    Episode 111: Growing Your Instagram Following

    If you've been in business for awhile, you'll know how often marketing methods change. When I first started, search engines were really the only way people would find your business. If you weren't paying for advertising, chances are you were struggling a bit. Then Facebook added business pages and that became the new place to be to nab new clients. Now, Instagram seems to be the way to go! Is anyone else here having a hard time growing your Instagram following? Julie & I have been working on upping our Instagram game lately (have you noticed?? Be sure to follow us!) & couldn't help but notice friend of the show Melissa McClure's amazingly successful Instagram account. This girl has 11.2k followers and gets HUNDREDS of likes and comments on her posts. We invited her to join us for a chat about growing your Instagram following!
    Key Takeaways
    Follow & Observe. Follow accounts that are doing what you want to be doing. Watch what they do! When do they post? How often do they post? What are their captions like? What type of content seems to be getting engagement? If you can watch and emulate your favorite accounts, you'll likely be on the right track to growing your Instagram following too! Quality over quantity. The most important aspect of Instagram is engagement. You want to have a LOT of likes and comments, and ideally you want to spark conversations in your comment section. Be sure to reply to every single comment you receive; that DOUBLES your comment number just by itself! DMs also count as engagement, so be sure you're messaging people back when they message you. You should also be messaging others... introduce yourself & let them know what you like about their content! Make sure your captions are fun & add calls to action... it's the best way to get people to comment! Get over your fear of stories & just do them already! We get it... stories are SCARY. The best stories usually involve other people seeing your face, and that's something most of us are terrified of. Do we have enough makeup on? Is our hair done? Are we a sweaty mess after a 10 hour wedding? NONE of those things matter... what matters is people seeing YOU & getting to know you beyond your images. Stories are a great way for potential & current clients to see glimpses into your personal life and they DON'T CARE if you have makeup on. In fact, the more real you come across, the better! Melissa has about 30 million more amazing tips during this episode regarding everything from hashtags to sketchy ways to grow your Instagram following, and more. Be sure to tune in to hear the rest!
    Also, be sure to check out Melissa at instagram.com/chasingbacklight as well as melissamcclure.com. And if you haven't heard her previous episodes, you can find them here:
    http://photosparkshow.com/episode-10-taxes-are-no-joke/
    http://photosparkshow.com/the-other-side-of-the-lens/

    • 49 min

Customer Reviews

Realbgb ,

Great Podcast!

I really enjoy the rapport between the hosts. There is a great variety of topics and really interesting guests. I'm not a professional photographer but I enjoy getting some insight into the industry. Thank you for creating this informative and enjoyable podcast!

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