196 episodes

The podcast for podcasters, by podcasters. Podcast Smarter is the official in-house podcast by Podbean with podcasting interviews, best practices and helpful tips.

Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 

To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com

Podcasting Smarter Podbean

    • Technology
    • 5.0 • 1 Rating

The podcast for podcasters, by podcasters. Podcast Smarter is the official in-house podcast by Podbean with podcasting interviews, best practices and helpful tips.

Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 

To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com

    Podcast Content Repurposing: 5 Key Strategies from the Experts at Headliner

    Podcast Content Repurposing: 5 Key Strategies from the Experts at Headliner

    Welcome to a captivating episode of Podcasting Smarter, the second episode with special guests Oliver Wellington, the founder of Headliner, and their marketing manager, Elissa Craig. Together, they share invaluable tips and practices for promoting podcasts and unravel strategies such as visual engagement and adapting to the ever-evolving landscape of social media.
    We kick off with exploring the concept of content repurposing and how Headliner, equips creators to share their podcast content across various platforms. Next, we share insights about the blend of strategies that successful podcasters employ, including the use of automated clips and crafting custom clips.  
    Not shying away from experiments, Oliver and Elissa advise podcasters to dabble with in-depth videos, animated content, and AI tools along with the potential of AI as a game-changer within the podcasting domain, with robust tools at creators' disposal to convert creative concepts into dynamic and engaging content.
    Delving into audience engagement techniques, Elissa underscores the significance of adopting a community-driven approach to podcasting. She emphasizes the role of listener engagement, communication through different channels, and content optimization in leading a podcast to success.
    Our conversation further explores strategies for extending your podcast's reach and emphasizes the power of audience engagement and collaborations in podcast growth, and delves into the potential of promo swapping and guesting on other relevant podcasts. A broader analysis reveals additional channels such as leveraging podcast networks, participating in podcast conferences, and reaching out to podcasting services for potential collaborations.
    The episode also offers their forecasts the future of podcast marketing. Elissa focuses on the importance of SEO optimization and entails experimenting with elements like chapter art. Oliver, on the other hand, foresees an increasing bias towards video content, even for predominantly audio podcasts. This episode is a treasure trove full of practical knowledge for those who aspire to elevate their podcast to an unprecedented level.

    "At Headliner, we're basically just repurposing content, right? So you have your core podcast recording, and then from that you can create transcript, basically like tons of different things with very minimal effort, transcript, videos and all the different aspect ratios for all the different social networks stuff." - Oliver Wellington
    In this episode, you'll learn how to:


    Learn how to effectively repurpose your podcast content to reach a wider audience and maximize engagement.


    Discover powerful strategies to engage your podcast listeners and build a thriving community on social media.


    Explore collaboration techniques that can skyrocket your podcast growth and expand your listener base.


    Stay ahead of the game by uncovering the latest trends in podcast marketing and SEO to elevate your podcast's visibility.


    Uncover the potential of AI in revolutionizing podcast production and promotion, and how it can benefit your show's success.


    Today's special guests are Oliver Wellington and Elissa Craig.
    Oliver Wellington is the founder of Headliner, a platform that has significantly influenced podcast promotion. His journey began with a simple idea for a social audio app, which evolved into Headliner, reflecting his commitment to improving the podcast industry. Oliver's insight into the effectiveness of visuals and audiograms in podcasting has helped many podcasters expand their audience and engagement.
    Elissa Craig works alongside Oliver as Headliner's Marketing Manager, specializing in using AI tools for enhancing podcast content. Her practical experience and strategic thinking have proven her to be a key player in podcast marketing. Elissa offers hands-on advice that helps podcasters confidently adapt to the ever-changing digital landscape.
    Together, Oliver and Elissa bring a grounded and insight

    • 16 min
    How to Use AI to Promote Your Podcast with Headliner

    How to Use AI to Promote Your Podcast with Headliner

    Welcome to a brand new episode of Podcasting Smarter, where we delve deep into the world of podcast promotion with two experts from Headliner, founder Oliver Wellington and marketing manager Elissa Craig. Get firsthand insights into Headliner, a game-changing tool that has transformed the way podcasts are promoted and marketed.
    Find out how Headliner offers a 'set it and forget it' approach to creating engaging visual aids, audiograms, and social media clips to enhance your podcast's visibility and reach. Hear about the company's beginnings, its transformational journey, and how the team is constantly innovating to equip podcasters with the best marketing tools.
    Guiding you through the nuances of using AI in podcasting, Oliver and Elissa discuss 'Eddy,' Headliner's new tool that employs AI to provide optimization options and promo packs. By bringing to you effective strategies, top tips, and a fresh perspective, this episode throws light on how to make the most of the digital landscape for podcast promotion.
    Whether you've recently started podcasting or are looking to elevate your established show, this episode is chock-full of actionable advice to take your podcast to new heights. Stay tuned to explore the potential of your podcast with this enlightening conversation.

    "The most effective strategy for a podcaster is going to be the one that you can be consistent with no matter what. It's basically like, hey, what do you think you're capable of doing? And then what are you going to keep doing and continually doing so that you build that audience?" - Oliver Wellington
    In this episode, you'll learn how to:


    Amplify Your Podcast Reach with Dynamic Tools.


    Elevate Your Podcast Marketing Game with Proven Strategies.


    Harness the Power of Visuals to Boost Your Podcast's Discoverability.


    Optimize Your Podcast Content Using Cutting-Edge AI Tools.


    Craft a Robust Plan for Long-Term Podcast Promotion Success.


    Today's special guests are Oliver Wellington and Elissa Craig.
    Oliver Wellington is the founder of Headliner, a platform that has significantly influenced podcast promotion. His journey began with a simple idea for a social audio app, which evolved into Headliner, reflecting his commitment to improving the podcast industry. Oliver's insight into the effectiveness of visuals and audiograms in podcasting has helped many podcasters expand their audience and engagement.
    Elissa Craig works alongside Oliver as Headliner's Marketing Manager, specializing in using AI tools for enhancing podcast content. Her practical experience and strategic thinking have proven her to be a key player in podcast marketing. Elissa offers hands-on advice that helps podcasters confidently adapt to the ever-changing digital landscape.
    Together, Oliver and Elissa bring a grounded and insightful approach to podcast promotion, providing podcasters with the tools and knowledge to elevate their shows.


    The key moments in this episode are:
    00:00:29 - Introduction to Headliner 00:03:29 - Effective Podcast Promotion Strategies 00:06:48 - Role of Visuals in Podcast Discoverability 00:09:02 - Implementing AI at Headliner 00:11:02 - Simplifying Podcast Promotion 00:12:33 - Leveraging tools for podcasters 00:12:46 - Creating assets for podcast promotion 00:12:52 - The value of podcasting tools 00:12:59 - Conclusion and contact information


    Resources:
    Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 
    Sign up for all of Podbean's Free Live Events here:
    https://www.eventbrite.com/o/podbeancom-31329492977 
     
    Other episodes you'll enjoy:

    Podbean AI: What You Need to Know
    Podbean's Apple Subscription Integration 
    Podbean's Descript Editing Integration 
     

    Get in Touch with Headliner, Oliver and Elissa:
    Facebook: https://www.facebook.com/headlinerapp/
    LinkedIn: https://www.linkedin.com/company/headlinerapp/, https://www.linkedin.com/in/elissa-craig , https://www.linkedin.com/in/oliver-wellington/
    Twitter (X

    • 13 min
    Community Building and Engaging Content Creation with Dear Alice Design Podcast Pt. 2/2

    Community Building and Engaging Content Creation with Dear Alice Design Podcast Pt. 2/2

    Are you ready to step up your podcast game and achieve enhanced content quality and a loyal listener base?
    We've got the solution to help you make it happen as we speak to the Dear Alice Design podcast about how the keys they've used to grow their audience.  On this episode we'll dive deeper into their success and share strategic podcast marketing tips to take your show to the next level.
    "Trust, show up for them every time. It's great. We actually record three at a time when we sit down to do it, when we actually have the space carved out and the lights are set up and the cameras and we're actually doing it, it's just easier to bang out a couple." - Cori Place, The Dear Alice Podcast
    In this special episode of Podcasting Smarter, we take you behind the scenes of Dear Alice, a popular interior design podcast renowned for their effective strategies in community building and fan engagement. Discover how they've skillfully integrated visual elements like Instagram to complement their audio-centric content, how they solicit and incorporate audience feedback, and how they consistently keep their content fresh and captivating. We also give you an insight into their marketing strategies and the genuinely relatable ways they connect with their audience across different platforms.
    This is a continuation of last week's episode where we'll delve into deeper discussions with Dear Alice's creators: Corey Place, Jess Bennett, and Suzanne Hall as they candidly share their professional experiences in the interior design world, sharing both triumphs and hiccups that have shaped their successful journey. They stress the importance of learning from failures, the universal relevance of interior design, and share intriguing stories that make their journey relatable and inspiring.
    The episode further dissects controversial topics and design trends, providing a balanced perspective on issues like the downside of disposable furniture. Their refreshing outlook on staying relevant in the fast-paced industry and the significance of consistency for audience engagement are invaluable insights for aspiring designers, decor enthusiasts, or anyone intrigued by the magical world of interior design. Be a part of their vibrant, design-centric universe by tuning into this insightful and compelling episode.
    Here are the main takeaways of today's episode:

    Master strategic podcast marketing to reach a wider audience and grow your show.


    Engage your listeners through social media platforms to build a loyal and interactive community around your podcast.


    Explore polarizing design topics to create engaging and thought-provoking content for your listeners.


    Build a marketing runway strategy to consistently promote your podcast and attract new listeners over time.


    Enhance audience engagement and drive podcast growth through effective communication and interaction.

     

    The key moments in this episode are:
    00:02:23 - Marketing the Podcast 00:04:13 - Building a Runway for the Podcast 00:06:57 - Audience Engagement and Live Events 00:11:08 - Leveraging Visual Social Media 00:12:07 - Engaging with Audience 00:13:09 - Staying Innovative 00:21:18 - Top Performing Episodes 00:23:45 - Creating Buzzworthy Content 00:24:24 - Consistency in Podcasting 00:25:13 - Audience Expectations 00:27:01 - Recording Best Practices

    Resources:
    Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 
    Watch the video of this event on YouTube: 
    https://www.youtube.com/watch?v=_rl4MDcWvCc 
    Sign up for all of Podbean's Free Live Events here:
    https://www.eventbrite.com/o/podbeancom-31329492977 
    Other episodes you'll enjoy:
    Podbean's Apple Subscription Integration 
    Podbean's Descript Editing Integration
    Connect with Jess, Suzanne and Cori:
    The Dear Alice Podcast: https://dearalice.podbean.com/
    Instagram: https://www.instagram.com/alicelaneinteriors  https://www.instagram.com/alicelanehome  https://www.instagram.com/hallahall/  https://www.

    • 28 min
    How the Dear Alice Podcast Successfully Monetizes and Grows their Podcast Audience (and Community) Pt. 1/2

    How the Dear Alice Podcast Successfully Monetizes and Grows their Podcast Audience (and Community) Pt. 1/2

    If you're feeling frustrated about not being able to effectively monetize your podcast and grow your audience, then you are not alone!
    You may be struggling to find the right balance between providing valuable content and promoting your products or services and in this episode we hear how the team from the Dear Alice interior design podcast found success!  
    "I think that monetizing your brand should not be top of mind when you're starting a podcast, if that is. That's going to come off in your episodes and it's going to turn people away." - Suzanne Hall, The Dear Alice Podcast
    In this episode of Podcasting Smarter, we speak with Suzanne Hall, Jessica Bennett, and Cori Place, the creative forces behind the Dear Alice design podcast. With decades of experience in interior design, their expertise shines through in their podcast, where they share valuable insights, tips, and tricks for creating a personalized lifestyle through interior design. The podcast's unique "Dear Abby" format, where they answer listener questions, creates an engaged and involved community, making their podcast both informative and relatable. Their candid and open approach to discussing mistakes, successes, and the nuts and bolts of interior design sets them apart, making their content inclusive and accessible to all, regardless of budget or project size and brought both audience and monetary success to the podcast and their company, Alice Lane Home Interiors.  
    Here are the main takeaways of today's episode:

    Learn effective monetization strategies to fuel the growth of your podcast and turn your passion into a sustainable endeavor.


    Master the art of building trust and community through podcasting, fostering a loyal and dedicated listener base.

    Uncover the art of audio storytelling for a visual medium to captivate and engage your audience through compelling and immersive content.

    The key moments in this episode are:
    00:02:39 - What is Dear Alice About? 00:04:59 - Key Elements of Dear Alice's Success 00:10:25 - Monetization with Podbean 00:12:26 - The Power of Podcast Advertising 00:14:01 - Integrating the Podcast into Marketing Strategy 00:16:35 - Leveraging the Podcast for Business Growth 00:20:33 - Advice for Podcasters and Brands 00:24:03 - The Importance of Sharing 00:25:19 - Evolution of Product Mentioning 00:27:38 - Building Trust and Relationships

    Resources:
    Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 
    Watch the video of this event on YouTube: 
    https://www.youtube.com/watch?v=_rl4MDcWvCc 
    Sign up for all of Podbean's Free Live Events here:
    https://www.eventbrite.com/o/podbeancom-31329492977 
    Other episodes you'll enjoy:
    Podbean's Apple Subscription Integration 
    Podbean's Descript Editing Integration
    Connect with Jess, Suzanne and Cori:
    The Dear Alice Podcast: https://dearalice.podbean.com/
    Instagram: https://www.instagram.com/alicelaneinteriors  https://www.instagram.com/alicelanehome  https://www.instagram.com/hallahall/  https://www.instagram.com/jessica_alicelane  https://www.instagram.com/coriplace 

    About us:

    Podcast Smarter is the official in-house podcast by Podbean. 
    Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 
    Connect with us:


    Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
    Find us on socials:
    Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom  LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ 
     
    Email us:
    To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com 

    • 28 min
    Podbean AI: What You Need to Know

    Podbean AI: What You Need to Know

    In this episode of Podcasting Smarter, Podbean's Head of Events, Norma Jean Belenky, speaks with Podbean's Podcast Specialist, Roni Gosch on Podbean's new Podbean AI tool, how it works and what it can do for your podcast! 
    "We want people to get their voice out there. We want people able to share their stories. And podcasting already has a pretty low barrier of entry compared to other publishing mediums. But by adding these tools here and giving people the access to the tools, we're lowering the barrier of entry even more. So everybody can start podcasting and start making their audio sound professional without having to invest in the tools or the software right away." - Roni Gosch

    This episode introduces Podbean's innovative new AI feature, Podbean AI, designed to dramatically enhance your podcasting experience. Joined by podcast specialist Rone Gosch, we explore the game-changing capabilities of this advanced tool that promises to push the boundaries of traditional podcasting.
    Discover how Podbean's cutting-edge AI, Podbean AI, is built into all of Podbean's paid hosting plans and how the feature can automate and optimize various aspects of your podcasting process, from audio quality enhancement to SEO optimization for episode descriptions and titles. You will also learn about the automatic generation of podcast transcripts, how that helps people find your podcast and offer additional metadata for your episodes along with and the creation of custom chapter markers that will no doubt give your audience a smooth, consistent listening experience.
    We'll also go into insights on how to launch, nurture, and amplify your podcast effectively using these exciting new tools. For those ready to experience the power of AI in podcasting, the episode also provides information on how to sign up and try Podbean AI with a free trial included in your Podbean hosting account.
    Whether you're a seasoned podcaster or just getting started, this episode is an invaluable resource filled with insightful tips and practical advice to help you revolutionize your podcasting journey.

    In this episode, you will discover how to do the following for your podcast: 

    Transform your podcast with Podbean AI technology for a professional sound quality that captivates your audience.


    Optimize your audio for maximum impact and engagement with your listeners.


    Boost your podcast's visibility and reach by harnessing the power of SEO-optimized titles and descriptions.


    Experience the affordability and convenience of using Podbean AI to streamline your podcast production process.


    Enhance your podcast's visibility and attract a wider audience through the strategic use of AI technology.

    Resources:
    Read details about Podbean AI and the capabilities is has here:
    1. Podbean AI, AI Enhanced Podcasting: https://www.podbean.com/podcast-ai 
     
    2. Full Walkthrough of Podbean AI:
    https://www.youtube.com/watch?v=9Y1qBCUnR0k 
     
    3. Register for our FREE Event, Podbean AI, on March 7th with live demos to learn how to use the tool:  https://www.podbean.com/podcast-academy/events/podbean-ai-learn-how-podbean-s-new-ai-features-enhance-your-podcast-  
    Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 
    Sign up for all of Podbean's Free Live Events here:
    https://www.eventbrite.com/o/podbeancom-31329492977 
    Other episodes you'll enjoy:

    Podcast Launch Tips with Podbean Academy 
     
    Podcasting AI Tools with Podnews' James Cridland
     
    About us:


    Podcast Smarter is the official in-house podcast by Podbean. 
    Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 
     
    Connect with us:


    Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
    Find us on socials:
    Instagram: https

    • 14 min
    Audience Engagement, Getting Your Podcast Featured & Partnerships with Catrin Skaperdas

    Audience Engagement, Getting Your Podcast Featured & Partnerships with Catrin Skaperdas

    Have you heard these myths about podcast marketing and audience development?
    1) You need a big budget to grow your audience.
    2) Video has no place in audio content.
    3) Audience engagement is all about downloads and numbers.
    This episode will reveal the truth behind these myths that will transform your podcast growth strategy.
    Stay tuned for the game-changing insights!


    "It's important to look at all available tools and gain insight to as much information as you can. So audience, demographic, listening habits, engagement patterns, downloads, unique listeners... even social media. And these things will help you identify the trends to retain audience, optimizing the content and the growth strategies to grow your listenership, but also retain listenership". - Catrin Scaperdas

    In this episode, you'll learn how Catrin Skaperdas has succeeded in growing her client's podcasts and podcast networks and apply the following to your podcast:



    Master podcast marketing and audience development for explosive growth.


    Discover how to measure and boost audience engagement for a thriving podcast community.


    Overcome the challenges of growing your audience and stand out in the crowded podcast landscape.


    Stay ahead of emerging trends in podcast marketing to keep your audience engaged and growing.


    Implement effective strategies for audience engagement and growth to take your podcast to the next level.


    Today's special guest is Catrin Skaperdas.  Catrin Skaperdas is a recognized authority in the realm of podcast audience development and shares a comprehensive understanding of strategies to measure and enhance audience engagement for podcasts. She provides valuable insights into the challenges and successes associated with audience growth and offers practical recommendations to surmount these obstacles. Her keen observation of emerging trends in podcast marketing underlines the increasing importance of video integration, the utilization of AI in podcasting, and the surging popularity of live podcasting.
    Catrin's forward-thinking approach and actionable strategies position her as a valuable asset for you as a podcaster to expand your reach and solidify yourr connection with their audience.


    The key moments in this episode are:
    00:00:29 - Introduction to Audience Engagement 00:01:08 - Measuring Audience Engagement 00:03:41 - Overcoming Audience Development Challenges 00:08:18 - Emerging Trends in Podcast Marketing


    Resources:
    Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 
    Sign up for all of Podbean's Free Live Events here:
    https://www.eventbrite.com/o/podbeancom-31329492977 
    Apply to have YOUR podcast featured on Podbean:
    https://docs.google.com/forms/d/e/1FAIpQLSfJiplftK2xNuSGlDygMaASW_J_E-dC7Sc7xuOeB63vQE3xig/viewform?pli=1 
     
    Other episodes you'll enjoy:
    The 2/3 Episode with Catrin on Networking and Audience Development
    The First Part of our Conversation with Catrin on Podcast Growth Tips

    Podbean's Apple Subscription Integration 
    Podbean's Descript Editing Integration 
     

    Get in Touch with Catrin:
    TikTik: https://www.tiktok.com/@catrinskaperdas
    Instagram: https://www.instagram.com/catrinskaperdas 
    LinkedIn: https://www.linkedin.com/in/catrinskaperdas/
     
    About us:

    Podcast Smarter is the official in-house podcast by Podbean. 
    Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 
    Connect with us:


    Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
    Find us on socials:
    Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom  LinkedIn: https://www.linkedin.com/company/p

    • 12 min

Customer Reviews

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This is a good podcast for podcasters. Many podcasters operate solo, but you can benefit so much from having more of a community. This is a good way to keep abreast of what other podcasters are doing so you can keep up with podcasting best practices.

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