16 episodes

Welcome to Political Trade Secrets, where we reveal how elections are won. Each week, we take an inside look at campaigns and politics... We pull back the curtain, look under the hood, and investigate all aspects of successful campaigns and politicians, regardless of political party. Please leave a review and let us know what you think and what topics you'd like to hear more about.

Political Trade Secrets: Winning Campaigns | Elections | Politics Political Trade Secrets with Dustin Olson

    • Government

Welcome to Political Trade Secrets, where we reveal how elections are won. Each week, we take an inside look at campaigns and politics... We pull back the curtain, look under the hood, and investigate all aspects of successful campaigns and politicians, regardless of political party. Please leave a review and let us know what you think and what topics you'd like to hear more about.

    Bill Greener P1, Effective Messaging & the Evolution of Political Communication

    Bill Greener P1, Effective Messaging & the Evolution of Political Communication

    In Part 1 with Bill Greener, veteran political communicator and senior partner of Greener and Hook, we discuss Bill’s extensive experience from the Ford White House, Deputy Chief of Staff for political operations and communications at the Republican National Committee during the Reagan years and then CEO of the '96 National Convention.

    Following this interview, Bill became Program Director of the 2016 Republican National Convention and then Executive Producer of the 58th Presidential Inauguration.

    • 35 min
    Creating the Money Shot P2: Doug Lane on Staging Presidential Events

    Creating the Money Shot P2: Doug Lane on Staging Presidential Events

    In this episode, we continue our conversation with Doug Lane, founder of Fastlane Productions. Doug has spent more than 30 years planning and administering presidential caliber events for political campaigns and the private sector. 

    In Part 2, Doug shares more of his fascinating perspectives gained by working on behalf of presidents, presidential campaigns and VIP sports and entertainment figures.
     
    If you have ever seen a huge rally in person or even on TV, you'll be fascinated when Doug Lane pulls back the curtain to reveal how these often historic and always last minute events happen... and what makes them successful.

    For more info and links, check out the Show Notes on www.PoliticalTradeSecrets.com
     
    Political Trade Secrets is brought to you by Olson Strategies & Advertising Inc. With offices in the Midwest and Rocky Mountain West, OSA is a full-service public affairs firm offering advocacy, fundraising, and campaign advertising services. With decades of experience across the country and at all levels of politics, the team at OSA is dedicated to helping candidates, non-profits, corporations, and associations make a positive impact. Learn more about Dustin Olson, OSA founder and host of Political Trade Secrets, in this Colorado Statesman article.
     

    • 37 min
    Creating the Money Shot P1: Doug Lane on Staging Presidential Events

    Creating the Money Shot P1: Doug Lane on Staging Presidential Events

    In this episode, we speak with Doug Lane, founder of Fastlane Productions. Doug shares his story of taking his business from DJing parties to staging official White House events and presidential campaign rallies. 

    In Part 1, Doug tells us how he developed an uncommon skill set to create what he calls "The Money Shot," along the way we learn what the SEA of Life is, lessons from military planning and the importance of redundancy.
     
    If you have ever seen a huge rally in person or even on TV, you'll be fascinated when Doug Lane pulls back the curtain to reveal how these often historic and always last minute events happen... and what makes them successful.

    For more info and links, check out the Show Notes on www.PoliticalTradeSecrets.com
     
    Political Trade Secrets is brought to you by Olson Strategies & Advertising Inc. With offices in the Midwest and Rocky Mountain West, OSA is a full-service public affairs firm offering advocacy, fundraising, and campaign advertising services. With decades of experience across the country and at all levels of politics, the team at OSA is dedicated to helping candidates, non-profits, corporations, and associations make a positive impact. Learn more about Dustin Olson, OSA founder and host of Political Trade Secrets, in this Colorado Statesman article.

    • 41 min
    Wayne Laugesen P2: How to Ace a Newspaper Endorsement Interview

    Wayne Laugesen P2: How to Ace a Newspaper Endorsement Interview

    In this episode, we speak with Wayne Laugesen, Editor of the Editorial Pages at the Colorado Springs Gazette. In this series, Wayne pulls back the curtain and reveals the inner workings of Newspapers and Editorial pages.

    In Part 2, Wayne gives candidates and causes unprecedented insight into how Editorial Board Interview process. He lays out just how the Ed Board prepares for the interview and how the interviewee should prepare. Wayne provides invaluable advice on how to conduct yourself during the interview. This truly is a one-of-a-kind resource for "How to Ace Your Newspaper Endorsement Interview"

    For more info and links, check out the Show Notes on
    www.PoliticalTradeSecrets.com
     
    Political Trade Secrets is brought to you by Olson Strategies & Advertising Inc. With offices in the Midwest and Rocky Mountain West, OSA is a full-service public affairs firm offering advocacy, fundraising, and campaign advertising services. With decades of experience across the country and at all levels of politics, the team at OSA is dedicated to helping candidates, non-profits, corporations, and associations make a positive impact. Learn more about Dustin Olson, OSA founder and host of Political Trade Secrets, in this Colorado Statesman article.

    • 50 min
    Josh Kraushaar: A National Political Reporter on How Politicians Could Better Work w/ the Media

    Josh Kraushaar: A National Political Reporter on How Politicians Could Better Work w/ the Media

    In this episode, we speak with Josh Kraushaar, Political Editor at National Journal and co-author of the Almanac of American Politics.

    Josh provides us with a national political reporter's perspective on how campaigns and politicians could better handle the media and get their message out. We learn from Josh what it takes to be a successful journalist and the lessons he learned from his mentors. We also cover some of the key issues facing politics in America today leading up to the 2016 Presidential Election.
    For more info and links, check out the Show Notes on www.PoliticalTradeSecrets.com
     
    Political Trade Secrets is brought to you by Olson Strategies & Advertising Inc. With offices in the Midwest and Rocky Mountain West, OSA is a full-service public affairs firm offering advocacy, fundraising, and campaign advertising services. With decades of experience across the country and at all levels of politics, the team at OSA is dedicated to helping candidates, non-profits, corporations, and associations make a positive impact. Learn more about Dustin Olson, OSA founder and host of Political Trade Secrets, in this Colorado Statesman article.

    • 54 min
    Wayne Laugesen P1: Inside Look at Newspaper Editorial Pages

    Wayne Laugesen P1: Inside Look at Newspaper Editorial Pages

    In this episode, we speak with Wayne Laugesen, Editor of the Editorial Pages at the Colorado Springs Gazette. In this series, Wayne pulls back the curtain and reveals the inner workings of Newspapers and Editorial pages.
    In Part 1, Wayne explains how editorial pages work and their day to day operations. We discuss how newspapers have stayed relevant in the new media age. We also learn lessons from Wayne's long career as a journalist, including his role in developing "Commando Journalism"
    For more info and links, check out the Show Notes on
     
    www.PoliticalTradeSecrets.com  
    Political Trade Secrets is brought to you by Olson Strategies & Advertising Inc. With offices in the Midwest and Rocky Mountain West, OSA is a full-service public affairs firm offering advocacy, fundraising, and campaign advertising services. With decades of experience across the country and at all levels of politics, the team at OSA is dedicated to helping candidates, non-profits, corporations, and associations make a positive impact. Learn more about Dustin Olson, OSA founder and host of Political Trade Secrets, in this Colorado Statesman article.

     
     
     

    • 53 min

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