POP #18: Search Engine Marketing for Photographers | Guest: Deirdre Andrews of Define Marketing The Photo Opp Podcast: Finding Opportunity in Photography

Forget Facebook ads – search engine marketing is where it’s at! Today we’re chatting with Deirdre Andrews, owner of Define Marketing. We’re diving deep on SEM, covering:


The basics of search engine marketing
Long tail keywords, negative keywords
Copywriting for your Google Ads
Remarketing campaigns
So much more!

If you are a new listener to Photo Opp, I’d love to hear from you. DM me @meganbreukelman with any questions or ideas, and join the Facebook Group for meaningful discourse within the community.

Handy Dandy Resources:


Google Ads Masterclass
Define Marketing
Define Marketing Blog
Free Google Ads Cheat Sheet
Search Engine Superstars
@definemarketingblog

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