18 episodes
Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts Steve Humphrey
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- Courses
Principles of Marketing; and Essentials of Marketing podcasts have been recorded by Stephen Humphrey . These podcasts accompany the textbooks Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt, which are published by Pearson Education.
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The Decision Making Process
This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions.
(Brassington and Pettitt, Principles of Marketing 4/e: pp.102-12)
(Brassington and Pettitt, Essentials of Marketing 2/e: pp.69-76) -
Types of Problem Solving
This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions.
(Brassington and Pettitt, Principles of Marketing 4/e: pp.112-5)
(Brassington and Pettitt, Essentials of Marketing 2/e: pp.76-8) -
Influences on Decisions - Psychological
This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions.
(Brassington and Pettitt, Principles of Marketing 4/e: pp.117-25)
(Brassington and Pettitt, Essentials of Marketing 2/e: pp.79-86) -
Influences on Decisions - Groups
This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions.
(Brassington and Pettitt, Principles of Marketing 4/e: pp.125-31)
(Brassington and Pettitt, Essentials of Marketing 2/e: pp.86-9) -
Reference Groups
This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions.
(Brassington and Pettitt, Principles of Marketing 4/e: pp.131-3)
(Brassington and Pettitt, Essentials of Marketing 2/e: pp.89-90) -
Family Groups and Conclusion
This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions.
(Brassington and Pettitt, Principles of Marketing 4/e: pp.133-7)
(Brassington and Pettitt, Essentials of Marketing 2/e: pp.90-4)
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