Product Rising

Women In Product
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Insights on building a successful career in Product directly from product and industry leaders. Expert, actionable perspectives on building, launching and growing products.

  1. 4D AGO

    Atlassian’s Japna Sethi: How Versatility Fuels Success

    The key to longevity in today’s ever-changing tech landscape? Yes, you’ve heard it before: maintaining a positive outlook and a growth mindset so you can remain as versatile as possible. Easier said than done? Perhaps. But this week’s guest, Japna Sethi, absolutely embodies this. Japna runs the Jira product group at Atlassian, and has turned her origins in physics and materials science into a career that spans hardware design, software development, growth product management, advising, angel investing, even real estate. Hear about her path and be inspired by her advice on networking, lifelong learning, and doubling down on your strengths. Japna encourages us to get to know our authentic selves better, and to engage in regular, healthy bouts of self-reflection.  00:00 Introduction  01:48 An unusual path to product management 06:08 The scientific method works for product, too 09:15 Always be learning 10:13 Double down on your strengths 12:45 Leverage network effects 13:38 How to think about angel investing 15:30 The “Get Sh*t Done” framework 21:00 Why we should be excited about AI 22:50 Save time to explore 24:45 Where to learn more about Japna 📚Resources: Atlassianhttps://www.atlassian.com/ “Get Shit Done” by Jeffrey GitomerAvailable on Amazon, Kindle, B&N, and bookstores nationwide Calendlyhttps://www.calendly.com/ Product Boardhttps://productboard.com/ Loopshttps://www.getloops.ai/ Otter.ai

    26 min

  2. OCT 21

    Growth Is a Verb: DigitalOcean’s VP of Growth Laura Schaffer

    We all want real advice on how to grow a career, right? Meet this week’s guest, Laura Schaffer, Vice President of Growth at DigitalOcean. Laura got her start in sales, and now leads a cross-functional team that includes Growth R&D and Marketing. Prior to DigitalOcean, she built Growth and Product teams at companies like Twilio, Amplitude, and Bandwidth, bringing a depth of experience in product-led growth and experimentation. In conversation with host Shannon Peavey, Laura offers her perspective on making your mark as a product manager, and talks about the power of spending time on validation and fast-fail experimentation.  00:00 Introduction and Sponsor Message 01:48 How a sales job lead to a growth career 06:50 North Star metrics for the win 09:03 How PLG work WITH, not INSTEAD of sales 10:00 Bringing sales “snacks” to yield a “buffet” 18:34 Validation doesn’t have to mean A/B testing 24:00 Experiment fast - and often 27:00 Big wins can come from small changes 30:00 How is product management changing? 33:00 Make time for AI 📚Resources: Reforgehttps://www.reforge.com/ DigitalOceanhttps://www.digitalocean.com/ Amplitudehttps://amplitude.com/ Bandwidthhttps://www.bandwidth.com/ Twilio https://www.twilio.com/en-us 🌟 Where to find Laura: On LinkedIn https://www.linkedin.com/in/lauraschaffer/ 🙋🏻‍♀️Where to find Women in Product: On LinkedIn https://www.linkedin.com/company/women-in-product/posts/  Website https://womenpm.org/ Join the Community https://womenpm.org/wip-community/

    39 min

  3. OCT 14

    Pendo SVP Nichole Mace: Growth Is a Team Sport

    In this episode, Pendo’s senior vice president of product and u/x Nichole Mace talks with host Shannon Peavey about the growth mindset that infiltrates her company’s culture. She illuminates the differences between core product work and product growth work and shares her tips on ways companies can cultivate a collaborative environment, where the spirit of experimentation becomes contagious. Chapters: 4:05 Why growth needs to be prioritized 6:19  Organizing your mind for pursuing multiple goals 7:50 Cultivating team spirit 9:30 Knowing when the time is right for a growth push 10:50 Why experimentation can be contagious 13:40 Nichole’s path into growth 15:45 Skills for great growth leaders 18:50 How pivots happen: the ZipCar example 21:00 Growth loops are golden 23:00 Nichole’s 6 Core Product Growth Principles  31:00 What’s AI’s impact? 32:15 Life in balance Where to find Nichole: LinkedIn: https://www.linkedin.com/in/nichole-mace-44bb65/ Nichole Mace’s PLG website https://www.nicholemace.com/ Resources: Pendo https://www.pendo.io/ Constant Contact https://www.constantcontact.com/ LastPass https://www.lastpass.com/ BevSpot https://bevspot.com/ ZipCar https://www.zipcar.com/

    36 min

  4. OCT 7

    Sandhya Ganesh Talks Product Growth at Tinder: Don’t Be Afraid to Fail

    In this episode, product growth leader Sandhya Ganesh talks with host Shannon Peavey about the way Tinder builds product-led growth into its culture and its business strategy. She defines common acronyms for measuring success and shares details of her unique path from engineer to product manager. Sandhya offers advice on developing the right mindset to cultivate explosive success. Chapters: 1:08: Sandy defines “growth product” and “product-led growth” 5:22  Acronym soup 10:08 Stickiness metrics 11:02 The marketing-product growth partnership 14:14 Sandy’s journey from engineer to growth product manager 19:06 Critical skills and mindset for product growth 21:54 How approaches differ in B2B vs. B2C 26:00 Strengthening relationships with your teammates 28:33 How Tinder tested rewards programs 30:45 The importance of secondary and counter-metrics 33:00 Why to hypothesize when experimenting 34:15 Why failure needs to be part of the culture Where to find Sandhya: LinkedIn: https://www.linkedin.com/in/sandhya-ganesh/ Resources: Deloitte Consulting https://www.deloitte.com/ Tinder https://tinder.com/ Lending Club https://www.lendingclub.com/

    39 min

  5. SEP 30

    Virtual Elena Verna: Getting Real with Product Growth in WIP’s First-Ever AI Agent Interview

    In this episode, host Shannon Peavey welcomes the one and only Elena Verna. But wait, it’s not the illustrious, highly sought-after growth expert herself, but her AI agent, powered by SuperMe. “She” shares deep knowledge from her expansive body of work in growth from Miro to Amplitude to Loveable and shares why company stage matters when thinking through a growth strategy. Chapters: 1:50: Elena defines PLG3:45  Skills for aspiring growth PMs 4:20  Choosing the right success metrics 5:58  Why company stage matters to growth strategy 7:10  How companies can get started with growth 8:12  Stories from SurveyMonkey, Miro and Amplitude 10:15 Hitting the ground running at Lovable 11:20 Refining the ICP13:00 Collaborating cross-team 14:00 Personal reflections Where to find Elena Verna: LinkedIn: https://www.linkedin.com/in/elenaverna/ Elena’s SuperMe AI Agent: https://www.superme.ai/elena Resources: Elena Verna’s Substack: https://www.elenaverna.com/ SuperMe https://www.superme.ai/ Lovable https://lovable.dev/ Miro https://miro.com/ SurveyMonkey https://www.surveymonkey.com/ Amplitude https://amplitude.com/ Sanity.io https://www.sanity.io/ MongoDB https://www.mongodb.com/

    17 min

  6. SEP 23

    Product-Led Growth to the Max: Adobe’s Deepti Pradeep

    Adobe’s Head of Product-Led Growth shares the joys, challenges and opportunities that come with managing growth efforts at an iconic company. She talks about the power of leveraging a unique customer community and being ready to embrace constant evolution. She lets us in on what she sees as the 3 most valuable skills for product growth managers - and her list may surprise you.Chapters:4:05 Adobe’s proprietary onboarding layer 5:40  Aligning with organizational goals 7:13 Wrangling data across a vast ecosystem 9:48 Critical partnerships: leadership and data science 12:10 How to apply correlation analysis 13:40 Identifying user habits that signal success 15:15 A broad set of funnels 21:30 Deepti’s path to PLG 24:15 Her number-one skill for growth product managers 26:44 AI helps us get to the “so what” faster 31:00 Thinking through the ways your customers want to consume AI 32:40 How product management itself is evolving Where to find Deepti: LinkedIn: https://www.linkedin.com/in/deeptipradeep/ Resources: Adobe https://www.adobe.com/ Box https://www.box.com/home Litmus https://litmus.io/ Deloitte https://www.deloitte.com/in/en.html AppCues https://www.appcues.com/

    33 min

  7. SEP 9

    Adding GenAI Without Losing the Plot - a conversation with Suba Vasudevan of Mozilla.org

    Everyone’s talking about GenAI. But adding it to your product isn’t just about chasing what’s new, it’s about making sure it actually makes sense for your users and your long-term strategy. In this episode, Carmen Palmer, CEO of Women In Product talks with Suba Vasudevan, COO, Mozilla.org and SVP, Mozilla Corp take a look at integrating GenAI into your product roadmap without letting hype override clarity or purpose. Whether you're facing internal pressure to “do something AI,” or you’re genuinely excited by its potential, this conversation will help you avoid common traps like over-scoping, misaligned use cases, or “GenAI theater”, and instead chart a path that’s grounded, scalable, and aligned with your mission. Suba will be a main stage speaker at the 2025 Women In Product Conference. 00:00 Introduction to Suba Vasudevan 02:08 Early Career Journey and Unique Path 04:07 Pivotal Career Moments and Personal Life 07:45 Dual Role at Mozilla and Strategic Vision 10:49 Incorporating Gen AI into Strategy and Operations 19:15 Thought Leadership and Organizational Transformation 21:44 Practical Advice for Product Leaders 26:44 Challenges and Pitfalls in AI Adoption 35:14 Rapid Fire Questions and Personal Insights 40:28 Conclusion and Final Thoughts 🌟 Where to find Suba: On LinkedIn https://www.linkedin.com/in/subavasudevan/ 💫 Where to find Carmen: On LinkedIn https://www.linkedin.com/in/carmengpalmer/ 🙋🏻‍♀️Where to find Women in Product: On LinkedIn https://www.linkedin.com/company/women-in-product/posts/  Website https://womenpm.org/ Join the Community https://womenpm.org/wip-community/

    42 min

  8. SEP 2

    Product Growth with Leah Tharin: Truth Bombs for a New Tech Landscape

    In this episode, well-known product growth advisor and strategist Leah Tharin talks with host Shannon Peavey about the importance of trust in growth team relationships. Leah defines product led growth, discusses metrics for measuring success, and shares her view on the impact of artificial intelligence on roles and career development. Chapters: 1:08: Leah defines “growth product” and “product-led growth” 5:22  Where growth teams generally fit into an organization 11:18 What is “product-led sales?” 16:42 The right metrics 20:28 Differences between growth approaches in B2B versus B2C companies 24:16 Growth loops for the win 28:31 Leah’s path into product growth 33:33 What everybody needs to know 35:39 Leah’s “controversial” view on AI 42:00 Where to learn more 44:00 Personal reflections Where to find Leah Tharin: Leah Tharin’s Substack https://www.leahtharin.com/ Podcast: ProducTea with Leah Spotify: https://open.spotify.com/show/383QGHr8zIk3K04l3ijk9q?si=de5b7a8f8c474c6b&nd=1&dlsi=4c4a8f84cad7478d Apple Podcasts: https://podcasts.apple.com/gb/podcast/productea-with-leah-growth-senior-leadership/id1679153573 Maven Course: https://maven.com/leah-tharin/productledgrowth LinkedIn: https://www.linkedin.com/in/leahtharin/?originalSubdomain=ch Resources: Elena Verna’s Substack: https://www.elenaverna.com/ Ben Williams’ PLGeek website:https://www.plgeek.com/ Leah’s favorite conditioner:https://functionofbeauty.com/ SmallPDF https://smallpdf.com/ Jua Jua.ai Notion Capital https://www.notion.vc/

    47 min
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Insights on building a successful career in Product directly from product and industry leaders. Expert, actionable perspectives on building, launching and growing products.

Information

  • Creator
    Women In Product
  • Years Active
    2021 - 2025
  • Episodes
    100
  • Rating
    Explicit
  • Copyright
    © Women In Product
  • Show Website
    Product Rising

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