44 episodes

At Roadmunk, we build a product management platform for product people (beautiful + collaborative roadmapping software); and as part of the product management community, we’ve seen how open product people are to helping their peers. They share their own experiences of working in product, both the good and the bad, in very honest ways. We decided to take the candid conversations that are happening in product communities on Reddit and Slack and Medium – and turn them into an interview podcast. We have really cool interviews coming up with product managers, designers, marketers and the odd engineer, too.

Product to Product Roadmunk

    • Technology
    • 5.0 • 27 Ratings

At Roadmunk, we build a product management platform for product people (beautiful + collaborative roadmapping software); and as part of the product management community, we’ve seen how open product people are to helping their peers. They share their own experiences of working in product, both the good and the bad, in very honest ways. We decided to take the candid conversations that are happening in product communities on Reddit and Slack and Medium – and turn them into an interview podcast. We have really cool interviews coming up with product managers, designers, marketers and the odd engineer, too.

    Early adopters and laggards give the most useful user feedback - Abhi Bhatt @ Amazon Alexa

    Early adopters and laggards give the most useful user feedback - Abhi Bhatt @ Amazon Alexa

    (Disclaimer: These episodes were recorded prior to the coronavirus outbreak as well as the Black Lives Matter marches.)

    For Abhi Bhatt,  Head of Product at Alexa Identity, who’s worked on innovative and category shaping products (like the first generation Motorola Razr phone and North’s AR smart glasses), early adopters and laggard customers give the most insightful feedback. 

    He says product teams need to work backwards when building something that hasn’t been done before. You’ll need to figure out the segmentation and what the customer base will look like. Also, find out what these customers care about. Based on the psychographics and demographics, choose a segment that has the most resonance. Ultimately, product teams should be spending a lot of time with their customers, to the point that they become your “partner” in development.

    When it comes to customer feedback, Abhi says quantitative data is like looking in the rear-view mirror. It’s already happened! It reflects on how people are behaving in the sandbox you’ve created. On the other hand, qualitative data points to understanding why they are behaving this way and the motivations behind it. This set of data also pressure tests if you’ve built the right thing for customers. Both lenses need to be applied to your product, whether it’s early and innovative or a mature product.

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    • 31 min
    Customer feedback is constant and helps grow user empathy–Sarah Pyo @ Shopify

    Customer feedback is constant and helps grow user empathy–Sarah Pyo @ Shopify

    (Disclaimer: These episodes were recorded prior to the coronavirus outbreak as well as the Black Lives Matter marches.) 

    Shopify Product Lead Sarah Pyo says it’s crucial for PMs to be close to user feedback; by joining customer calls, reviewing feedback channels and blocking out time with the customer success team. These sessions, called “bridge the gap” meetings at Shopify, remind PMs that empathy is the core of user-centric products. It’s easy to lose sight of this as you’re working with various stakeholders on day-to-day tasks, Sarah cautions.

    Sarah also says that, for product people, the user is your BOSS. Creating an experience that resonates with them should be prioritized. If you build it, they will come. Likewise, if you build a product users love, you will reap the benefits for your company, she adds.

    Sarah advises that, in order to ensure your metrics give you real feedback instead of setting up vanity metrics you can gamify, PMs need to have requirements in place while chasing a product company’s ultimate North Star.




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    • 29 min
    Ditch the MVP, embrace the MLP and listen to your users - Veronica Hudson @ Twilio

    Ditch the MVP, embrace the MLP and listen to your users - Veronica Hudson @ Twilio

    (Disclaimer: These episodes were recorded prior to the coronavirus outbreak as well as the Black Lives Matter marches.) 

    Ditch the MVP, embrace the MLP and listen to your users, says Veronica Hudson, senior PM at Twilio at the time of the interview (She’s now at ActiveCampaign in the senior PM role.). A product can be viable, but are customers going to use it? She says PMs should figure out what the problem you’re solving is and pinpoint who you can solve it most widely for. The goal of an MLP is to be able to release an open beta and not feel like there needs to be a gatekeeper of who can use it, Veronica adds.  

    Also in this episode, listen to how Veronica, who originally worked in NYC’s book publishing industry, finds the evolution of female pop stars like Jennifer Lopez and Robyn to be inspirational.

    For Veronica, quantitative and qualitative feedback work hand in hand. She suggests PMs spend time with support teams to learn what hacks they’re teaching users and you’ll find underlying customer problems that the data can’t tell you.

    See omnystudio.com/listener for privacy information.

    • 32 min
    Focusing on the wrong customer segment? Fire them - Asheesh Birla @ Ripple

    Focusing on the wrong customer segment? Fire them - Asheesh Birla @ Ripple

    (Disclaimer: These episodes were recorded prior to the coronavirus outbreak.) 

    Fire the customer if you need, says Asheesh Birla, Ripple’s SVP of Product, when talking about the importance of customer segmentation. Asheesh says if your company is going after the wrong customer and fixated on why they’re unhappy, it’s time to re-evaluate if they’re a fit for your product. Instead, the winning Venn diagram in his opinion is this: a customer segment whose pain points your product can easily solve.

    Also in this episode, find out how early in Asheesh’s career he volunteered to carry luggage on a work trip for Thomson Reuter’s COO (who was 20 levels higher than him on the org chart at that time!) and how he was able to gain a mentor through that.

    For Asheesh, product teams who are too tactical in their daily triage miss the forest for the trees. He says you need to understand whether the landscape is changing in a macro way or if a new competitor is coming in. Your product org may be making incremental changes, but startups need to make massive changes to be successful, he adds.

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    • 32 min
    10X better (than competition) or bust - Jeetu Patel @ Box

    10X better (than competition) or bust - Jeetu Patel @ Box

    (Disclaimer: These episodes were recorded prior to the coronavirus outbreak.) 

    Build a product that’s 10X better than your competition, said Jeetu Patel, Box’s Chief Product and Chief Strategy Officer, in the new episode of Roadmunk’s Product to Product podcast. Jeetu says in order to do this, a product company shouldn’t obsess about the competition, but should focus on their customers. He adds that if you’re just replicating another product, a user won’t see the value in switching their behaviour since it doesn’t solve their problems any differently.

    Also in this episode, find out how Jeetu went from making $4.25 an hour as a waiter to investing in his first company at age 22 with a $250,000 loan in hand and then moving onto being a senior technology executive whose company has 70M users and 100,000 customers. 

    Jeetu also cautions teams to avoid the shiny object syndrome where they’re chasing the thrill of new features. There’s a balance, but make sure your core product is given the love it needs too, he warned. 

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    • 34 min
    Your mission justifies why ideas are prioritized - Christine Yoon @ Hubspot

    Your mission justifies why ideas are prioritized - Christine Yoon @ Hubspot

    (Disclaimer: These episodes were recorded prior to the coronavirus outbreak.)

    We’re back with another episode of Product to Product, a podcast brought to you by Roadmunk.

    In this episode, Christine Yoon, a Product Manager within Hubspot’s Business Enablement team, says having a solid mission is critical to justifying why an idea is prioritized. This mission is what makes it easier to say no to requests that don’t fall directly inline with the goal.

    As a PM, Christine likes to start by using customer journey maps to understand the daily friction points that a user will face. With this understanding, she believes it helps product teams gain empathy when making decisions. Her process with feedback and idea management is to analyze the feedback using a product prioritization matrix and then using an additional filter of weighted scorecards to validate the importance with stakeholders. 

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    • 27 min

Customer Reviews

5.0 out of 5
27 Ratings

27 Ratings

Cam Lillico ,

Wide range of PM topics

Awesome podcast to get real PMs covering relevant issues!

Billybob182898 ,

Great for product enthusiasts!

Great for product enthusiasts!

M!K!M ,

Always insighful and a great way to inspire your day.

Great podcast! Perfect length to listen to in the morning - it gives you a solid chunk of knowledge and helps you feel inspired for the day. Great speakers. I'm excited for the next series.

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