45 episodes

The Programmatic Digest, hosted by Helene Parker, is a 35-45 minutes weekly podcast rounding up fresh, top programmatic and digital headlines from our preferred digital media sources. It is also going to feature educational interviews with experts in the industry, like yourself.

Programmatic Digest's podcast Helene Parker

    • Business

The Programmatic Digest, hosted by Helene Parker, is a 35-45 minutes weekly podcast rounding up fresh, top programmatic and digital headlines from our preferred digital media sources. It is also going to feature educational interviews with experts in the industry, like yourself.

    45. Importance of Continuous Agency Education

    45. Importance of Continuous Agency Education

    We had a LinkedIn Live Series a couple weeks ago where we live streamed the podcast interview on the Host’s LinkedIn profile.
     
    In this week’s LinkedIn Live Series we went over the importance of continuous education in our industry. Very often in our industry, we don't prioritize training as much as we should.So we took the time to give different options of how agencies can combat this lack of education. We dive deep into programs we offer here at Helene Parker Consulting LLC, such as our Agency VIP days. Agency VIP days are where we will spend the entire day covering Fundamentals to Best Practices that align with agency business goals. 
     
    Feel free to check the visual on YouTube as it is available now!
     
    Connect with:
    Shoshana Wodinsky: LinkedIn
    Sanarr McLaughlin: LinkedIn | Website
     
    OUR VIP DAY TEAM:
    Javonne Steward: LinkedIn | Website
    Ebony Smith: LinkedIn 
    Mike Hauptman: LinkedIn | Website
    Programmatic Digest Podcast: Shownote | Website | YouTube | LinkedIn 
    Helene Parker: Website | LinkedIn | Twitter | Instagram

    • 18 min
    44. Solimar and More With Tyler Bryant

    44. Solimar and More With Tyler Bryant

    We had a LinkedIn series a couple of weeks ago where we live-streamed the podcast interview on the Host’s LinkedIn profile, the podcast's YouTube, and Facebook Live. Feel free to check the visual on YouTube as it is available now! 
    We welcomed Tyler Bryant, Programmatic Manager at GroupeConnect – a Publicis Groupe Solution. We discuss the latest announcement from the Trade Desk, Solimar. Their new platform completely reimagines the media buying experience, putting your business objectives front and center, unleashing the full power of your first-party data, and giving you access to a powerful marketplace of measurement partners, quoting directly from their release announcement conference. 
     
    This week, we are referencing:
    https://www.adexchanger.com/online-advertising/the-trade-desk-launches-solimar-its-pitch-for-the-open-internet-vs-the-walled-gardens/  https://solimar.thetradedesk.com/  https://youtu.be/H1ROPdmsjrE   
    Connect with:
    Tyler Bryant: LinkedIN 
    Programmatic Digest Podcast: Shownote | Website | YouTube | LinkedIn 
    Helene Parker: Website | LinkedIn | Twitter | Instagram

    • 34 min
    43. MiQ’s Amanda Abrarpour and Joseph Krafty Discuss U.S. Hispanic Consumers, DOOH, and More

    43. MiQ’s Amanda Abrarpour and Joseph Krafty Discuss U.S. Hispanic Consumers, DOOH, and More

    We welcome Amanda Abrarpour and Joseph Krafty of MiQ to the Sensei’s Corner. MiQ is a programmatic media partner for marketers and agencies. Their better-connected approach to programmatic advertising means they can connect data, discover insights and activate them in high-performance campaigns to deliver real business outcomes for their clients in an increasingly divided world. In this episode, we are discussing DOOH, deterministic vs. probabilistic data, and how to be culturally relevant to Hispanic consumers.
     
    This week, we are referencing:
    Hispanic Consumers Are Recovery Optimists; Black Consumers Are Cautious Optimists Culturati's POV on Hispanic Media Usage  
    Connect with:
    Amanda Abrarpour: Facebook | LinkedIn | Instagram
    Joseph Krafty: LinkedIn
    MiQ: Company Website
    Programmatic Digest Podcast: Contact | Shownote | Website
    Helene Parker: Website | LinkedIn | Twitter | Instagram
     

    • 29 min
    42. Identity Link Solution Case Study With Reny Morel from Digitas North America

    42. Identity Link Solution Case Study With Reny Morel from Digitas North America

    We are republishing this episode because it was just so good! 
    Reny and I are discussing the latest tests and upcoming updates. I am calling it a live case study, as Reny shares her findings and future goals from testing strategies with and without third-party data. 
    This week, we are highlighting:
    The difference between cookies and identities How new tests are looking to implement better options for users to consent Using healthy CRM data for easier tracking Connect with:
    Reny Morel
    Programmatic Digest Podcast: Contact | Shownote | Website
    Helene Parker: Website | LinkedIn | Twitter | Instagram

    • 32 min
    41. John Lee Shares The Latest About Microsoft Advertising

    41. John Lee Shares The Latest About Microsoft Advertising

    We welcome John Lee, Head of Evangelism at Microsoft Advertising to the Sensei’s Corner. He is a digital advertising professional with extensive experience in search engine marketing, display advertising, and social media advertising. In addition, he is a writer, speaker, trainer, content creator, and genuine fanatic for all things digital (marketing and tech). In this episode, we are discussing Microsoft Audience Network, holistic measurement, cookie deprecation, and the CDJ (Customer Decision Journey).
     
    Connect with:
    John: Twitter| LinkedIn | Company Website | Professional Blog
    Programmatic Digest Podcast: Contact | Shownote | Website
    Helene Parker: Website | LinkedIn | Twitter | Instagram

    • 34 min
    40. Manuela Cortes Discusses CTV, the Latin American Market, and More

    40. Manuela Cortes Discusses CTV, the Latin American Market, and More

    We welcome Manuela Cortes, Programmatic Media Strategy Guru. Manuela oversees media buying strategy and execution across different channels for performance campaigns (CPA,CPL and CPI).
    Additionally, she has experience in media buying on programmatic, social media, search, and native platforms, generating revenue for clients on specific KPIs, and has worked with sales team to execute pitch proposals on digital strategy for direct clients.
    In the sensei's corner this week, we are discussing the status and trends of the Latin American market, Latam streaming consumers, CTV, and more.
    This week, we are referencing:
    Why Latin America Is So Big on the Ad-Supported Streaming Market's Radar CTV in LATAM: Widespread CTV Adoption and High Ad Receptivity Shows Opportunities for Marketers  
    Connect with:
    Manuela Cortes: LinkedIn
    Programmatic Digest Podcast: Contact | Shownote | Website
    Helene Parker: Website | LinkedIn | Twitter | Instagram

    • 37 min

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