Radio On Main Street featuring Stanley Black & Decker’s Tabata Gomez Radio on Main Street

Stanley Black & Decker’s presentation at the ANA Masters of Marketing conference focused on the Craftsman brand and just following it, Tammy Greenberg had the opportunity to chat with Tabata Gomez, chief marketing officer for Stanley Black & Decker, alongside the brand’s agency partner, Jessica Henrichs, president of Collie McVoy. Helping to empower consumers is core to the Craftsman brand’s mission and a deep understanding of the consumer gained through data provided the brand the comfort to push the boundaries. It takes bravery to create something so big that it becomes part of culture in a short period of time, and the Stanley Black & Decker Craftsman brand did just that. Take a listen to some of the songs that have come out of the Craftsman campaign at the end of this episode and listen for it across radio’s platforms soon!