Raw and Real Entrepreneurship (RARE) is the number one podcast for people who want no-nonsense advice on the skills, tactics, and mindset required to build a solid business regardless of what stage they are in. Your host, Susan Sly, is a dynamic serial entrepreneur who currently occupies the 2% of tech companies that have at least one female founder. Susan’s high-profile guests have included Bulletproof founder, Dave Asprey, Forbes Top 30 Under 30 Wellory Founder, Emily Hochman, Netjets and Zico founder, Jesse Itzler, and many more. RARE also features new founders of all ages and stages. Hit the ‘subscribe button’ and make sure you never miss an episode.
Interview with Estelle Giraud: How a PhD Scientist Experienced a Gap in her own Healthcare and Co-Founded a Company Around the Solution
Estelle is a PhD scientist who has worked at the front line of emerging technologies in healthcare and genetics. She has always been passionate about improving human health and health data systems. It was while navigating her own pregnancy that she experienced frustrating gaps in her prenatal care as she was treated by different physicians.
She spoke with dozens of women, and discovered that her experience was not unique. It was from this she saw a massive opportunity to build a better healthcare system from the ground up that created a better consumer experience.
She co-founded Trellis Health, an all-in-one platform that leverages technology while restoring the sacred relationship between the physician and patient. Estelle believes people don’t neatly fit in single boxes, and some of the most interesting insights about people and the world come from the unplanned intersections. She brings authenticity and openness to tough conversations about the hard problems we face, and thrives in finding new understanding through conversation.
Estelle Giraud is a PhD scientist (population genetics) turned commercial operator and leader in biotech and frontier medicine Illumina, and is now the co-founder of Trellis Health, an all in one platform that takes frustration and anxiety out of coordinating and curating pre and postnatal health.
Website and social media links
Interview with Blake York - Doubling Your Company Revenue and Scaling Your Business Even During Challenging Times
Join Susan as she interviews Blake York, the founder of Equilyst - a state-of-the-art healthcare company that uses technology to treat the root cause of a dysfunction rather than just diagnose a disease.
Even though he started his business in 2020 during the pandemic, he has doubled this revenue this year over last year. Blake shares that historically companies can experience massive growth during difficult times by keeping their heads down and staying focused on their goals. He credits his success by not paying attention to unnecessary distractions and keeping his mindset positive. Where your focus goes, your energy flows.
Blake’s success is rooted in truly seeing a piece of himself in each and every patient and having a deep connection to the outcome they desire to achieve. He treats every patient like they are his only patient, which has helped his business grow by word of mouth.
Blake is a licensed Board-Certified Health Practitioner in the field of anti-aging, functional, and regenerative medicine. You can learn more about his company at equilystmed.com.
With a Master's Degree in Nursing and a graduate of the University of Texas at Arlington’s Family Nurse Practitioner Program, our Founder, Blake York, has been a leader in the innovation and transformation of modern health in America.
Although Blake grew up in a health and wellness-centered home, with parents who owned several fitness centers and a physical therapy practice, it was only after 11 years of his own progressive nursing career that Blake found his true passion and purpose in this industry when he began coaching and mentoring others in weight loss and fitness in 2011.
“I realized the joy and gratification I gained from helping others succeed in their own health journey and making changes in life before they had to.” – Blake York
Blake’s desire to help others become empowered in controlling their own health and wellness through diet, exercise, and supplementation is what ultimately led to his discovery of Functional and Integrative Medicine. Thus, Blake followed his passion and became a licensed Board Certified Health Practitioner in the field of anti-aging, functional, and regenerative medicine–and that’s when Equilyst was born.
Blake’s success is rooted in truly seeing a piece of himself in each and every patient and having a deep connection to each and every outcome they desire to achieve.
Connect on Social:
Instagram @freex45 and @equilystmed
Interview with Inez Ribustello - From 9-11 Survivor’s Guilt to Rising Through Resilience and Becoming a Renowned Restaurateur
Join Susan as she interviews Inez Ribustello, the former Assistant Cellar Master at the World Trade Center restaurant “Windows on the World” during the time of the 9-11 terror attacks.
Fortunately for Inez, she happened to be on vacation in North Carolina when the towers came down. Her soon-to-be husband also worked in the World Trade Center, but happened to be off that day as well. While her life and her future husband’s life was spared, she lost friends, colleagues and her job that day. She also lost her innocence and rose-colored glass view of the world.
The tragedy was a catalyst that moved her into a new direction. She ultimately moved back to North Carolina where she and her ﬁancé opened “On the Square”, a restaurant, wine bar and retail store. The wine list at On the Square holds the prestigious Best of Award of Excellence from Wine Spectator.
Her next big venture was Tarboro Brewing Company, a microbrewery that started brewing in February of 2016. Almost a year later, she and her husband opened a satellite taproom serving tacos in the Rocky Mount Mills.
In September of 2021, Inez self-published her memoir Life After Windows. In 2009, Inez placed 2nd runner-up in the Best Sommelier in America competition held in New York City. She is a member of the Alumni Hall of Fame for the Institute of Culinary Education and a graduate of the Court of Master Sommelier’s Advanced Exam.
Connect with Inez
Interview with Sammy De La O – Tapping into Your Fearless Journey on Your Terms While Doing the Work that You Love
Sammy De La O is an Entrepreneur and Author of F.E.A.R.L.E.S.S., Creating and Finding the Career You Love, sharing the message of fearlessness, and helping people live the life they want as their potential unfolds.
She refined her skills working in the entertainment industry by directing television, films, and documentaries such as “Only Murders in The Building”, “Chicago P.D.”, and “The Last O.G.”. By working with a diverse group of people, she has learned how to build powerful relationships.
Sammy walks her talk in her quest to be fearless. In 2020 she left Hollywood and temporarily moved to Bali as the world was shutting down during the pandemic. She was alone and did not know anyone there but quickly adapted to the culture.
She is protective of her time and shares her morning and night rituals that keep her grounded. She has learned to calendar personal activities to ensure she allows time for herself.
After graduating in Communications Media & Theater, she travelled to Los Angeles and New York and fearlessly became a Directors Guild of America Member as an Assistant Director, working on Only Murders in The Building, Chicago P.D., The Last O.G., Marvelous Mrs. Maisel, Godfather of Harlem, Succession, Flight Attendant, and more. A native of Chicago from Mexican, Italian, and Polish descent, family is her pride and joy, and the fuel behind the FEARLESS Community she created and guides to fearlessly find their dream career through meaningful connections and life experiences. Currently, she is living the Fearless Nomadic Lifestyle, and is an Executive Producer, Director, Speaker, Coach and Certified Scuba Diver living the fearless life.
Social Media Links
Interview with Nicholas Borsotto – Innovation Never Stops No Matter What the Economy – The Best Ideas For Startups Are Happening Now
Innovation happens when people see a problem and are passionately committed to finding a solution that provides value. Join Susan as she talks with Nicholas Borsotto, the Manager for AI alliances at Lenovo, one of the biggest hardware manufacturers in the world. He is not a traditional corporate employee - Nicholas joined Lenovo to help innovators and startups to scale.
Nicholas believes necessity is the mother of invention – sometimes times of crisis is where the greatest ideas are born. Even during this challenging economy, If you can provide value to others, do it now instead of waiting for when things might go back to normal.
In this interview, Nicholas shares some of the obvious reasons startups fail. These mistakes will kill a startup faster than lack of funding. Some of these reasons include:
The makeup of your founding team can cripple businesses. Undue pressure on technology being the answer to all problems. The disconnect between the startup community and client community. Nicholas believes necessity is the mother of invention – sometimes times of crisis is where the greatest ideas are born. Even during this challenging economy, if you can provide value to others, do it now instead of waiting for when things might go back to normal.
Nicholas Borsotto is the WW Manager for AI Alliances at Lenovo, responsible for building their full-stack ecosystem of AI partners and ensuring their combined efforts translated into end-to-end AI deployments. Nicholas is a passionate Tech-onomist, always on the lookout for the trends spurring AI development and adoption. He is also the founder of Meetup Ai, one of Europe’s biggest networks for discussing practical AI, and a mentor for innovation organizations such as Applied Data incubator and Startup Bootcamp. Before joining Lenovo, he ran a boutique consulting company focused on ML Startups in Berlin, Germany.
Interview with Avery Sly – How to Use Social Media to Attract More Customers by Providing the Information They are Searching For
In today's business world, it's more important than ever to have a strong presence on social media. As customers become increasingly tech-savvy, they're turning to social media to learn about new products and services. For businesses, having an active social media presence is essential to driving sales and staying competitive.
Marketing and social media expert Avery Sly shares her wisdom on the art of using Social Media to market your business even in the ever-changing economy. Avery also shares the importance of blogging in creating searchable content to attract people to your products, service or offer. Not only does this increase brand awareness, but it also shows your audience that you're listening and caring about their needs.
You can learn more about Avery at Agency8.com.
Avery Sly is a social media mogul - with over 100 million views on her Instagram Reels and over 400,000 followers on Tik Tok, she knows her stuff when it comes to the social media world. She started coaching small business owners in 2018 and has since helped many achieve success on social media. Avery graduated Magna c*m Laude from the WP Carey School of Business at Arizona State University in 2020. Since then, she has worked as the marketing manager and director of brand development at Agency 8. In her role, she works alongside clients to help them turn their marketing goals into reality. Avery is also an avid writer and is currently studying at MIT for Artificial Intelligence and its Implications for Business Strategy. In her free time, Avery enjoys spending time with her cat Theo. Avery is an automotive enthusiast and an avid foodie who is always on the hunt for new recipes!
Susan always brings fresh and current content. Susan gives valuable information that can be easily applied. Great topics and good variety of guests.
Packed with learning!
I walk away with such valuable insights with every episode I’ve listened to. I highly recommend this podcast for entrepreneurs!
Fast-paced, Clear and Focused
Susan knows her stuff on all levels. I love that she brings her varied and eclectic experience into each episode. Her teaching is good for beginners to advanced. There’s something for everyone in just about every episode, depending on your business and where you are at the moment.
Her energy bursts through. She’s engaging, engaged and, when needed, offers tough love.
Thank you, Susan. This is one of my “must listen” podcasts.