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6 min
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Read your Customer's Minds with A/B Testing Product Marketing Playbook
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- Marketing
A/B testing (also known as split testing) is a process of showing two variants of the same web page to different segments of website visitors at the same time and comparing which variant drives more conversions.
A/B testing (also known as split testing) is a process of showing two variants of the same web page to different segments of website visitors at the same time and comparing which variant drives more conversions.
6 min