Learning is the best thing you can do for yourself. Whether it’s listening to a podcast while you’re cooking, taking an online course, or paying attention to a new trend, learning improves your skills and opens new possibilities. At refine+focus, we follow our curiosity. It’s how we discover topics that excite and inspire us. Join us as we learn with our new podcast series. Let’s get curious!
E17– Gen Z Women Talk Gen Z Marketing
As Gen Z gets older, we are learning more and more about why they choose to purchase. It isn't just about product quality anymore, but about brands' reputation and actions. By listening to the real-life stories and favorite brands of Gen Z women, we gain insights that statistics simply cannot provide. From thoughts on authenticity to campaigns that have had a lasting impact, we've found it's the intention of brands that matters most.
Listen as Purnima Thakre, Fallon Renehan, and Yenteen Hu share their favorite brands, hopes for the future of businesses, and advice to marketing to this group of passionate individuals.
E16– The Edge that Hobbies Brings
Hobbies don't have to be isolated from the rest of life. In fact, letting the skills and feelings that hobbies inspire can be an incredible advantage to the work you produce in your company. Engaging in meaningful activities helps to unlock our creative and curious side.
We've found that hobbies look different for everyone: why we choose the ones we do, how we approach them, what time of day we feel inspired. We've even invited a few friends to help us answer these questions. Listen as Purnima Thakre and Zach Braiker give insights into leveraging the power of hobbies.
E15– Marketing To Women
Research shows that 91% of women believe advertisers don’t understand them. A company that misses the mark on marketing to women has a large disadvantage given that women control 70-80% of consumer purchasing decisions.
So what does missing the mark look like? Pink it and shrink it, overgeneralizing, selective empowerment to name just a few. Women are waiting for brands to understand and speak to their complexity, their many roles, and their deepest desires. Personally, we think they've waited long enough!
Listen as Purnima Thakre and Zach Braiker dive into the dos and don'ts of marketing to this powerful segment.
E14– Innovation And Food
Innovation can extend to every area of life, it is not isolated in an office. The nuances of techniques, spices, ratios, even the design of the kitchen can be a way to unlock the nuances of ideation. Even the courage to attempt a recipe can translate to overcoming the fear of innovation.
The diversity of cuisine can teach us the many ways a company can collaborate. It’s at the point of fusion, where different traditions, practices, and ideas intersect, that unexpected value can be found.
Listen as Purnima Thakre and Zach Braiker create a powerful analogy between innovation and food. The insights in this episode are simply delicious, and we promise you will leave feeling full.
E13– From Plan To Action
You’ve done the research, planned the plan, and developed a strategy. You've followed Zach and Purnima's guidance for 13 episodes. You’re ready to move into the action phase.
Inevitably you're thinking, "What if something goes wrong? What if we have to change the plan? What if the plan fails?"
Understand the process of plan to action with masters of plan success and plan failure, Zack Braiker and Purnima Thakre. With 16 years of creating strategic plans for a variety of companies, they won't let you down.
E12– Ask Better Questions
Not all questions are created equal. While no question is a bad one, some are those that clarify while some are the keys to unlocking a new business opportunity. Marketers know that the framing of the question can largely impact the response, so how exactly do you create the question that gives you an authentic answer? What does an authentic answer entail? These are great questions, and we are so glad you asked.
Experts in market research and distilling the truth, Zach Braiker and Purnima Thakre are here to provide the answers you need.