Resilient Retail Shopify

🥳 SEASON FINALE! Today is our final, regular programming for Season 2 of Resilient Retail. Today, our host Kristen LaFrance is walkig us through the three pillars of community-led retail, aka- the next era of successful commerce. Tune in to hear her thoughts, emotions, and heartfelt response to this season. But don't worry- we'll be back with a wrap up episode soon. Cheers!

Today Steph Laposta is joined by Jeremy + Julie Brown of Province of Canada for the last episode of Real Life Retail, a weekly segment with honest, candid conversations with retailers. To finish the season off they talk about the creation of Province of Canada, the patience it takes to build a business, their thoughts on having a physical retail store versus online, and their dreams for the future of Province of Canada!

REI needs no introduction. They’ve been a juggernaut in the outdoor retail industry for decades, and most of us already know that their customer experience is absolutely unmatched. In this episode, Chief Experience Officer Curtis Kopf digs into the ways that REI builds community, adventure, and sustainability into every touchpoint. That means amazing experiences in their physical stores, online, and everywhere in-between.

This Friday, Kristen is joined with Kat Cole to cover the hottest industry news and trends of the week. Sadly we have reached the finale of Resilient News! To finish the season off we chat about leading through change, having empathy as a business owner, and staying on track with the mission.

So much of Resilient Retail this season has been about the importance of brand. But what happens when you take brand out of the equation? Well, you get Italic. They’re rethinking the basics of commerce by connecting top-tier manufacturers directly to customers at the lowest possible markup. It’s a more radical move than you might think. This episode is all about a fundamentally different approach to growth based on a simplified supply chain and a membership model.

Venus ET Fleur is a husband-and-wife-led luxury brand disrupting the flower industry - not least by offering roses that last a full year with minimal upkeep. That alone would set them apart. But they’ve also nailed an exciting, innovative approach to meeting their customer’s needs, no matter how they enter the funnel. Maintaining pitch-perfect operations is important for a brand like VEF. After all, they’re dealing with living, breathing products that need special care to arrive on customers’ doorsteps in tip-top shape. This episode is all about the ways that operations feed directly back into the customer experience.