Resourceful Designer: Strategies for running a graphic design business Mark Des Cotes

Welcome back to Resourceful Designer!
In today's episode, titled "10 Steps Toward Design Business Success," I have an incredible lineup of tips and strategies to share with you.
Whether you're just starting in the design industry or looking to take your established business to new heights, there are ten critical factors you need to consider. I will dive into each step.
These steps are crucial in ensuring the growth and success of your design business. So, grab your notebook and get ready to take your business to the next level!
Let's dive right in.



 

Welcome to episode 326 of Resourceful Designer. In this episode, I highlight the importance of informing your clients about your full range of services.
Drawing from my own experiences, I emphasize how clients may not be fully aware of everything you are capable of. By sharing my own revelations and successful strategies for informing clients, I shed light on opportunities for designers to expand their businesses and nurture existing client relationships.
Join me as I revisit the valuable insights from episode 2 and explore the impact of effectively communicating your capabilities to your clients.

Welcome back to another episode of Resourceful Designer!
In today's episode, I welcomes a special guest, Michael Bruny-Groth, the creator of Logo Package Express, Logo Package Portal, and the newest addition to the Logo Package family, Logo Package Swatch.
We dive into the details of Logo Package Swatch, a powerful tool that helps designers organize and display color palettes for their clients.
We discuss its features, customization options, and how it can prevent mistakes in copying and typing color codes.
We also explore the benefits of Logo Package Swatch, including its integration with Adobe Illustrator and the ability to find the closest Pantone color matches.
Additionally, we discuss Logo Package Express and Logo Package Portal, two other products that streamline the logo export process and provide easy access for clients. 
So, whether you're a designer looking for better color organization or a client needing an efficient logo package management system, this episode has something for you.
Don't forget to use the exclusive discount code "RESOURCEFULDESIGNER" for a 20% discount on any Logo Package product (excluding Portal subscription)!
Sit back, relax, and enjoy this episode of Resourceful Designer. Let's dive in!



 

Welcome to episode 324 of Resourceful Designer, titled "You Are An Expert." In today's episode, I share a personal story that taught him a valuable lesson about business. It may not be a story about design or web development, but it's one that you should hear. Join me as I recounts being stopped at a police roadblock and the unexpected expert status I discovered. Stay tuned to learn how knowing just a little more than someone else can make you an expert in their eyes. Let's dive in!



 

Welcome back to Resourceful Designer! In today's episode titled "The Most Important Question You Can Ask Your Design Client," I reveal a simple question that can transform your design projects. The question that toddlers ask incessantly can unlock new possibilities and strengthen client relationships. Join me as I explain how asking "why" can clarify client needs, guide project direction, and save you time and money. Stay tuned to discover the power of this fundamental question in the design process. Let's dive in!

In this episode of Resourceful Designer, I delve into the world of modern marketing and share my insights from the influential book, Selling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith.

Discover how the principles outlined in this book, originally written in 1997 but still applicable today, can revolutionize the way you run your graphic design business.

From the importance of showcasing your work and emphasizing value over features, to building trust and creating memorable experiences for your clients, I break down the key points in Beckwith's book and applies them specifically to the design industry. Tune in to this episode to gain valuable insights to help you succeed in your graphic design business.