40 episodes

Listen in as Design Expert Amanda Ross* and Copy & Messaging Expert Cate Butler Ross* talk tips, tactics & the secret sauce behind branding that gets you noticed. *No relation (possibly separated at birth. Perfect for entrepreneurs, small business owners, and nonprofit leaders.

RossSquared RossSquared

    • Marketing
    • 5.0 • 11 Ratings

Listen in as Design Expert Amanda Ross* and Copy & Messaging Expert Cate Butler Ross* talk tips, tactics & the secret sauce behind branding that gets you noticed. *No relation (possibly separated at birth. Perfect for entrepreneurs, small business owners, and nonprofit leaders.

    #40 How to stay focused (& beat shiny object syndrome)

    #40 How to stay focused (& beat shiny object syndrome)

    You’ve got an amazing new idea, it’s going great! It’s THE thing you have been searching for all this time. You’re never looking back. You are so in love with this idea that all else pales in comparison…

    Even if it’s maybe getting to a little bit of a hard part… actually, maybe you shouldn’t be doing this? Oh look at that over there. That’s it. That’s the thing I’ve been missing all these years…(gets credit card out/ redesigns entire business structure)

    And so on and so forth for all eternity….

    Shiny object syndrome – we get it. We know it well over here at RossSquared, which means we are also pros at kicking it to the kerb and focusing on the stuff that’s really going to move the needle inside our business.

    Inside this juicy little episode you’ll discover:



    * Why being able to maintain consistent focus is the number 1 pre-qualifier for success

    * Is it shiny object syndrome or a really amazing idea? Discover the questions you need to ask to know for sure

    * The simple strategy we use to stay focused and in our lane



    Plus, identify your distractions and most vulnerable moments to losing focus, so you can keep on top of the game.

    Press play to listen now.



    Visit RossSquared.com/yourfunnel to get The Ultimate Opt-In Funnel Course (it’s bloody brilliant)!









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    • 28 min
    #39 How to move from HobbyBoss to LadyBoss

    #39 How to move from HobbyBoss to LadyBoss

    Ok, listen up. Are you playing small in your business right now? Or do you have dreams bigger than Oprah?

    Because it’s really easy to think you have a business, when really you don’t.

    In this episode we talk about the difference between having a hobby business, being a freelancer, and having a serious business. And if you discover you ARE playing smaller than you thought, that’s ok! Because we’re also going to be sharing our best tips for how to up-level your small business, to an empire.

    Tune in to discover:



    * Why paying for help (pretty much always) makes you more money

    * How the right business besties are the key to thinking BIGGER than ever!

    * Failing forward (and how to do it)

    * Why perception is everything

    * Making million dollar business decisions



    Press Play Now!



    Visit RossSquared.com/yourfunnel to get The Ultimate Opt-In Funnel Course (it’s bloody brilliant)!









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    • 30 min
    #38 How to manage your money for success

    #38 How to manage your money for success

    If you want to make more money in your business (and actually see it reflected in your personal bank account), you need to get some serious rules around your cash and stick to them!

    In this episode we’re talking about which rules we have in place to make sure that we  always know what’s coming in and going out of our businesses, how we guard against unexpected bills and nasty financial ‘surprises’, plus:



    * The things you might have forgotten to budget for

    * Why you want an accountant who spends 99% of their time looking forward (not back)

    * Choosing the right bank (and bank account)

    * How to always have enough money to pay your tax bill

    * Investing in yourself and when to do it

    * How to stop chasing your clients for money. Period.



    Press Play Now!



    Visit RossSquared.com/yourfunnel to get The Ultimate Opt-In Funnel Course (it’s bloody brilliant)!









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    • 32 min
    #37 How to finally get your book written

    #37 How to finally get your book written

    If you’ve been trying to get your book written but you’re ready to chuck it (and your laptop) out the window. Hit play now!

    You’ve been trying to write your book for months (read: years). And even though you KNOW what an impact it could have on your business; the authority it will give you, plus what an important part of your funnel it could be… you just can’t seem to get it done.

    Your desk is covered with scraps of disjointed paragraphs and barely decipherable scribbles. And the bits that have made it into a word document are the right words (maybe), but entirely in the wrong order. It’s torture. It’s hell. Quite frankly you’d rather book a bikini wax than sit down and work on your manuscript these days. How has something you were once so excited about, turned into such a chore…

    Stop! It’s ok! It doesn’t need to be so hard! And inside this episode Cate is going to tell you exactly how to easily break your book down into a best-selling outline, which you can then chunk into easy to bash out titbits, that will take you no longer than your weekly blog post.

    Ready to finally get your book out there? Press Play now…



    Visit RossSquared.com/yourfunnel to get The Ultimate Opt-In Funnel Course (it’s bloody brilliant)!









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    • 32 min
    #36 How to set scary business goals

    #36 How to set scary business goals

    Running a business can be pretty scary in itself. Adding to the fear factor by deciding you want to quadruple your income in a year, or do your first TED Talk = not for the faint hearted.

    But if you want to see massive growth and huge success, setting some big scary goals is where you need to start. But there’s definitely a right way and a wrong way to go about it

    Maybe you want to earn $50K a month? Take summers off to cruise the Med or get on Oprah. Nothing’s off limits, as long as you get intentional, and here RossSquared we’re no strangers to setting our sights on things that kinda make us wanna puke in our mouth.

    So in this episode we’re talking:



    * How to choose your scary goal

    * Breaking free of what you think is possible

    * What changes you need to change in your business structure, messaging and marketing to hit your scary goal

    * What’s really holding you back from greatness

    * How to keep moving forward (and not give up)



    So press play now  to discover everything you need to know about why and how you can set big scary goals to help you grow your business and live your dream life, plus check out the eerie synchronicity in Cate and Amanda’s 2020/21 goals – honestly, we’re like twins, it’s creepy…



    Visit RossSquared.com/yourfunnel to get The Ultimate Opt-In Funnel Course (it’s bloody brilliant)!









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    • 27 min
    #35 How to Co-Create A Podcast!

    #35 How to Co-Create A Podcast!

    Visit RossSquared.com/yourfunnel to get The Ultimate Opt-In Funnel Course (it’s bloody brilliant)!



    Thinking of collaborating on a podcast? Then listen to this…

    There’s no doubt that if you’ve been procrastinating starting a podcast or you’ve launched one before but lost your mojo, teaming up with a like-minded co-host could be the answer to your podcasting dreams.

    When we started RossSquared back in 2019, we didn’t really know where it was going – we just knew that our skillsets complemented each other, we had similar ambitions and work ethics and sitting down and having a chat for a couple of hours a months sounded like a lot of fun.

    And it’s true, we have had so many laughs these last 9 months and we have learnt so much not only about the practicalities of starting and sustaining a podcast, but also what it means to co-create with a business partner. There’s no doubt that it means half the work and twice the fun, but if it’s something you’re thinking about trying, there are lots of things to consider first.

    In this episode we share exactly how we came up with the idea for RossSquared plus:



    * How we got the idea off the ground and on air in a matter of weeks

    * The pros and cons of collaboration

    * How we keep the vibe light and easy (because we never wanted it to feel like a chore)

    * What to look for in your ideal collaborator

    * Dividing the workload – how to balance strengths, weaknesses and working styles

    * The rules we set from the start so no-one felt weird or over burdened

    * How we worked out how to make it work for both our businesses



    Check it out, and as aways, if you find value in what we have to say, please leave a review! We love to hear form you.

    Cate & Amanda

    x









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    • 34 min

Customer Reviews

5.0 out of 5
11 Ratings

11 Ratings

KB from BLP ,

Great information & easy listening

I’m enjoying this podcast! It’s easy to listen to Amanda and Cate talk and share their experiences with marketing and hear some differing opinions. Their conversational style makes me feel like I’m out for coffee with friends!

Leslie Quinsay ,

Insightful and entertaining!

Great information and tips on branding. Fun, lively and most importantly it was enlightening. Looking forward to future episodes!

Ralihbsga ,

Love it! Very inspiring.

Absolutely love it! So fun to listen to! Very inspiring for anyone thats looking to bring their brand/business to the next level. 🙌🏼

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