3 min
Ryan Carlson (ex-Wiz, Okta): Category Creation is Overrated BUILD with Blake Bartlett
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- Marketing
Every startup wants to create a category. This is often a mistake. Or at least it’s prioritized too early by many founders and marketers. Ryan Carlson, longtime CMO at Okta, explains why this falls flat with customers and what to do instead.
Key Takeaways:
[00:31 - 01:53] A noted skeptic on category creation[01:54 - 02:15] Everybody wants to be a category creator[02:16 - 03:19] Focus on how they're better than the alternative
Mentioned in this episode:
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Ryan Carlson, Chief Marketing and Strategy Officer at Wiz
LinkedIn
Twitter
Subscribe to Blake Bartlett on YouTube.
Podcast produced by OpenView.
View our blog for more context/inspiration.
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OpenView on Facebook
Every startup wants to create a category. This is often a mistake. Or at least it’s prioritized too early by many founders and marketers. Ryan Carlson, longtime CMO at Okta, explains why this falls flat with customers and what to do instead.
Key Takeaways:
[00:31 - 01:53] A noted skeptic on category creation[01:54 - 02:15] Everybody wants to be a category creator[02:16 - 03:19] Focus on how they're better than the alternative
Mentioned in this episode:
Sign up for OpenView's weekly newsletter
Ryan Carlson, Chief Marketing and Strategy Officer at Wiz
LinkedIn
Twitter
Subscribe to Blake Bartlett on YouTube.
Podcast produced by OpenView.
View our blog for more context/inspiration.
OpenView on Linkedin
OpenView on Twitter
OpenView on Instagram
OpenView on Facebook
3 min