26 min

S1E23 - Is trust connected to brand? Everything is brand

    • Marketing

This week, we talk about trust - and how it’s connected to brand. We reference the 2020 Gustavson Brand Trust Index from the University of Victoria to discover the most trusted brands in Canada. Are brand and trust closely related? Can trust be bought?...

This week, we talk about trust - and how it’s connected to brand. We reference the 2020 Gustavson Brand Trust Index from the University of Victoria to discover the most trusted brands in Canada. Are brand and trust closely related? Can trust be bought?...

26 min

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