27 min

S2E03 - The good, the bad and the ugl‪y‬ Everything is brand

    • Marketing

This week, we're talking about the good, the bad - and the ugly - when it comes to branding or rebranding.  For example, have you seen Burger King's new brand? Is it a "hit" or a "miss"? What about General Motors, Pfizer or Kia? What's the strategy and...

This week, we're talking about the good, the bad - and the ugly - when it comes to branding or rebranding.  For example, have you seen Burger King's new brand? Is it a "hit" or a "miss"? What about General Motors, Pfizer or Kia? What's the strategy and...

27 min

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