24 min

S2E06-When brands become the standar‪d‬ Everything is brand

    • Marketing

This week, we're talking about brands becoming the standard - when their names become generic or they become something much bigger than where they started.Are brands like Kleenex or Google at the top of the "branding process"? Is this the ultimate brand...

This week, we're talking about brands becoming the standard - when their names become generic or they become something much bigger than where they started.Are brands like Kleenex or Google at the top of the "branding process"? Is this the ultimate brand...

24 min

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