27 min

S2E08 - The cost of content Everything is brand

    • Marketing

This week, the Zync team talks about the cost of content. Some countries around the world are implementing legislation on how social media platforms should be paying for the content they publish. Australia is spearheading these efforts, with Canada and the UK on their way as well.

Should digital behemoths like Facebook and Google be paying for the content they post? Does news belong to the organizations that are publishing it? Are news outlets just using these platforms as distribution channels? And, most importantly, what is the societal cost of where news reporting is heading?

Join us as we discuss these questions - and more - in this week's episode of #EverythingIsBrand. For more on brand, connect with us at zync.ca

This episode was recorded on February 26th, 2021 

This week, the Zync team talks about the cost of content. Some countries around the world are implementing legislation on how social media platforms should be paying for the content they publish. Australia is spearheading these efforts, with Canada and the UK on their way as well.

Should digital behemoths like Facebook and Google be paying for the content they post? Does news belong to the organizations that are publishing it? Are news outlets just using these platforms as distribution channels? And, most importantly, what is the societal cost of where news reporting is heading?

Join us as we discuss these questions - and more - in this week's episode of #EverythingIsBrand. For more on brand, connect with us at zync.ca

This episode was recorded on February 26th, 2021 

27 min