47 episodes

SaaS Marketing Insights is an interview show where we ask SaaS founders, CEOs, marketers and investors about the lessons they’ve learned in their quest to grow their companies. Hosted by Paul Stephenson, Founder & CEO of SaaS marketing agency, 47 Insights.

SaaS Marketing Insights 47 Insights

    • Marketing

SaaS Marketing Insights is an interview show where we ask SaaS founders, CEOs, marketers and investors about the lessons they’ve learned in their quest to grow their companies. Hosted by Paul Stephenson, Founder & CEO of SaaS marketing agency, 47 Insights.

    Ep. 47: Reverse Interview with Paul Stephenson of 47 Insights

    Ep. 47: Reverse Interview with Paul Stephenson of 47 Insights

    In this tongue-in-cheek episode SaaS Marketing Insights editor Breandan McGhee interviews 47 Insights Founder & CEO Paul Stephenson on SaaS marketing challenges and the future of this podcast.

    • 45 min
    Ep. 46: Maximizing Conversions with Ben Jesson of Conversion Rate Experts

    Ep. 46: Maximizing Conversions with Ben Jesson of Conversion Rate Experts

    Ben Jesson and fellow co-founder Karl Blanks spawned an industry in 2006 with the creation of conversion rate optimization and its scientific testing methodology. Since then, Conversion Rate Experts has helped many of the leading SaaS companies across the globe to maximize their results. Learn how Ben got started, and what he thinks about the future of SaaS businesses and conversion rate optimization.

    • 46 min
    Ep. 45: From Engineer to Growth Marketer with Vinima Aggarwal of GetSetGo Marketing

    Ep. 45: From Engineer to Growth Marketer with Vinima Aggarwal of GetSetGo Marketing

    Starting out as an engineer in Silicon Valley, Indian emigre Vinima Aggarwal has transitioned, via a spell in product management, into a growth marketer with her consultancy, GetSetGo Marketing. In this episode she explains the reasons for the change in her career direction and her experience working in both the US and India.

    • 19 min
    Ep. 44: Marketing a SaaS Product Portfolio with Tom Kincheloe of SureSwift Capital

    Ep. 44: Marketing a SaaS Product Portfolio with Tom Kincheloe of SureSwift Capital

    With more than a decade of experience in online marketing, Tom Kincheloe joined SureSwift Capital as part of the acquisition of B2B SaaS product, MailParser. In this episode Tom explains how he oversees marketing and growth for a portfolio of over 30 online businesses, many of which are SaaS. 

    • 24 min
    Ep. 43: Conversion Copywriting with Laura Lopuch

    Ep. 43: Conversion Copywriting with Laura Lopuch

    Laura Lopuch started out as a litigation paralegal who dreaded making calls. So she developed a knack for writing persuasive  emails instead. This led her to a new career specializing in emails for SaaS companies. In this episode she explains the dos and don'ts of cold outreach email.

    • 29 min
    Ep. 42: Conversion Copywriting with Lianna Patch

    Ep. 42: Conversion Copywriting with Lianna Patch

    Lianna Patch is an experienced conversion copywriter who aims to inject a little humour into every SaaS product she works with. In this episode she outlines how humour in copy can be used as part of coherent client acquisition and retention strategy.

    • 27 min

Customer Reviews

PJ_250 ,

Marketing Lead

It's so helpful to get so many different perspectives. Great show!

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