86 episodes

The Savvy Social Podcast is for budding entrepreneurs who want to understand the “why” of social media marketing. Social media strategist Andréa Jones of OnlineDrea.com talks about all things social media, chats with other industry professionals about what has worked for them, and teaches you how to elevate your social media strategies through practical, proven advice.

Savvy Social Podcast Andrea Jones - Social Media Strategist

    • Marketing

The Savvy Social Podcast is for budding entrepreneurs who want to understand the “why” of social media marketing. Social media strategist Andréa Jones of OnlineDrea.com talks about all things social media, chats with other industry professionals about what has worked for them, and teaches you how to elevate your social media strategies through practical, proven advice.

    Exploring Messenger Bots with Chrystabelle Tan

    Exploring Messenger Bots with Chrystabelle Tan

    Having an email list or social media following is fantastic but neither really serve your business without audience engagement or conversions! Even though messenger bots have gotten somewhat of a bad rep, they’re excellent tools to reach your clients when used in the right way. Chrystabelle Tan stops by to explain what a messenger bot is, where to start when building your own bots, how to understand Facebook’s rules about messenger marketing, and tools for having a successful messenger marketing strategy!  
    In this podcast episode, we share: 
    How Chrystabelle got interested in messenger marketing  What a messenger bot is and how it works  Examples of how messenger marketing has brought Chrystabelle success How messenger bots increase engagement with your audience  Advice for where to start when beginning your own messenger marketing strategy  Tips for using Facebook messenger marketing  When businesses should consider using a messenger bot  Recommendations for marketers wanting to add messenger bots to their suite of services  Memorable Quotes: 
    “Messenger bots bring back a lot of personalization back into marketing…” “Facebook messenger marketing in general is one of the best ways to move your audience from your social media or your list into messenger, and then convert them using engagements.” “Once you know your goal, then you can start looking into the different tools that allow you to build these chat bots.” About Chrystabelle:
    Chrystabelle is the founder of Chrys Media where she helps high-ticket service providers engage their audience and scale up their business with Messenger marketing. She has been featured on Thinkific, Buffer, The Business Hour podcast, and has spoken at conferences such as Social Media Day Houston. Originally from Singapore, she now runs her messenger marketing agency online while traveling the world.
    Connect with Chrystabelle:
    https://www.instagram.com/thisischrystan/
    https://www.facebook.com/thisischrystan
    https://twitter.com/thisischrystan
    https://www.linkedin.com/in/chrys-tan/
     
    Links Mentioned:
    https://www.hackyouronlinebusiness.com/
    https://chrysmedia.com/strategycall
    This Episode Is Made Possible By: Social Report: The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

    • 23 min
    Uncomplicated Marketing with Kyla Roma

    Uncomplicated Marketing with Kyla Roma

    Ever feel like your marketing strategy just isn’t getting the results you want? Learn how to prioritize marketing in a way that allows you to show up ready and excited to engage with clients instead of overwhelmed and over it. Kyla Roma joins me and shares how to identify your marketing success metrics, where to start when building your marketing plan, how to share stories as part of your marketing messaging and so much more!
     
    In this podcast episode, we share: 
    Recommendations for outlining your marketing plan or sales funnel  Questions to help determine what’s working for you and what isn’t  The value of knowing your audience’s fears and giving them permission to be human Tips for putting your client at the center of your stories to seed your expertise The importance of illustrating what you offer to your ideal client   Suggestions for how to take a break from social media  Why connecting with your audience is invaluable  Details about Kyla’s Uncomplicated Marketing Academy  
    Memorable Quotes: 
    “Give yourself permission to be where you’re at. You don’t have to be everywhere at once. Make it as simple as possible.”  “Get curious about one place and figure out what’s working for you there.” “How can I bring more empathy to my content and how can I demonstrate my expertise?” “...It’s just connecting on a human level, and sometimes we forget, when it comes to marketing, there’s a lot of human-ness in it.”  “The outside of your business should match the inside of your business.”   
    About Kyla:
    Kyla Roma is a marketing strategist, and founder of the Uncomplicated Marketing Academy. She’s spent the last decade helping overwhelmed online business owners & course creators take control of their client inquiries, and their income. She’s also a toddler mom, and her family’s breadwinner who believes that YOUR definition of success is the only one that matters and that attracting clients should be fun. (And for the record? No - that’s NOT asking too much.)
     
    Connect with Kyla:
    https://www.instagram.com/kylaroma
    https://www.twitter.com/kylaroma
    https://www.kylaroma.com/
     
    Freebie:
    Free UnComplicated Marketing Teardown Library - https://academy.kylaroma.com/teardowns
    Learn how to level up your marketing with Kyla Roma's bite-sized analysis of excellent Instagram stories, powerful sales pages, and social media content that moves an audience to action. These short videos break down what practical tactics content creators are using to drive business right now, and how you can adapt them to your online business.
     
    Links Mentioned: 
    https://onlinedrea.com/podcast/how-to-take-a-break-from-social-media-with-brit-kolo/
     
    This Episode Is Made Possible By: Social Report: The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

    • 35 min
    PR & Social Media with Brittney Lynn

    PR & Social Media with Brittney Lynn

    When you think about PR, you might think it’s only for giant companies and well-known brands. However, Brittney Lynn explains how PR and social media work together and why connecting with the right people can really benefit your business!  
     
    In this podcast episode, we share: 
    How Brittney started her own PR business   Advice for business owners to grow their connections with others through social media Tips and tricks for getting PR and positioning yourself as an expert in your field  Suggestions for leveraging your PR through social media Simple strategies to boost your online profiles to increase your credibility   Why you shouldn’t buy followers for your social media accounts  Details about Brittney’s “HARO: How to Help a Reporter Out” Tool   
    Memorable Quotes: 
    “Interact with the people you feel like would be your friends. It doesn’t have to be you talking about your business.”  “Human to human connection is so important!”  “You never know who knows who...sharing is a simple thing.”  “You never know who’s landing on your social media profiles so you want to have this all-encompassing look at who you are to a new person.”  “Instagram highlights are built for new people to look at what you’ve been talking about.”   “The point of PR is to get your message out in front of more people.”    
    Meet Brittney Lynn
    Brittney Lynn is a PR & Online Marketing Strategist for online entrepreneurs worldwide. She has nearly 10 years of experience working in the online marketing industry and has a passion for helping others grow their reach, revenue, and impact through strategic PR. She's also the host of the Day in the Life podcast, which gives a glimpse into the daily lives of people from across the world who work in a variety of industries. Stepping into the lives of these fascinating guests will encourage, inspire and challenge listeners as they share in each guest's trials and triumphs, learning that we are all connected and are more alike than we realize. Brittney has landed clients in Glamour, Brit & Co, Bustle, BuzzFeed, PopSugar to name a few. She's based in Dallas, Texas with her husband and pup.
     
    Connect with Brittney:
    http://brittneyllynn.com/
    http://instagram.com/brittneyllynn
    http://facebook.com/brittneyllynndotcom
    http://twitter.com/brittneyllynn
    https://www.linkedin.com/in/brittneylynn/
     
     
    Links Mentioned:
    HARO: https://brittneyllynn.com/haro/
    The PR Prompt: https://brittneyllynn.com/theprprompt
    https://brittneyllynn.com/andrea-jones-on-being-intentional-social-media-and-how-to-work-with-the-algorithm-instead-of-beating-it/



    This Episode Is Made Possible By: Social Report: The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

    • 30 min
    A Quick Formula for Writing a Promotional Social Media Caption

    A Quick Formula for Writing a Promotional Social Media Caption

    If a picture’s worth a thousand words, a solid caption might be priceless! Captions are a fantastic way to catch your audience’s attention, especially when you share a promotion on social media. Learn the ABC’s of writing a good social media caption and how to leave your audience wanting more! 
     
    In this podcast episode, I share: 
    The 3 W’s for Promoting on Social Media: What do you sell, Who is it for, Why does it matter The ABC’s of a Good Social Media Caption: Attention grabber, Benefit statement, Call to action  Tips for success at writing social media captions  
    Memorable Quotes:
    “How can you slow your audience from scrolling?” “Your reader/follower has to click on ‘read more’ or ‘view more’...so give them a reason to do so!”  “Your message should be memorable like a commercial jingle.”   
    Links Mentioned:
    https://onlinedrea.com/free
     
    This Episode Is Made Possible By: Social Report: The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

    • 11 min
    Social Media Sales Funnels

    Social Media Sales Funnels

    Maybe you’ve already built a following on social media, but have you established a sales funnel you can confidently say converts your fans into paying customers? Believe me, a sales funnel is crucial to your social media strategy if you’re ready to increase your reach and your revenue.

    If you’re not sure where to start, have no fear! I explain what to avoid when creating your sales funnel, tips for how to prepare for a sales funnel, and the 4 simple phases of how to guide your audience from following to buying and wanting more!
     
    In this podcast episode, I share: 
    3 common mistakes to avoid when creating a social media sales funnel 3 areas to prepare for your social media sales funnel: audience, offer, next step  4 phases of a solid sales funnel: attract, build, convert, advocate  Details about my Social Media Sales Funnel Masterclass   
    Memorable Quotes:

    “A sales funnel is a path that your social media followers take toward buying your products and becoming advocates for your brand.” “You need to get more people involved in what you’re doing so you can increase the number of people ready to buy from you...” “Often times, your buyers are going to be the ones most likely to buy from you again, so make sure you’re treating those people right!”  
    Links Mentioned:
    Free course: https://onlinedrea.com/free
    Sales Funnel Masterclass: http://onlinedrea.com/social-media-sales-funnel
     
    This Episode Is Made Possible By: Social Report: The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

    • 13 min
    How to Become a Pinterest Rockstar with Cara Chace

    How to Become a Pinterest Rockstar with Cara Chace

    Chances are you’re already using a digital platform like Facebook or Instagram to build your business, but if you haven’t considered adding Pinterest to your toolbox, you should! Cara Chace sheds light on where to start when creating your Pinterest strategy, how to consider your customer’s buying journey, the best types of Pins for online entrepreneurs, how promoted Pins can help you, and how data can show you what to Pin!
     
    In this podcast episode, we share: 
    What you should understand about Pinterest before using it as a tool to grow your business  The power of having a strong visual strategy  The value of understanding your client’s perspective & the problem they’re trying to solve  How Pinterest fits in with your digital marketing strategy  Advice for using Google Analytics to determine what Pins you should create  The difference between using Pinterest for services vs. products  Why it’s a good idea to Pin your Podcast on Pinterest  How videos on Pinterest can increase brand awareness What Promoted Pins are and how they can benefit your business  Details about Cara’s “Pinterest Powerup” membership program
     
    Memorable Quotes: 
    “Pinterest is not another portfolio for your products or services.” “Key words get you found, graphics get you clicked.” “Start with the smart data of what matters most to your audience and what they are looking at first.” “The earlier you can get Pins up on Pinterest, the better.” “If you’ve got a Facebook ads strategy, you’ve got to be doing Pinterest at the same time…”  
    Meet Cara Chace: 
    Cara Chace is the creator of Pinterest PowerUp, a Pinterest marketing membership, and the owner of Chase Digital, a Pinterest Marketing Agency. She started in social media in 2011 by managing 13 million fans across 17 social media accounts for a world-wide band. Since then, she has gone on to discover what makes a fantastic digital marketing strategy for online entrepreneurs and loves to teach how Pinterest fits into that strategy. She loves nothing more than teaching to fellow business owners except maybe a good book and one more cup of coffee.
     
    Connect with Cara:
    https://www.carachace.com/pinterest-success-roadmap
    https://pinterest.com/carachace
    https://facebook.com/groups/pinterestrockstars
    https://instagram.com/carachace
    https://carachace.com/
     
    Links Mentioned:
    https://www.carachace.com/blog/top-10-awesome-sales-funnels-for-products-on-pinterest
     
    This Episode Is Made Possible By: Social Report: The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

    • 27 min

Customer Reviews

Dreyfussca ,

Advice that grows your business

I'm devouring all of the episodes. The episodes are a list of the burning questions all businesses want answers to when it comes to harnessing the power of social marketing. Andrea invites in great guests to expand on cutting edge subect matter. A "must-listen" to help you stay on top of this dynamic field of marketing.

D Gaudet ,

A Player Among Posers

As an entrepreneur, who cut his teeth on broadcast, print, outdoor and PR, I’ve been searching for practitioners with actionable, tactical tips on leveraging social media on the fly. I heard Andrea on another podcast (this is one of Andrea’s tips by the way) and instantly liked her authority and humility. She walks the walk and brings on likeminded guests. In a very short time she’s become like a virtual social coach, nudging me along with very timely and manageable tactics.

Lisa Princic ,

Andrea is so spot on

I really enjoy Andrea's podcast. She's sweet, smart and gets right to the point. I get so much out of all her episodes! They're so full of value.

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