221 episodes

The Savvy Social Podcast is for budding entrepreneurs who want to understand the “why” of social media marketing.

Social media strategist Andréa Jones of OnlineDrea.com talks about all things social media, chats with other industry professionals about what has worked for them, and teaches you how to elevate your social media strategies through practical, proven advice.

Savvy Social Podcast Andréa Jones

    • Business
    • 5.0 • 11 Ratings

The Savvy Social Podcast is for budding entrepreneurs who want to understand the “why” of social media marketing.

Social media strategist Andréa Jones of OnlineDrea.com talks about all things social media, chats with other industry professionals about what has worked for them, and teaches you how to elevate your social media strategies through practical, proven advice.

    How to Network on Twitter with Jeremy Enns

    How to Network on Twitter with Jeremy Enns

    Isn’t Social Media all about finding followers?
    If you ask my guest and founder of the Podcast Marketing Academy, Jeremy Enns, he will probably say NO! And after our conversation, I can’t help but agree. 
    Jeremy breaks down how shifting your focus from attracting followers to building your network can be a game changer for your business and your overall relationship with social media. 
    Listen in as he delivers a Masterclass in Twitter Networking–that’s right, there’s a lot of punch and positivity left in those 280 characters. 
    In this episode of the podcast, we talk about: 
    Jeremy’s Magnificent Sales Failure & Redemption Why Twitter is his go-to social platform Why he gave up on Instagram How he built his circle of influence on Twitter His Newsletter Strategy for knowing who to follow Why Twitter is a Learner’s Haven Finding your Funnel Focus The creative benefits of constraints Why rules are good for the brain How to avoid sacrificing your creative soul on social media #1 thing to do if you want to get the most out of Twitter …and more!  
     
    This Episode Was Made Possible By: Social Media Rockstar Framework Free Course
    The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.
    Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
    Sendible Social Media Management Tool
    The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible
     
    About the Guest Jeremy Enns is the founder of Podcast Marketing Academy, the only growth-focused podcast education platform for experienced creators, brands, and marketers looking to build long-term, sustainable audience growth systems.
    He loves any sport that involves a frisbee, used to co-host an explicit-rated ice cream podcast, once bicycled across Europe, and will always look back on the day he finally saved up enough money to buy the Millennium Falcon Lego set as one of his proudest achievements.
    Website: https://podcastmarketingacademy.com
    Twitter: https://twitter.com/iamjeremyenns
    LinkedIn: https://www.linkedin.com/in/jeremy-enns/
     
    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/220

    • 49 min
    How I Helped 3 of My Clients Go Viral (Over 3 Million Views!)

    How I Helped 3 of My Clients Go Viral (Over 3 Million Views!)

    What happens when a private equity investor, a dating coach, and a spiritual life coach go viral on TikTok?
    You ask the question, “HOW?” and hope you get an answer. 
    In today’s episode, I am reverse engineering just HOW three of my clients went viral on TikTok (3 Million+ Combined views) within a few months of each other. The results will surprise you in the best way possible. 
    SPOILER ALERT: Luck was not involved…and that’s GREAT NEWS for everyone!
    In this episode of the podcast, I talk about: 
    Why you can’t predict if you will go viral Why all online attention isn’t created equal (and learn what’s best for you) How TikTok set the new standard for discoverability  Why you shouldn’t expect your Instagram feed to be your great viral hope  How Connected Storytelling can ignite your viral moment Using The Fly-On-The-Wall approach to go viral This X-Factor in Viral Storytelling Why you may not go viral as fast as you want (and why that’s okay) Why I STILL preach the TikTok Sermon The technical side of going viral The perfect time to make the ASK Why going viral may not be the best thing for you and your business  
    This Episode Was Made Possible By: Social Media Rockstar Framework Free Course
    The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.
    Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
    Sendible Social Media Management Tool
    The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible
     
    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/219

    • 20 min
    Grow with Video on LinkedIn with Alicia Henderson

    Grow with Video on LinkedIn with Alicia Henderson

    Video isn’t just for TikTok and Instagram Reels anymore!
    LinkedIn may be one of the world’s most popular social platforms, but it’s still a hidden gem because of one major reason. The untapped potential of VIDEO.
    Creators flood TikTok, Reels, and FB Live. But video (especially livestreaming) on LinkedIn represents an easy way for experts to carve out their own lane with less competition and the chance for engagement you would only dream of having on other social platforms.
    Livestream and LinkedIn Video expert Alicia Henderson joins me today to share the secret to LinkedIn Success with video. With her tips of combining a dynamic plan and the courage to show your face online, you have the prime opportunity to become the sought-after expert in your niche and attract a whole new audience for your business. 
    In this episode of the podcast, we talk about: 
    How Alicia started her video takeover Alicia’s trick to fight her “introvertness” before getting on camera The ONLY way to get better and comfortable on video Not being scared to show your face on camera The “5-Words or Less” Bullet Point Practice How to come up with an attention-grabbing hook How to continue the conversation after the video ends Why the time is NOW for LinkedIn Video How to get Alicia’s Livestream Resource Guide …and more!
     
    This Episode Was Made Possible By: Social Media Rockstar Framework Free Course
    The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.
    Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
    Sendible Social Media Management Tool
    The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible
     
    About the Guest Alicia Henderson is a Video and Business Strategist who helps women entrepreneurs go from unknown to in-demand by leveraging LinkedIn video as a client lead magnet so they can show up with confidence to attract premium clients, scale their visibility and increase their revenue while building businesses that revolve around their families and not the other way around.
    Alicia is the host of the Video Visibility with Alicia podcast which is the podcast for women entrepreneurs dedicated to all things video marketing for your service-based business. Each week she discusses easy to implement strategy plus a bit of a girl that will leave you feeling motivated and inspired.
    When Alicia isn't helping women show up confidently and stand out on LinkedIn Video she's either spending time on the soccer field or volleyball courts with her daughters, running around after her toddler son, or spending time with her retired Marine husband.
    Website: www.aliciahenderson.biz
    LinkedIn: www.linkedin.com/in/aliciahendersonbiz

    Instagram: www.instagram.com/aliciahendersonbiz/

     
    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/218

    • 19 min
    Authentic Connections and Conversions on Social Media with Merel Kriegsman

    Authentic Connections and Conversions on Social Media with Merel Kriegsman

    When was the last time you closed a client in the DMs?
    For my guest, Merel Kriegsman, sliding into the DMs and earning the sale is her superpower. No sleazy sales tactics, no badgering, and no oversharing. She’s delivering results by choosing to be unapologetically REAL, seek out deep connections, and invest time in authentic conversations.
    Listen in as this advocate for women’s wealth and CEO of MK Media delivers a Mini-Masterclass on how showing up as the REAL YOU on social media can help you find your people and scale your business beyond any mass marketing tactics you have tried in the past. 
    In this episode of the podcast, we talk about: 
    How One Statement can dramatically change a life The 12 Fun Facts that helped Merel find her people Conversion Lubrication Answering client conversations in your content creation Creating micro and macro conversions The beauty of Promotional Flow and how to get there The benefits of providing a private online community Merel’s creative upbringing Getting Goosebumps while consuming content The content that inspires my copywriting Building relationships & Closing sales in the DMs …and more!
     
    This Episode Was Made Possible By: Social Media Rockstar Framework Free Course
    The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.
    Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
    Sendible Social Media Management Tool
    The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible
     
    About the Guest Merel Kriegsman Media is a global Business Development Company dedicated to helping you become the wealthiest woman in your lineage. How? By showing you how to sell whatever you want. Whenever you want. And at whatever price point you desire.
    Through offering white-glove business mentorship (or black leather, whatever you prefer) 1000+ down-to-earth luminaries (with a hunger for social & environmental justice) have experienced the financial breakthrough of a lifetime. And last year alone, they added a combined $25,000,000 in yearly revenue.
    Merel has been featured in Forbes, Fast Company, ABC News, Entrepreneur, etc. Spot her in the wild, reading erotic novels. Or playing with her kids on her organic farm, wearing a 1920s lace dress and rubber boots.
    Website: www.merelkriegsman.com
    Facebook group: https://www.merelkriegsman.com/community

    Facebook: https://www.facebook.com/merelelishevah.kriegsman/

    Instagram: https://www.instagram.com/merelkriegsman/

     
    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/217

    • 40 min
    Authenticity vs. Transparency on Social Media

    Authenticity vs. Transparency on Social Media

    If the thought of sharing your ENTIRE life on social media doesn’t make you uncomfortable, then this podcast episode is NOT for you.
    But if you struggle with the courage to be authentic and transparent on social media because you are a super private person, not sure how to get started, or (most importantly) don’t know where to draw the line, then you are my people! 
    Listen in as I uncover the truth behind authenticity and transparency, so you can finally decide what showing up on social media looks like for you.
    In this episode of the podcast, I talk about: 
    The Social Media Strategy I learned from Gary Vaynerchuck What your social media should be a reflection of Transparency Dissonance Sharing something better than failures My lesson learned that took four years to share Three reasons why I don’t share photos of my daughter on social media Avoiding the Social Media Shame Game My Healthy Obsession with RuPaul’s Drag Race Posting vacation photos during vs. after the vacation Why your comfort is all that matters …and more!
     
    This Episode Was Made Possible By: Social Media Rockstar Framework Free Course
    The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.
    Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
    Sendible Social Media Management Tool
    The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible
     
    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/216

    • 18 min
    Going Viral: The Good, The Bad, and The Ugly with Abbie Jean & Nate

    Going Viral: The Good, The Bad, and The Ugly with Abbie Jean & Nate

    Have you ever wondered what it’s like to go viral on social media?
    From the viral TikTok Curling Iron Incident to their love/hate relationship with comment sections, I invited a team of viral collaborators to spill the goods on the true life of an influencer.
    Abbie Jean and Nate, hosts of The Influence: A Social Media Podcast, are usually the ones interviewing viral personalities, but in this episode, they are the ones giving an inside look at their thoughts and experiences with blowing up on social media.
    In this episode of the podcast, we talk about: 
    The ONE THING viral creators have in common How an unplugged curling iron led to a Viral TikTok moment (4 Million+ Views!!!) The Funny & Cute Side vs. The Weird Side of Social Media Positives vs. Negatives of Going Viral What breaks Abbie Jean’s Heart My worst YouTube Comment How Abbie Jean and Nate promote their podcast on social Nate’s unspoken “rule” for all podcast guests …and more!
     
    This Episode Was Made Possible By: Social Media Rockstar Framework Free Course
    The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.
    Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
    Sendible Social Media Management Tool
    The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible
     
    About the Guest Have you ever wondered what your favorite social media personalities think about going viral, their followers, or being considered an "influencer"? Wonder no more! Abbie Jean and Nate welcome popular influencers to chat about all things social media, what real life is like, and more! Let's take a peek behind the upload!
    Website: https://linktr.ee/Socialinfluencepod
    Instagram: https://www.instagram.com/socialinfluencepod/
    TikTok: @socialinfluencepod
    Facebook: The Influence: A Social Media Podcast
     
    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/215

    • 24 min

Customer Reviews

5.0 out of 5
11 Ratings

11 Ratings

Kris Ward 2016 ,

Great stuff!!

Time well spent! Amazing

Dreyfussca ,

Advice that grows your business

I'm devouring all of the episodes. The episodes are a list of the burning questions all businesses want answers to when it comes to harnessing the power of social marketing. Andrea invites in great guests to expand on cutting edge subect matter. A "must-listen" to help you stay on top of this dynamic field of marketing.

D Gaudet ,

A Player Among Posers

As an entrepreneur, who cut his teeth on broadcast, print, outdoor and PR, I’ve been searching for practitioners with actionable, tactical tips on leveraging social media on the fly. I heard Andrea on another podcast (this is one of Andrea’s tips by the way) and instantly liked her authority and humility. She walks the walk and brings on likeminded guests. In a very short time she’s become like a virtual social coach, nudging me along with very timely and manageable tactics.

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