169 episodes

The Savvy Social Podcast is for budding entrepreneurs who want to understand the “why” of social media marketing. Social media strategist Andréa Jones of OnlineDrea.com talks about all things social media, chats with other industry professionals about what has worked for them, and teaches you how to elevate your social media strategies through practical, proven advice.

Savvy Social Podcast Andrea Jones

    • Business
    • 5.0 • 9 Ratings

The Savvy Social Podcast is for budding entrepreneurs who want to understand the “why” of social media marketing. Social media strategist Andréa Jones of OnlineDrea.com talks about all things social media, chats with other industry professionals about what has worked for them, and teaches you how to elevate your social media strategies through practical, proven advice.

    TikTok Success Tips for Business Owners with Rebecca Simon

    TikTok Success Tips for Business Owners with Rebecca Simon

    Virtual stage fright keeping you from taking your biz to TikTok? Want to know how to promote your services on the platform (without singing and dancing!)?
    Rebecca Simon was in the same boat. 
    Then she exploded. To 25k followers.
    How’d she do it? Listen to today’s episode of the podcast to find out. Plus, discover her #1 tip for success on TikTok. 
    In this episode of the podcast, we talk about: 
    How to leverage the skills from your 9-5 job into a profitable online business What to do when you've got the online-biz-owner blues The surprising cure to TikTok content-planning block Choosing between trending topics vs. what your audience really wants Tricks & tips for driving sales & conversions on TikTok Rebecca’s proven strategy for selling courses on the platform. …and more!   
     
    This Episode Was Made Possible By: Social Media Rockstar Framework Free Course
    The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.
    Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
     
    About the Guest Rebecca Simon is a Virtual Service Provider Coach and the founder of The Success Society, a corporation that has helped hundreds of women build, launch, and scale their online service-based businesses. She leads and teaches virtual assistants (VAs) and online business managers (OBMs) through one-on-one and group coaching programs.
    Prior to launching her business, Becca worked in human resources for highly esteemed companies, including 24 Hour Fitness and Target. She quickly climbed the ranks, standing out as a natural leader in her field, before starting a side hustle as a VA in December of 2019. 
    Since then, Becca has more than doubled her corporate salary and made strategic pivots within her business. She shifted from working as a VA, to putting her HR skills to even better use as an OBM, to now coaching other virtual service providers to build their own thriving online businesses. She has built a community of over 22,000 entrepreneurs, providing a safe space for her audience to feel supported, educated, and inspired. 
    When she’s not working, Becca loves to travel with her fiancé, Nigel (the sunnier and more tropical the location, the better!). She holds a B.A. in Human Development from California State University in Long Beach, and currently lives in Huntington Beach, CA
    Website: www.workwithbecca.com
    Instagram: @workwithbecca
    TikTok: @virtualassistantcoach
     
    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/169

    • 34 min
    Growing Your Business Without Brain Overwhelm with Lanie Lamarre

    Growing Your Business Without Brain Overwhelm with Lanie Lamarre

    If you’ve been looking for the done-for-you workflows and process maps you need to put your results into overdrive (and uncover entirely new revenue streams)...
    ...Because you’ve been to too many online marketing events already this year...
    ...Because your brain can’t handle another tip or resource or hack...
    ...Because you’re sick of learning how to grow your biz online AND then doing nothing…
    ...then you need to listen to today’s interview with Lanie.
    In this episode of the podcast, we talk about:
    One of the biggest misconceptions about automating your systems and processes (that’ll have you pulling out your hair!)
    The back-of-a-cocktail-napkin simple way to get started with project management software
    How to make “very big, like big pants CEO decisions” about which metrics to measure
    The one tool no online business owner should ever be without
    3 questions to ask yourself when interpreting your performance data
    How to get your FREE Pass to OMGrowth Live ...and more!
    This Episode Was Made Possible By: Social Media Rockstar Framework Free Course
    The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.
    Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
    About the Guest Lanie is the host of the OMGrowth podcast and loves showing online bosses - like literally, using graphics and dashboards and workflows - exactly what they need to tap into their own OMGrowth moments. Her favorite topics include Airtable, your conversion rates and what song to play next on the jukebox. She's the proudest nerd I know and that works out really well for anyone who knows her because she loves to do and share the nerdy stuff so we don't have to!
    Website: https://www.omgrowth.com/
    Instagram: https://www.instagram.com/omgrowth/
    OMGrowth Live is free at https://onlinedrea.krtra.com/t/lnawN2VZSgCp
     
    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/168

    • 19 min
    Copy Stalking + 6 Social Media Tactics We Swear By featuring our Agency Senior Account Managers

    Copy Stalking + 6 Social Media Tactics We Swear By featuring our Agency Senior Account Managers

    How do you own your client’s voice on social media? Or keep your own brand voice consistent across all your social channels?  Copy stalking. 
    This tactic has rocketed our clients’ social media engagement and conversions. It’s flooded our inbox with referrals. It drives everything we do at the agency. And it’ll make your life 180% easier.
    Are you ready to become a dangerously good copy stalker? Because my Senior Account Managers are here today to share with you what it takes: from tracking down copy across marketing channels, to hunting for the words and catchphrases that make the brand voice unique, and uncovering key definitions of success and challenge.
    Plus, 6 other social media tactics we can’t live without—and you won’t either after you listen to this episode of the podcast.
    This week we talk about:
    Our must-have tool for giving your social media strategies legs (and keeping them running!). The 5 Pillars of Content Framework that take the guessing—and stressing—out of creating your social posts. How to keep your content fresh with a “Living Social Media Strategy.”  Why engagement metrics don’t tell the whole story about what’s working (and what’s not) in your social media marketing strategy. The #1 Reason behind your social media burnout.  What it takes to prolong the lifespan of your client relationships (hint: not just good work & results).  …and more!
     
    This Episode Was Made Possible By: Social Media Rockstar Framework Free Course
    The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.
    Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
     
    About the Guests Meet our team of social media rockstars…
    Lianne Fernandez
    The “OG account manager” who’s been with us since day one! Lianne helped us perfect our copy stalking tactics waaay back in 2016. And today, she’s still slaying social media strategy for our clients from her home office in Manila.
    Katy Fann
    A true “metrics maven.” Katy can troubleshoot any social media strategy from her home-base in Tennessee.
    Instagram: http://instagram.com/authorkatefann
    Diodi van der Berg
    Beaming into meetings all the way from South Africa, Diodi’s an ace at client management, keeping cameras rolling and clients smiling.
    Instagram: https://www.instagram.com/diodivdberg/
     
    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/167

    • 30 min
    Where to Start with Facebook Ads featuring Julie O’Hara our Resident Ads Specialist

    Where to Start with Facebook Ads featuring Julie O’Hara our Resident Ads Specialist

    Facebook Ads have changed a TON in the past 12 months. And as business owners, it can often feel overwhelming to even know where to start. 
    If you’re considering diving into the world of Facebook Ads, you’ve got to treat it like any other new tool that you learn to use in your business. And as an adult, sometimes we don’t want to learn new things. We just want to KNOW, you know? But unfortunately, it takes time to get the hang of it. 
    The good news? You don’t have to start from 0. In this episode of the podcast, Andréa Jones sits down with Julie O’Hara, the resident Facebook Ads Specialist at OnlineDrea Inc., to talk about: 
    When business owners should consider starting a Facebook Ad strategy How to measure success with your ads.  How to navigate some of the latest updates with ads Some of the new features like Instagram Reels Ads  The importance of building a customer journey around your ads …and more!   
     
    This Episode Was Made Possible By: Social Media Rockstar Framework Free Course
    The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.
    Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
    About the Guest After learning to run ads for her previous health coaching business, Julie shifted to full-time Facebook Ads consulting in 2019. Helping online business owners use the most advanced advertising tools available to grow and reach new people is endlessly rewarding for her. 
    Julie specializes in list-building, launching and evergreen funnels for small and medium-size businesses. She also loves teaching other service providers how to run ads for clients. You can reach out to her by email at julie@heartsandbrainsconsulting.com.
    Website: https://www.heartsandbrainsconsulting.com/
    Instagram: https://www.instagram.com/heartsandbrainsconsulting/
    LinkedIn: https://www.linkedin.com/in/julieohara/
     
    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/166
     

    • 20 min
    Why I Made the Switch from Fanbooster to Sendible

    Why I Made the Switch from Fanbooster to Sendible

    For years, I’ve rooted for Fanbooster (formerly Social Report) and in this episode, I’m breaking down why it’s no longer the tool for me. 
    Side note: This was a super hard decision to make but ultimately, I had to make the best decision for me, my agency, and my community.
    In this episode of the podcast, I talk about:
    The challenges I was having with Fanbooster What I looked for in other tools A few tools I tried that didn’t work for me Why I chose Sendible as the best fit social media management tool for my agency …and more!   
     
    This Episode Was Made Possible By: Social Media Rockstar Framework Free Course
    The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.
    Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
     
    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/165

    • 18 min
    Cultivating Your Emotional Resilience with Sarah Mikutel

    Cultivating Your Emotional Resilience with Sarah Mikutel

    Social media can sometimes be a loud Wild West, full of differing opinions and perspectives which makes it easy to get swept up in the content, comments, and emotions that come with it.
    But as business owners who are regularly social media, how can we become less reactive to what we see and more mindful of the impact social media can have on our emotions?
    In this episode of the podcast, we talk about: 
    What Stoicism is and how we can apply it in business Navigating differing opinions online  How to utilize emotional intelligence to communicate effectively on social media Internal strategies to train ourselves to be less reactive and more intentional Our opinions on cancel culture  …and more!   
     
    This Episode Was Made Possible By: Fanbooster by Traject
    The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 
     
    Social Media Rockstar Framework Free Course
    The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.
    Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
     
    About the Guest Sarah Mikutel is an American expat based in England and believes freedom is about more than getting on a plane — it’s about becoming the most heroic version of yourself. 
    As a certified clarity and performance coach, Sarah blends the ancient wisdom of the Enneagram and Stoicism with modern psychology to help clients create lives that set their soul on fire.
    Website: https://sarahmikutel.com/
    Instagram: https://www.instagram.com/sarahmikutel
    Facebook: https://www.facebook.com/sarahmikutel
    Twitter: https://twitter.com/sarahmikutel
    LinkedIn: https://www.linkedin.com/in/sarahmikutel/
     
    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/164

    • 30 min

Customer Reviews

5.0 out of 5
9 Ratings

9 Ratings

Kris Ward 2016 ,

Great stuff!!

Time well spent! Amazing

Dreyfussca ,

Advice that grows your business

I'm devouring all of the episodes. The episodes are a list of the burning questions all businesses want answers to when it comes to harnessing the power of social marketing. Andrea invites in great guests to expand on cutting edge subect matter. A "must-listen" to help you stay on top of this dynamic field of marketing.

D Gaudet ,

A Player Among Posers

As an entrepreneur, who cut his teeth on broadcast, print, outdoor and PR, I’ve been searching for practitioners with actionable, tactical tips on leveraging social media on the fly. I heard Andrea on another podcast (this is one of Andrea’s tips by the way) and instantly liked her authority and humility. She walks the walk and brings on likeminded guests. In a very short time she’s become like a virtual social coach, nudging me along with very timely and manageable tactics.

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