150 episodes

The Savvy Social Podcast is for budding entrepreneurs who want to understand the “why” of social media marketing. Social media strategist Andréa Jones of OnlineDrea.com talks about all things social media, chats with other industry professionals about what has worked for them, and teaches you how to elevate your social media strategies through practical, proven advice.

Savvy Social Podcast Andrea Jones - Social Media Strategist

    • Business
    • 5.0 • 9 Ratings

The Savvy Social Podcast is for budding entrepreneurs who want to understand the “why” of social media marketing. Social media strategist Andréa Jones of OnlineDrea.com talks about all things social media, chats with other industry professionals about what has worked for them, and teaches you how to elevate your social media strategies through practical, proven advice.

    Ethical Marketing with Michelle Mazur

    Ethical Marketing with Michelle Mazur

    3 Word Rebellion author and messaging expert Michelle Mazur is joining us today to give a different perspective on what marketing looks like online and why you don’t have to follow the trends. 
     
    What started off as a rant/blog post about how not to be a motivational speaker quickly turned into a business that challenged the status quo and encouraged other businesses owners to do the same. If you have a message or value that you want represented in your business, but you’ve been too nervous to rattle the cage too much, this podcast is for you!
    In this episode of the podcast, we talk about: 
    The typical bro-marketing methods that keep value-based entrepreneurs feeling trapped The surprising new stat about people’s attention span  A breakdown of Michelle’s 3 word rebellion and social media strategy The truth about why you might feel like you’re bad at marketing  The first step to getting started with ethical marketing  …and more!
     
    This Episode Was Made Possible By: Fanbooster by Traject
    The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 
    Social Media Rockstar Framework Free Course
    The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.
    Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
     
    About the Guest Michelle Mazur is a messaging expert who works with brilliant business owners who are shaking things up but having trouble talking about it. She combines the tools of successful social movements with the qualitative research skills she earned in her Communications Ph.D. to help them craft their powerful, captivating message. The author of the 3 Word Rebellion, host of the Rebel Uprising podcast and featured in Fast Company, Entrepreneur and Inc., she knows that speaking about what you do in a clear and captivating way is the key to reaching the people you could help the most and making more money in your business.
    Website https://drmichellemazur.com/
    Instagram https://www.instagram.com/drmichellemazur/
    Twitter https://twitter.com/drmichellemazur
    Facebook https://www.facebook.com/DrMichelleMazur
     
    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/149

    • 34 min
    Create Social Media Marketing Messages That Work

    Create Social Media Marketing Messages That Work

    Grab your notebook and a pen because you’re going to want to take notes for today’s episode. I’m taking you inside the Savvy Social School to give you an exclusive sneak peek at our Social Media Rockstar Foundation lesson.
     
    We dive into the impact of your marketing messaging and how to build a message that works for you and your business, plus how to deliver it in a way that feels authentic and true to your values. 
     
    In this episode of the podcast, I talk about: 
    What the Marketing Messaging Matrix that we teach inside the Savvy Social School is Tapping into your unique strengths for messaging  Real world examples of the Marketing Messaging Matrix at work …and more!   
     
    This Episode Was Made Possible By: Fanbooster by Traject
    The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 
     
    Social Media Rockstar Framework Free Course
    The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.
    Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
     
    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/148

    • 15 min
    Free Instagram Bootcamp Starting May 10 [Bonus Episode]

    Free Instagram Bootcamp Starting May 10 [Bonus Episode]

    Join for free here https://onlinedrea.com/bootcamp

    • 2 min
    Creating Intentional Instagram Content for VIP Offers with Jordan Gill

    Creating Intentional Instagram Content for VIP Offers with Jordan Gill

    Being intentional about social media is much more than just scheduling your Instagram posts. It’s about how you use it, the purpose and strategy behind each decision you make while using social media, and the type of relationships you build, especially when gearing up for a launch. 
     
    Jordan Gill has built a business around intentionality and relationship building on social media and is sharing her Instagram content marketing strategy and tips that keeps her in tune with her audience and growing her business, while still setting boundaries around social media. 
     
    In this episode of the podcast, we talk about: 
    The importance of relationships in business The repurposing strategy to stay intentional with your social media use A breakdown of her content marketing strategy for her VIP day launches What it’s like batch recording 6 months worth of video content (and how) The importance of testing and being data-driven …and more!   
     
    This Episode Was Made Possible By:  
    Fanbooster by Traject
    The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free here: https://onlinedrea.com/fanbooster 
     
    Social Media Rockstar Framework Free Course
    The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.
    Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
     
    About the Guest Jordan Gill, operations consultant and founder of Systems Saved Me, helps overworked one-woman shows become streamlined solopreneurs. Her jam is creating a cohesive operating system for managing your tasks, files and inbox. She’s been on podcasts like What Works and CEO Vibes sharing her love of replacing monthly retainers with one-day virtual intensives. She currently lives in Dallas TX with her cavapoo Vivienne and collection of 1,000 piece jigsaw puzzles.
      Website: https://www.systemssavedme.com
    Facebook: https://www.facebook.com/systemssavedme/ 
    Instagram: https://www.instagram.com/systemssavedme/
     
    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/147

    • 35 min
    Creating Intentional Social Media Content for Your Business with Tara McMullin

    Creating Intentional Social Media Content for Your Business with Tara McMullin

    Content marketing is a fantastic way to grow authority, spread the word about your business, and build great relationships with your audience, but you don’t want to be creating content just to create content. 
     
    To preserve your time, energy and your audience's attention, your content should be strategic and thought out, especially on social media. Today we’re joined by Tara McMullin who’s sharing an intentional method of creating content that you feel pride in and enjoy making, while also serving your audience and appeasing the algorithm.
     
    In this episode of the podcast, we talk about: 
    What epistemological method is and applying it to your business An intentional repurposing strategy  How to use Notion for content management  Your role once you shift away from one on one services  Finding a balance between your creativity and the algorithm  …and more!
     
    This Episode Was Made Possible By:  
    Fanbooster by Traject
    The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free here: https://onlinedrea.com/fanbooster 
     
    Social Media Rockstar Framework Free Course
    The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.
    Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
     
    About the Guest Tara McMullin is a coach, community builder, podcaster, and writer. She’s the founder of What Works, a digital platform for small business owners who are building strong, resilient, and sustainable companies. She’s also the co-founder of YellowHouse.Media, a podcast production agency that helps entrepreneurs create standout podcasts that grow their businesses. Tara’s podcast, What Works, has been downloaded over 2 million times and boasts over 300 interviews with small business owners.
     
    Tara is also an international speaker and a best-selling instructor on CreativeLive where she’s reached over 25,000 students with her online video courses on small business. Tara’s work has been featured in Fast Company, Forbes, Inc, and The Huffington Post.
     
    Website: http://explorewhatworks.com
    Instagram: http://instagram.com/tara_mcmullin
    Facebook: http://facebook.com/taramcmullinco
    Twitter: http://twitter.com/taragentile
    Free self-assessment on building a stronger business: http://explorewhatworks.com/assessment
     
    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/146

    • 51 min
    5 Types of Reporting Metrics to Consider Including in Reports

    5 Types of Reporting Metrics to Consider Including in Reports

    This podcast episode is a sneak peak pulled directly from the framework taught inside Savvy Social School and we’re sharing it with you today. Most business owners know that they should be tracking their numbers, but we tend to get stuck on follower count and likes and push the rest to the background. 
    It can also feel overwhelming to understand all the different types of metrics and reports available and how to use them properly to measure what’s working and what’s not. But once you understand your numbers, you can really start crafting a strategy to grow your business on social media!
    In this episode of the podcast, I talk about: 
    The difference between metrics and reporting Metrics to keep track of and understanding them  The hidden engagement metrics on social media to focus on Other conversation metrics to track besides sales …and more!
    This Episode Was Made Possible By: Fanbooster by Traject
    The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free here: https://onlinedrea.com/fanbooster 
    Social Media Rockstar Framework Free Course
    The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.
    Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/145

    • 12 min

Customer Reviews

5.0 out of 5
9 Ratings

9 Ratings

Kris Ward 2016 ,

Great stuff!!

Time well spent! Amazing

Dreyfussca ,

Advice that grows your business

I'm devouring all of the episodes. The episodes are a list of the burning questions all businesses want answers to when it comes to harnessing the power of social marketing. Andrea invites in great guests to expand on cutting edge subect matter. A "must-listen" to help you stay on top of this dynamic field of marketing.

D Gaudet ,

A Player Among Posers

As an entrepreneur, who cut his teeth on broadcast, print, outdoor and PR, I’ve been searching for practitioners with actionable, tactical tips on leveraging social media on the fly. I heard Andrea on another podcast (this is one of Andrea’s tips by the way) and instantly liked her authority and humility. She walks the walk and brings on likeminded guests. In a very short time she’s become like a virtual social coach, nudging me along with very timely and manageable tactics.

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