Search News You Can Use - SEO Podcast with Marie Haynes Marie Haynes

Google added more information to the "About this Result" information in the search results. Their wording on what they've added to this feature is very similar to some that is in the Quality Rater Guidelines. In this episode of Search News You Can Use, Marie discusses how we can possibly use this info to improve E-A-T.

Links mentioned in this episode:
https://blog.google/products/search/information-literacy/
https://developers.google.com/search/blog/2019/08/core-updates
https://services.google.com/fh/files/misc/hsw-sqrg.pdf
https://support.google.com/websearch/answer/12003459
Marie’s book
https://mariehaynes.com/book
Contact Marie
https://mariehaynes.com/contact

In this episode Dr. Marie Haynes discusses five interesting changes Google has made to the Search Quality Evaluator Guidelines, including some information from a new Google document about the raters and the work they do. We’ll learn more about what YMYL is and what Google is looking for in terms of E-A-T for the topics you write on.

Links mentioned:
https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf
https://www.blog.google/documents/37/How_Google_Fights_Disinformation.pdf/
https://services.google.com/fh/files/misc/hsw-sqrg.pdf
https://www.google.com/search/howsearchworks/ho w-search-works/ranking-results/

Marie's book:
https://mariehaynes.com/book

In this episode Marie discusses the new “pros and cons” SERP annotations you may have seen. These are not produced by structured data! A new Google patent explains how n-grams, terms and phrases can be used to discover attributes about a product or entity and then show those right in the search results

Links mentioned in this episode:
https://www.mariehaynes.com/pros-cons-and-serp-annotations/
https://www.linkedin.com/pulse/google-proscons-rich-results-annotations-simone-de-palma/
https://towardsdatascience.com/understanding-word-n-grams-and-n-gram-probability-in-natural-language-processing-9d9eef0fa058
https://patents.google.com/patent/US20210406268A1/en
https://cloud.google.com/natural-language
https://searchengineland.com/micro-intents-seo-content-journey-mapping-386544
https://www.kopp-online-marketing.com/micro-intents
https://developers.google.com/search/blog/2021/04/product-reviews-update

Hire Marie and the MHC team: https://mariehaynes.com/contact/

Marie welcomes MHC’s Technical Director, Alec Brownscombe, who also owns and operates the website Mapleleafshotstove.com.

In this episode, Marie and Alec both discuss how MHC’s traffic drop assessments have evolved, reasons behind traffic drops, relevance, intent, machine learning, and more! This is an episode you don't want to miss.

Newsletter episode 242
www.mariehaynes.com/newsletter/episode-242/

Subscribe to the newsletter:
www.mariehaynes.com/seo-newsletter/

Links:
Mordy Oberstein discussing sites affected by the May Core update
https://www.wix.com/seo/learn/resource/content-lessons-google-may-2022-update

Cyrus Shepard - 3 Vital Click-Based Signals for SEO: First, Long, & Last
https://moz.com/blog/click-based-seo-engagement-signals

Tyler Hermanson - Why keywords are still so very important for SEO
https://www.searchenginejournal.com/seo-guide/why-keywords-important-seo/

Neeva discussing using quality raters and machine learning
https://www.surgehq.ai/blog/beyond-clicks-how-neeva-uses-human-evaluation-of-search-quality-to-take-on-google

https://www.seroundtable.com/how-google-search-uses-machine-learning-31386.html

Contact Marie and the MHC team:
www.mariehaynes.com/contact
help@mariehaynes.com
twitter.com/Marie_Haynes

Alec Brownscombe's Twitter:
twitter.com/mapleleafshs

Submit a question for the next Q&A
Mariehaynes.com/qa-with-mhc

Has your Google traffic dropped? In this episode Marie goes into great detail describing how you can assess a decline in organic traffic. Your losses may be because of a Google update but there are many other reasons. Marie covers technical issues, core web vitals, competitor research and much more.

In the next episode, two weeks from now we will go into even further detail on how you can determine if your drops are due to a change in intent, relevancy or because of quality issues.

Newsletter episode 240
https://www.mariehaynes.com/newsletter/episode-240/

Links mentioned in this episode:

Using a knowledge of semantic search to improve E-A-T
https://twitter.com/Marie_Haynes/status/1537087939968221188?s=20&t=KOEJWeSmtERtphpydbriWw

SMX Advanced Talk/Agenda
https://marketinglandevents.com/smx/advanced/

Is Google Search Dying?
https://www.theatlantic.com/ideas/archive/2022/06/google-search-algorithm-internet/661325/

MHC clients that did well with May core:
https://twitter.com/Marie_Haynes/status/1536722779889979392?s=20&t=KOEJWeSmtERtphpydbriWw

Google algorithm update list:
https://mariehaynes.com/algo

Screaming Frog article on redirects:
https://www.screamingfrog.co.uk/how-to-use-the-seo-spider-in-a-site-migration/

Using Archive.org to get old urls to test redirects:
https://exposureninja.com/blog/extract-urls-archive-org/

Local SEO case study on improving page speed on Moz:
https://moz.com/blog/local-seo-speed-optimization-case-study

Mobile Moxy to monitor SERP changes for your brand:
https://mobilemoxie.com/

Newsletter:
https://mariehaynes.com/newsletter

Hire Marie and the MHC team to help improve your site or assess a traffic drop:
www.mariehaynes.com/contact
help@mariehaynes.com
twitter.com/Marie_Haynes


Submit a question for the next Q&A
Mariehaynes.com/qa-with-mhc

In this episode, Marie Haynes and Lily Ray both discuss the early impact of the May 2022 core update, advice for recovery, a little about how Google handles title tags, and more!

Newsletter episode 238
https://www.mariehaynes.com/newsletter/episode-238/

Subscribe to the newsletter:
https://www.mariehaynes.com/seo-newsletter/

Links mentioned in this episode:

How Google generates titles for documents with language or script misalignment
https://developers.google.com/search/blog/2022/06/title-script-misalignment

Lily’s recent article on E-A-T
https://friendsofsearch.com/nl/blog/interview/lily-ray-amsive-digital-any-seo-who-hasnt-jumped-onto-the-e-a-t-wave-is-not-playing-close-enough-attention/

Youtube’s use of knowledge graphs
https://www.youtube.com/watch?v=D-bTGefJj0A

Google’s announcement on the core update
https://developers.google.com/search/blog/2022/05/may-2022-core-update

How people read on the web
https://www.nngroup.com/articles/how-people-read-online/

Barry Schwartz and John Mueller on whether machine learning is used to weight ranking factors
https://www.seroundtable.com/how-google-search-uses-machine-learning-31386.html

Register for SMX advanced
https://marketinglandevents.com/smx/advanced/

Contact Marie and the MHC team:
www.mariehaynes.com/contact
help@mariehaynes.com
twitter.com/Marie_Haynes

Lily Ray's Twitter:
twitter.com/lilyraynyc

Submit a question for the next Q&A
Mariehaynes.com/qa-with-mhc