174 episodes

Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful advice on Google Algorithm updates, tips and information to help you improve your website. During the podcast she breaks down the most interesting and important changes that have happened in SEO and the world of search!

Search News You Can Use - SEO Podcast with Marie Haynes Marie Haynes

    • Technology
    • 5.0 • 9 Ratings

Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful advice on Google Algorithm updates, tips and information to help you improve your website. During the podcast she breaks down the most interesting and important changes that have happened in SEO and the world of search!

    Google's "About this Result" gives us clues about improving E-A-T!

    Google's "About this Result" gives us clues about improving E-A-T!

    Google added more information to the "About this Result" information in the search results. Their wording on what they've added to this feature is very similar to some that is in the Quality Rater Guidelines. In this episode of Search News You Can Use, Marie discusses how we can possibly use this info to improve E-A-T.

    Links mentioned in this episode:
    https://blog.google/products/search/information-literacy/
    https://developers.google.com/search/blog/2019/08/core-updates
    https://services.google.com/fh/files/misc/hsw-sqrg.pdf
    https://support.google.com/websearch/answer/12003459
    Marie’s book
    https://mariehaynes.com/book
    Contact Marie
    https://mariehaynes.com/contact

    • 31 min
    Five things I learned from Google's July Quality Raters' Guidelines Update

    Five things I learned from Google's July Quality Raters' Guidelines Update

    In this episode Dr. Marie Haynes discusses five interesting changes Google has made to the Search Quality Evaluator Guidelines, including some information from a new Google document about the raters and the work they do. We’ll learn more about what YMYL is and what Google is looking for in terms of E-A-T for the topics you write on.

    Links mentioned:
    https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf
    https://www.blog.google/documents/37/How_Google_Fights_Disinformation.pdf/
    https://services.google.com/fh/files/misc/hsw-sqrg.pdf
    https://www.google.com/search/howsearchworks/ho w-search-works/ranking-results/

    Marie's book:
    https://mariehaynes.com/book

    • 14 min
    How Google's pros and cons SERP annotations are generated

    How Google's pros and cons SERP annotations are generated

    In this episode Marie discusses the new “pros and cons” SERP annotations you may have seen. These are not produced by structured data! A new Google patent explains how n-grams, terms and phrases can be used to discover attributes about a product or entity and then show those right in the search results

    Links mentioned in this episode:
    https://www.mariehaynes.com/pros-cons-and-serp-annotations/
    https://www.linkedin.com/pulse/google-proscons-rich-results-annotations-simone-de-palma/
    https://towardsdatascience.com/understanding-word-n-grams-and-n-gram-probability-in-natural-language-processing-9d9eef0fa058
    https://patents.google.com/patent/US20210406268A1/en
    https://cloud.google.com/natural-language
    https://searchengineland.com/micro-intents-seo-content-journey-mapping-386544
    https://www.kopp-online-marketing.com/micro-intents
    https://developers.google.com/search/blog/2021/04/product-reviews-update

    Hire Marie and the MHC team: https://mariehaynes.com/contact/

    • 24 min
    How our approach to analyzing traffic drops has changed with Alec Brownscombe

    How our approach to analyzing traffic drops has changed with Alec Brownscombe

    Marie welcomes MHC’s Technical Director, Alec Brownscombe, who also owns and operates the website Mapleleafshotstove.com.

    In this episode, Marie and Alec both discuss how MHC’s traffic drop assessments have evolved, reasons behind traffic drops, relevance, intent, machine learning, and more! This is an episode you don't want to miss.

    Newsletter episode 242
    www.mariehaynes.com/newsletter/episode-242/

    Subscribe to the newsletter:
    www.mariehaynes.com/seo-newsletter/

    Links:
    Mordy Oberstein discussing sites affected by the May Core update
    https://www.wix.com/seo/learn/resource/content-lessons-google-may-2022-update

    Cyrus Shepard - 3 Vital Click-Based Signals for SEO: First, Long, & Last
    https://moz.com/blog/click-based-seo-engagement-signals

    Tyler Hermanson - Why keywords are still so very important for SEO
    https://www.searchenginejournal.com/seo-guide/why-keywords-important-seo/

    Neeva discussing using quality raters and machine learning
    https://www.surgehq.ai/blog/beyond-clicks-how-neeva-uses-human-evaluation-of-search-quality-to-take-on-google

    https://www.seroundtable.com/how-google-search-uses-machine-learning-31386.html

    Contact Marie and the MHC team:
    www.mariehaynes.com/contact
    help@mariehaynes.com
    twitter.com/Marie_Haynes

    Alec Brownscombe's Twitter:
    twitter.com/mapleleafshs

    Submit a question for the next Q&A
    Mariehaynes.com/qa-with-mhc

    • 50 min
    Diagnosing a Drop in Google Traffic - Part 1

    Diagnosing a Drop in Google Traffic - Part 1

    Has your Google traffic dropped? In this episode Marie goes into great detail describing how you can assess a decline in organic traffic. Your losses may be because of a Google update but there are many other reasons. Marie covers technical issues, core web vitals, competitor research and much more.

    In the next episode, two weeks from now we will go into even further detail on how you can determine if your drops are due to a change in intent, relevancy or because of quality issues.

    Newsletter episode 240
    https://www.mariehaynes.com/newsletter/episode-240/

    Links mentioned in this episode:

    Using a knowledge of semantic search to improve E-A-T
    https://twitter.com/Marie_Haynes/status/1537087939968221188?s=20&t=KOEJWeSmtERtphpydbriWw

    SMX Advanced Talk/Agenda
    https://marketinglandevents.com/smx/advanced/

    Is Google Search Dying?
    https://www.theatlantic.com/ideas/archive/2022/06/google-search-algorithm-internet/661325/

    MHC clients that did well with May core:
    https://twitter.com/Marie_Haynes/status/1536722779889979392?s=20&t=KOEJWeSmtERtphpydbriWw

    Google algorithm update list:
    https://mariehaynes.com/algo

    Screaming Frog article on redirects:
    https://www.screamingfrog.co.uk/how-to-use-the-seo-spider-in-a-site-migration/

    Using Archive.org to get old urls to test redirects:
    https://exposureninja.com/blog/extract-urls-archive-org/

    Local SEO case study on improving page speed on Moz:
    https://moz.com/blog/local-seo-speed-optimization-case-study

    Mobile Moxy to monitor SERP changes for your brand:
    https://mobilemoxie.com/

    Newsletter:
    https://mariehaynes.com/newsletter

    Hire Marie and the MHC team to help improve your site or assess a traffic drop:
    www.mariehaynes.com/contact
    help@mariehaynes.com
    twitter.com/Marie_Haynes


    Submit a question for the next Q&A
    Mariehaynes.com/qa-with-mhc

    • 1 hr 1 min
    Lily Ray and Marie Haynes Discuss the Early Impact of the May Core Update!

    Lily Ray and Marie Haynes Discuss the Early Impact of the May Core Update!

    In this episode, Marie Haynes and Lily Ray both discuss the early impact of the May 2022 core update, advice for recovery, a little about how Google handles title tags, and more!

    Newsletter episode 238
    https://www.mariehaynes.com/newsletter/episode-238/

    Subscribe to the newsletter:
    https://www.mariehaynes.com/seo-newsletter/

    Links mentioned in this episode:

    How Google generates titles for documents with language or script misalignment
    https://developers.google.com/search/blog/2022/06/title-script-misalignment

    Lily’s recent article on E-A-T
    https://friendsofsearch.com/nl/blog/interview/lily-ray-amsive-digital-any-seo-who-hasnt-jumped-onto-the-e-a-t-wave-is-not-playing-close-enough-attention/

    Youtube’s use of knowledge graphs
    https://www.youtube.com/watch?v=D-bTGefJj0A

    Google’s announcement on the core update
    https://developers.google.com/search/blog/2022/05/may-2022-core-update

    How people read on the web
    https://www.nngroup.com/articles/how-people-read-online/

    Barry Schwartz and John Mueller on whether machine learning is used to weight ranking factors
    https://www.seroundtable.com/how-google-search-uses-machine-learning-31386.html

    Register for SMX advanced
    https://marketinglandevents.com/smx/advanced/

    Contact Marie and the MHC team:
    www.mariehaynes.com/contact
    help@mariehaynes.com
    twitter.com/Marie_Haynes

    Lily Ray's Twitter:
    twitter.com/lilyraynyc

    Submit a question for the next Q&A
    Mariehaynes.com/qa-with-mhc

    • 47 min

Customer Reviews

5.0 out of 5
9 Ratings

9 Ratings

Michelle Bourbonniere ,

In-depth, original SEO insights

I love Marie Haynes' approach to SEO - she's laser-focused on trying to figure out what Google values. Every week she provides insights which really dive deep into how to improve websites, not just get them ranking higher in the short term. I look forward to listening to this podcast every week. I always learn something new. Thanks for producing it!

slavoie ,

Great for the latest SEO News

Great podcast to get your SEO news and stay ahead. Simple and to the point. Love the Q

Cammno ,

One of my fav SEO Podcast!

The best podcast for news on the SEO industry. Marie is very good at simplifying complex concepts. She always gives tons of real life examples to keep it inresting and engaging. Thank you for the great content!

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