The customer's experience is becoming the main focus of marketing. Shari Altergott describes the importance of the customer experience, how to implement it into your company's strategy, and how the minimum is not enough when focusing on the customer experience - it's an all-in effort.
You can check out Shari's podcast here.
Visit The CX Edge here.
Follow Shari on LinkedIn.
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Timecodes:
00:00 Intro
00:30 Shari's Background
02:00 Why Customer Experience?
03:42 Definition of Customer Experience
07:54 Why Customer Experience is Important
09:30 How Latest Technologies Affect Customer Experience
13:35 Challenges with Customer Experience
17:28 Example of Customer Experience
23:55 Employee Experience Affects the Customer Experience
28:21 Diversity's Role in Growth
33:55 What are You Most Grateful For?
35:06 Last Words
Information
- Show
- PublishedDecember 4, 2023 at 5:00 p.m. UTC
- Length36 min
- Season1
- Episode5
- RatingClean