Stew Moffatt, Dan Nicholson, and Mike Brown get together every few weeks to talk Marketing and Advertising.
Ep 14: Brands Getting Political, Augmented vs Virtual Reality & Tourism Marketing
Stew, Mike B & Producer Noah discuss how celebrities and brands are using platforms to communicate social beliefs, comparing and contrasting augmented vs. virtual reality and peer-to-peer platforms impact on tourism marketing.
Ep 13: Netflix's Social Strategy, Overcoming Negative Customer Experiences & Snapchat Filters
Stew, Mike B & Jessica discuss Netflix's approach to social media, how to view and overcome negative customer experiences & the keys to building an engaging branded Snapchat filter.
Ep 12: Dos and Don'ts for Local Businesses, Tradeshow Giveaways & lululemon's New Campaign
Stew & Mike B discuss tips for local businesses, the keys to effective tradeshow giveaways and lululemon's "This is Yoga" campaign.
Ep 11: Big Baller Brand, Remarketing & Brand Testimonials
Stew & Mike B discuss Big Baller Brand's use of "Trump" style marketing, the ads that follow you around online and the importance of testimonials.
Ep 10: Michelob ULTRA's Ad Campaign, Spotify Business Features & Augmented Reality
Stew, Mike B and Alex pontificate about Michelob ULTRA's new advertising campaign, using big data as your DJ with Spotify Business Features and how platforms and brands are embracing augmented reality.
Sherpa's podcast really helps out small business owners such as myself. Looking forward to a long run.