32 min

Shifting Gears in the Used Cars Industry | Toby Russell Transform It Forward

    • Management

The most effective industry disruptions are born from an unmet consumer need. Without a firm grasp on the needs, desires and problems of their customer, companies will fail to innovate in their industry. In this episode, Paul sits down with a guest who has an intimate awareness of this because he’s witnessed it throughout his own career. Toby Russell is the Co-Founder, Board-Director and Strategic Advisor at Shift, a company that’s on a mission to simplify the process of buying used cars. During the episode, he shares his take on the key ingredients of a successful industry disruption and why some innovations stick, while others don’t. He also shares his top predictions for the auto industry in the coming years.Interested in learning more about the show? Check out our website: https://www.transformitforward.com/

The most effective industry disruptions are born from an unmet consumer need. Without a firm grasp on the needs, desires and problems of their customer, companies will fail to innovate in their industry. In this episode, Paul sits down with a guest who has an intimate awareness of this because he’s witnessed it throughout his own career. Toby Russell is the Co-Founder, Board-Director and Strategic Advisor at Shift, a company that’s on a mission to simplify the process of buying used cars. During the episode, he shares his take on the key ingredients of a successful industry disruption and why some innovations stick, while others don’t. He also shares his top predictions for the auto industry in the coming years.Interested in learning more about the show? Check out our website: https://www.transformitforward.com/

32 min