10 episodes

Simplify China Podcast is the World's Most Though After Podcast On The Subject of Doing Business in China. If you're a brand thinking about entering China or you're already in China but struggling this is the show for you. Join Steven Yang the Founder of Simplify as he speaks to some of the most influential business, marketing, and sales experts in China.

Simplify China Podcast Steven Yang

    • Business
    • 5.0 • 4 Ratings

Simplify China Podcast is the World's Most Though After Podcast On The Subject of Doing Business in China. If you're a brand thinking about entering China or you're already in China but struggling this is the show for you. Join Steven Yang the Founder of Simplify as he speaks to some of the most influential business, marketing, and sales experts in China.

    What We've Learn About Doing Business in China - 037

    What We've Learn About Doing Business in China - 037

    You may be researching how to do business in China or how to sell and market your brand and product on WeChat, TMall, and JD and found some articles and videos here and there. That's great, but the problem is often most contents are basic, too general, or worth misleading on the truth about doing business in China as a foreign brand.
      
    As entrepreneurs, we fully understand the requirement to succeed in business goes far beyond how to sell on TMall, JD, or run a WeChat mini-program. In this episode, Jordan, Evgeny, and I shares our personal experience of doing business in China from 3 very different perspectives.
    Support the show (https://simplifyway.com)

    • 45 min
    How New Regulations on KOL in China May Affect You - 036

    How New Regulations on KOL in China May Affect You - 036

    KOL marketing has grown exponentially in the past few years in China. This is because Chinese consumers shift their attention away from traditional media and towards their cell phones.  Becoming a KOL is a great way to grow your fame, influencers, and earn living or a lot of money without moving to a tier 1 city like Shanghai and get a 9 to 5 job.
     
    As a result, millions of people from all across China have flocked to platforms such as Douyin, WeChat, and Weibo looking to grow a large following doing pretty anything you can imagine and even would never imagine.
     
    This created a massive problem for the government from possible fraud, illegal content, and illegal organizations. Recently the Chinese government decided to pass several laws to regular the industry.
     
    Join us in this episode as we discuss how the new regulation on KOL can affect the industry and your KOL marketing in China.
    Support the show (https://simplifyway.com)

    • 39 min
    How the Role of the State Affects Your Business in China - 035

    How the Role of the State Affects Your Business in China - 035

    Most foreign businesses underestimated the role of the state have on the success and failure of your business. The role of the state in many western countries will often be the effect of their policies. In China, however, is as you grow the state will often have more direct interaction with your business.

    In this episode, we discuss how the state can affect your business in China and how to navigate it as a foreigner.  
    Support the show (https://simplifyway.com)

    • 26 min
    The Future of Doing Business in China Post Pandemic - 034

    The Future of Doing Business in China Post Pandemic - 034

    There has been a lot of talks about becoming self-sufficient in upcoming years for China. The idea of "internal circulation" has been iterated over and over again by the Chinese government internally. 
     
     What does this mean for a foreign or global brand looking to enter and do business in China? How will this affect the Chinese market? Join us as we discuss the future of the China market and what it will mean for new foreign brands looking to enter
    Support the show (https://simplifyway.com)

    • 30 min
    What They Don't Tell You About Alibaba's 56 Billion Dollar Sales on Double Eleven - 033

    What They Don't Tell You About Alibaba's 56 Billion Dollar Sales on Double Eleven - 033

    Following the footstep of Blackfriday, Alibaba's double eleven has become the biggest e-commerce day in the world. This year (2020), Alibaba announced a whopping 56 billion dollars in sales in just one day.
    But what you aren't told is what goes behind the same and the secrets behind the 56 billion dollars. In this, we sit down and discuss what happens on one of the biggest eCommerce days in the world and why the number doesn't reflect a single-day sale.
    Support the show

    • 30 min
    How Well USA Election Effect Doing Business with China and Internationally - 032

    How Well USA Election Effect Doing Business with China and Internationally - 032

    The 2020 US election is today between Trump and Joe Biden and undoubtedly, this will be the most important and the most-watched election in history not only for American citizens but people and international business owners around the world.
    In this episode, Jordan, Evgeny, and I sit down to discuss not politics or whether Trump or Bident will win the election because we don't know but the effect this election will have on the world and brands looking to do business with China or internationally.
    Support the show

    • 40 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

JORDANSIB ,

Candid and helpful

Thanks for the comprehensive podcast with candid insight and reflection. Deep understanding about the truths of consumers and market is beginning stage to win in China market.

tracytheavi ,

Great podcast if you want to do business in China

I really enjoy this podcast and the wealth of insights on doing business in China the guesses share!

SteveYang007 ,

SteveYang007

Very excited that we've finally launched our very first podcast and will be to first one to review our self :). I hope everyone enjoy our content as we put in the effort to find the best guess and ask the best question to add value to your business looking to group in China.

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