45 min
Singles Day Recap with Hao Lin of Alibaba Cloud & Joseph Cooke of WPIC Marketing + Technologies The Negotiation
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- Marketing
We pulled this episode from a recent webinar we did with Hao Lin, Head of Channel and Strategic Initiatives at Alibaba Cloud, and Joseph Cooke, President of WPIC Marketing + Technologies. We spoke about opportunities for global brands in China, the process it would need to undertake, what an ICP license is etc, as well as the broader trends that are being seen in the market today and how technology is impacting them. We then shifted gears into talking directly about singles day and some of the trends we saw there as well as some of the winning tactics brands used to be successful.
We pulled this episode from a recent webinar we did with Hao Lin, Head of Channel and Strategic Initiatives at Alibaba Cloud, and Joseph Cooke, President of WPIC Marketing + Technologies. We spoke about opportunities for global brands in China, the process it would need to undertake, what an ICP license is etc, as well as the broader trends that are being seen in the market today and how technology is impacting them. We then shifted gears into talking directly about singles day and some of the trends we saw there as well as some of the winning tactics brands used to be successful.
45 min