Sleeping Barber - A Marketing Podcast

Sleeping Barber
  • 5.0 (15)
  • Marketing
  • Updated Weekly

Ready to rethink business strategy and supercharge your marketing game? Join hosts Marc Binkley and Vassilis Douros as they break down big questions at the crossroads of strategy, marketing effectiveness, and creative impact. From real-world case studies to hot-off-the-press business news, each episode dives deep into how modern companies navigate complexity. Plus, interviews with global thought leaders bring you fresh insights and actionable strategies to drive growth and build unforgettable customer experiences. This is your backstage pass to smarter thinking and better business results.

  1. 1d ago

    SBP 244: SBP Interview - If You’re Not Selling Hours, What Are You Selling?

    Everybody in this industry is arguing about what AI does to an agency. Almost all of it is agencies talking to themselves about their own cost structure. Clients are asking something else entirely. So Marc and V put the real question to two of the people growing Canada’s agency business while the ground moves under it: if you are not selling hours, what are you selling? Mélanie Dunn is President of Plus Company Canada and CEO of Cossette. Karine Courtemanche is EVP of Plus Company Canada and President of its media group, Strategy’s 2024 Media Leader of the Year, Chair of the Canadian Media Directors’ Council. Inside the conversation: why clients now buy a connected system of tools rather than time, and why the shift off billable hours is being stalled by clients, not agencies. The biggest myth in the business, and the KPI guarantee they sold three times out of hundreds of clients. Why your agency’s tech stack is now a reason to hire them. In-housing done for the right and wrong reasons. Rethinking talent when the pyramid is gone and a junior can mentor a senior. And a genuine cry for help on supporting Canadian media, where the gap between an ethical placement and a cheaper one is often marginal. The through line: agencies are being pushed to stop selling time and start selling judgment, and nobody has solved how you build judgment at scale. Enjoy the episode! Our Guests: Mélanie Dunn: https://www.linkedin.com/in/dunnmelanie/ Karine Courtemanche: https://www.linkedin.com/in/karine-courtemanche-64896330/ Chapters: 00:00 The best time to be in this business 00:46 Barbell or pyramid? Setting up the debate 02:43 What is the role of a modern agency? 06:51 What clients actually buy now: a system, not hours 09:25 If you're not selling time, what are you selling? 12:51 The biggest myth: agencies do want outcomes 15:15 Why outcome models stall: predictability and risk 17:45 Attribution as the missing accountability layer 19:16 Choosing an agency on its tools, not just its people 22:05 Three conditions for integration that actually works 23:57 In-housing, for the right reasons 27:08 Why there is no single agency model 29:22 Building operational platforms, not just media tools 31:36 AI, governance, and building the same tool twice 34:19 Rethinking talent when the pyramid is gone 36:44 Hiring now: references, soft skills, hard questions 45:30 Monday takeaways: governance as an enabler 49:13 A cry for help on Canadian media 57:02 Calgary, and the centre of the world

    SBP 244: SBP Interview - If You’re Not Selling Hours, What Are You Selling?

  2. 6d ago

    SBP 243: The Sharp Cut - Let's talk about brand love

    Marketing runs on comfort blankets. The Sharp Cut cuts them up to see what's inside. This week: brand love. Start with motorcycles. In 2015, the happiest owners in the entire category rode Victory, ahead of Harley. Two years later, Polaris shut Victory down. The happiest customers in the category could not keep the brand alive. That should bother anyone who spent a career being told marketing's job is to make people love you. So Marc and V take the believers at their word and run three tests on lovemarks, raving fans, and brand love. Are the most loved brands the biggest? Are they growing the fastest? Does the love come first, before the buying? The evidence, from the ACSI to double jeopardy to ten years of Ehrenberg-Bass data, keeps pointing the same way. Then they own up to it. Marc's Heinz loyalty that is really just shelf placement. V's Golf Town thank-you notes, where every bit of love showed up after the money was already in the books. The conclusion is not that love is worthless. It protects you, and losing it hurts. It just is not what grows a brand. Plus what to do with all of this on Monday. Chapters 00:00 What the Sharp Cut is 00:45 Today's comfort blanket: brand love 00:50 Victory vs Harley: the happiest owners, gone in two years 02:36 Where the idea came from 05:43 The money angle, and the JC Penney lovemark 06:28 The case for love, taken seriously 08:33 Three tests for the believers 08:59 Test 1: are the most loved brands the biggest? 10:20 Double jeopardy, and why loyalty is everywhere 12:04 The Apple challenge 12:45 Test 2: do loved brands grow the fastest? 15:12 Test 3: does love come first? 18:17 Confessions: Heinz, Matouk's, and the Golf Town tees 22:04 So is love a moat? The Kroger debate 24:14 Do people even want a relationship with a brand? 26:31 What to do Monday

    SBP 243: The Sharp Cut - Let's talk about brand love

  3. Oct 6

    SBP 242: The Barber's Brief - Sydney Sweeney Is Famous. Novig Isn't.

    Marc and V are back with the Barber's Brief: the good, the bad, and the overhyped, with data, a few opinions, and Great Creative getting the last word. This week: Your marketing team already got smaller. Nearly half of B2B teams have shrunk because of AI, almost none of it through layoffs (Wynter). Meanwhile most execs who cut roles for AI now regret it (Orgvue) and plenty are quietly rehiring (Robert Half, Klarna). If the cuts and the reversals are both invisible, how would anyone know it worked?Ads aimed at robots, not people. Brands are now buying ads to influence the AI agents that shop for us. V's take: feed the machine clean facts, sure, but "converts higher, further down the funnel" is the last click song all over again. The agent harvests demand, it doesn't create it.Tariffs, margins, and pricing power. Lose a market overnight and no ad fixes it. For everyone else it's margin pressure, and brand strength decides how much you can pass on.Meta is grading your creative on how different it looks, and reporting more clicks for it. The problem: memory is built on consistency. Plus Ad of the Week: Sydney Sweeney made Novig famous overnight. But did anyone remember the brand? Coming up: Brand Love and Lovemarks, and the agency model with Cossette. Enjoy the show! Chapters: 00:00 Intro: Welcome to the Barber's Brief 00:52 Story 1: AI is quietly shrinking marketing teams 03:17 If the cuts are invisible, how do we know it's working? 05:47 Story 2: ads aimed at AI agents, not people 08:02 The two-audience problem, and last click rebuilt for robots 10:31 Story 3: tariffs, margins, and brand pricing power 12:57 Why the reason for a price increase beats the size 15:25 Story 4: Meta's creative diversification best practices 17:47 More clicks, or Meta's win? Distinctive assets at risk 20:18 Ad of the Week: Novig x Sydney Sweeney, "Just Sports" 22:54 Famous, but not famous for you 24:15 The shortcut, and whether it pays off 27:31 Coming up: Brand Love, and the agency model with Cossette Links: AI Cut the Marketing Team. Then Came the Rehires. https://martech.org/ai-is-powering-the-loss-of-marketing-jobs/ https://www.orgvue.com/news/55-of-businesses-admit-wrong-decisions-in-making-employees-redundant-when-bringing-ai-into-the-workforce/ https://www.cnbc.com/2026/07/01/employers-who-laid-off-workers-for-ai-are-reversing-their-decisions.html https://www.cioandleader.com/why-replacing-employees-with-ai-backfired-for-enterprises/ https://www.bloomberg.com/news/articles/2025-05-08/klarna-turns-from-ai-to-real-person-customer-service Some companies are using ads to influence AI agents https://www.marketingbrew.com/stories/optimizing-for-ai-agents-time-magazine-wayfair-strategy Tariffs Are Squeezing Margins. Your Brand Decides How Much You Can Pass On. https://www.canada.ca/en/department-finance/news/2026/08/list-of-products-from-the-united-states-subject-to-counter-tariffs-effective-september-8-2026.html https://www.npr.org/2026/08/22/nx-s1-5941584/us-canada-tariffs https://www.abfjournal.com/the-middle-market-manufacturing-squeeze-tariffs-supply-chains-the-dealmaker-ecosystem-in-2026/ https://www.kantar.com/inspiration/brands/how-to-make-pricing-work-for-your-brand https://www.marketingweek.com/creativity-pays-les-binet/ https://ipa.co.uk/knowledge/ipa-blog/new-evidence-shows-stronger-brands-really-can-charge-more https://asknigelhollis.com/blog/evidence-that-advertising-increases-demand-at-any-given-price.html https://link.springer.com/article/10.1177/0092070304269953 https://journals.sagepub.com/doi/10.1177/10946705251341080 https://www.bnnbloomberg.ca/tariffs/2026/09/29/import-ban-on-canadian-goods-in-effect-while-trump-expects-canadians-to-say-sir-we-are-sorry-follow-for-live-updates/ https://www.everycrsreport.com/reports/R49349.html How advertisers are adjusting to Meta’s ad creative diversification best practices https://www.marketingbrew.com/stories/meta-ad-creative-diversification-best-practices-advertiser-approach Ad of the Week Sydney Sweeney Is Famous. Novig Isn't. Link: https://www.linkedin.com/posts/andrew-tindall_ive-tested-the-sydney-sweeney-ad-males-activity-7505989922999164929-_xcY Full link list for the ad of the week, in order: https://deadline.com/2026/09/sydney-sweeney-novig-ad-backlash-female-olympians-1237101507/ https://www.cbc.ca/news/canada/prince-edward-island/pei-sydney-sweeney-ad-reaction-9.7351851 https://frontofficesports.com/article/novig-ceo-sydney-sweeney-forces-us-into-national-discourse/ https://globalgamblingnews.com/sydney-sweeney-takes-equity-stake-in-novig/ https://contagious.com/io/article/jenni-romaniuk-on-distinctive-assets https://www.marketingscience.info/brands-need-distinctive-assets https://www.linkedin.com/posts/andrew-tindall_ive-tested-the-sydney-sweeney-ad-males-activity-7505989922999164929-_xcY https://system1group.com/creative-dividend https://www.cnbc.com/2026/05/28/american-eagle-aeo-earnings-q1-2026.html

    SBP 242: The Barber's Brief - Sydney Sweeney Is Famous. Novig Isn't.

  4. Oct 1

    SBP 241: The PostPod - Lessons from Omar Roubi, The Rise and Fall of a Promise

    Fresh off the Omar Roubi interview, Marc and Vassilis sit down for the PostPod to work through what stuck. The uncomfortable one: when the business is broken, whose job is it to stop advertising? Target Canada ran full advertising cycles, back to school, holiday, the works, while shelves sat empty and the experience fell apart. So the spend did not just fail to help. It amplified a promise the business could not keep. "Expect more, pay less" landed as "expecting more, paying more." They get into the reflex every marketer knows: use it or lose it, and the maturity it takes to hand budget back and say the problem is upstream. Plus leading versus lagging indicators, why revenue tells you far too late, and how supply chain efficiency and customer sentiment map onto physical and mental availability. They also sit with the thing that keeps pulling them back: it was not one P, it was the clock. A lease deal and government hiring timelines built a manufactured pressure that eroded the quality of every decision after it. Nordstrom entered around the same time with a slower playbook and lasted longer. No clean verdict. A much better set of questions. Enjoy the show! Chapters 00:00 Doomed from day one 00:38 PostPod: debriefing Target Canada 00:52 A case study that keeps giving 02:40 Going all in, and Nordstrom's different path 04:05 Canada's geography vs three warehouses 05:41 Whose job was it to say "stop advertising"? 07:49 Use it or lose it: should marketing give budget back? 08:14 Shared accountability and deferred blame 10:56 Leading vs lagging indicators 12:08 The promise to the customer 13:49 Mapping mental and physical availability 14:13 The price problem: priced premium, wasn't 16:08 You can't isolate one P: the clock 17:00 Making quality decisions under pressure 19:28 Why extremes are the best teachers

    SBP 241: The PostPod - Lessons from Omar Roubi, The Rise and Fall of a Promise

  5. Sep 29

    SBP 240: SBP Interview - Target Canada: The Rise and Fall of a Promise, with Omar Roubi

    Target is a company people love. More than 1,700 stores, a brand with real pull. Then it came to Canada, lost billions, and walked away inside four years. This is a story about Big and Little marketing. Little is the advertising. Big is everything else: product, price, place, and how the whole business organizes around the customer. Roger Martin says a promise has to be memorable, valuable, and deliverable. Advertising makes it memorable. Price and place make it valuable. Product makes it deliverable. In Canada, Target's ads were excellent, and the business broke the promise anyway. CPA Omar Roubi joins Marc and Vassilis to reverse engineer the collapse through the four Ps. Omar teaches this case at the University of Colorado Denver and built a definitive audio case study on it at LumiQ. He also lived it: his wife moved from Texas to help launch the Toronto-area stores. Inside: the Zellers real estate deal that started the countdown, empty shelves sitting above full back rooms, the imperial vs metric mix-up, three distribution centres across a 6,000 km country, and why the famous $5.4B loss is mostly a writedown, not operating losses. A case study in why great marketing can't save a broken business. Our Guest: Omar Roubi - https://www.linkedin.com/in/omar-roubi-cpa-texas/ Chapters: 00:00 Cold open: one bad decision begets more 00:26 Big marketing vs Little marketing 02:16 Omar Roubi returns 03:14 The personal connection: launching Target in Toronto 06:14 "Too big to fail" 06:36 The accountant's takeaway 09:22 Place: the Zellers real estate deal 12:08 Wrong locations, wrong customer 18:47 The 12-month countdown clock 22:25 Product: empty shelves, full back rooms 25:02 Physical availability and the metric mix-up 32:46 Price: "expect more, pay less" meets three warehouses 41:05 The currency headwind 45:07 The $5.4B loss vs the $200M operating loss 48:27 Little marketing: is ROI the wrong number? 53:01 The apology videos, and brand vs performance 57:04 The one number that signals trouble first 1:00:07 The human cost: 17,600 people References: References CBC News. (2011, January 13). Target buys Zellers leases for $1.8B. https://www.cbc.ca/news/business/target-buys-zellers-leases-for-1-8b-1.981132 CBC News. (2012, July 6). Target wins approval to come to Canada. https://www.cbc.ca/news/business/target-wins-approval-to-come-to-canada-1.1160485 Castaldo, J. (2016, January 1). The last days of Target. Canadian Business. https://canadianbusiness.com/ideas/the-last-days-of-target-canada/ Kumar, N. (2025, September 2). The experience paradox: Why better satisfaction scores don't always mean growth. Kantar. https://www.kantar.com/north-america/inspiration/experience/the-experience-paradox LinkedIn B2B Institute & WARC. (2024, August 13). Making a promise to the customer: How to give campaigns a competitive edge. https://business.linkedin.com/advertise/resources/b2b-institute/making-a-promise-to-the-business-customer Roubi, O. (Host). (2021, August). The rise and fall of Target Canada [Audio podcast]. LumiQ. Strauss, M. (2013, April 5). Target Canada prices 0.2 per cent higher than Wal-Mart's: Survey. The Globe and Mail. Strauss, M. (2014, September 22). Target Canada winning price battle with Wal-Mart. The Globe and Mail. Target Corporation. (2011, January 13). Target Corporation to acquire interest in Canadian real estate from Zellers Inc., a subsidiary of Hudson's Bay Company, for C$1.825 billion [Press release]. https://corporate.target.com/press/release/2011/01/ Target Corporation. (2015a, January 15). Target Corporation announces plans to discontinue Canadian operations [Press release]. https://corporate.target.com/press/release/2015/01/ Target Corporation. (2015b, January 15). Form 8-K. U.S. Securities and Exchange Commission. https://www.sec.gov/Archives/edgar/data/0000027419/000002741915000005/ Zellers Inc., Hudson's Bay Company, Target Corporation, & Target Canada Co. (2011, September 12). Amended and restated transaction agreement [Exhibit 2(a) to Form 10-Q]. U.S. Securities and Exchange Commission. https://www.sec.gov/Archives/edgar/data/0000027419/000110465911066091/

    SBP 240: SBP Interview - Target Canada: The Rise and Fall of a Promise, with Omar Roubi

  6. Sep 24

    SBP 239: The Sharp Cut - Who Killed the Click?

    Marketing runs on comfort blankets. The Sharp Cut cuts them up to see what's inside. This week, we did it as a murder mystery. The victim: the click. Once upon a time a click was one honest fact, a machine noting that a file left a building. Over eleven years it got poisoned, dose by dose, until it was taking credit for sales it never caused. The body: in 2012, eBay turned off roughly $51M in paid search across a third of the US, with matched control markets. Scored the way a dashboard scores it, the return was over 4,000%. Scored against the control, the only way that actually answers the question, it was minus 63%. Same company, same spend, same year. Then we line up six suspects, the auction, the platforms, last click attribution, the CFO, the agency, and us, and ask each one the same two questions: did they have a reason, and did they have the access? Marc and V get out of the costume for the part that stings: the doses we added ourselves. The Sport Chek war room. The machine V built to move money faster. The P&G cut everyone quotes that fails our own evidence test. And what happens to the click when the shopper is an AI. We won't hand you a verdict, because we don't fully agree. You're the jury. Enjoy the show! Chapters: 00:00 What the Sharp Cut is 00:49 A murder mystery: who killed the click? 01:30 Meet your six suspects 01:45 The body: eBay turns off $51M in paid search 03:35 4,000% ROI or minus 63%? Same campaign, two scores 03:57 What a click actually was (the first banner, 1994) 05:23 The 44% click rate nobody can verify 06:25 Cause of death: poisoned over eleven years 06:42 Three doses: price, bouncer, then credit 08:43 When a measure becomes a target (Goodhart's Law) 09:09 Whodunit: motive and opportunity 11:21 The evidence: Facebook's own 2016 deck 12:45 Out of the costume: the doses we added ourselves 15:28 The Sport Chek war room18:16 Building a machine to move money faster 19:41 The P&G $200M cut, and why it fails our own test 20:49 The alibi that holds: same test, opposite answer 21:27 The click's replacement: AI shoppers 22:39 The verdict is yours 24:06 One warning before you turn anything off Sources: Allouah, A., Besbes, O., Figueroa, J. D., Kanoria, Y., & Kumar, A. (2026). What is your AI agent buying? Evaluation, biases, model dependence, and emerging implications of agentic e-commerce. In Proceedings of the ACM Web Conference 2026 (pp. 8697–8700). https://doi.org/10.1145/3774904.3792943 Blake, T., Nosko, C., & Tadelis, S. (2015). Consumer heterogeneity and paid search effectiveness: A large-scale field experiment. Econometrica, 83(1), 155–174. https://doi.org/10.3982/ECTA12423 Chan, D. X., Yuan, Y., Koehler, J., & Kumar, D. (2011). Incremental clicks: The impact of search advertising. Journal of Advertising Research, 51(4), 643–647. https://doi.org/10.2501/JAR-51-4-643-647 Golden, J., & Horton, J. J. (2021). The effects of search advertising on competitors: An experiment before a merger. Management Science, 67(1), 342–362. Gordon, B. R., Zettelmeyer, F., Bhargava, N., & Chapsky, D. (2019). A comparison of approaches to advertising measurement: Evidence from big field experiments at Facebook. Marketing Science, 38(2), 193–225. https://doi.org/10.1287/mksc.2018.1135 Lewis, R. A., & Rao, J. M. (2015). The unfavorable economics of measuring the returns to advertising. The Quarterly Journal of Economics, 130(4), 1941–1973. https://doi.org/10.1093/qje/qjv023 Lysen, S. (2013). Incremental clicks impact of mobile search advertising. Google. https://research.google/pubs/incremental-clicks-impact-of-mobile-search-advertising/ Simonov, A., Nosko, C., & Rao, J. M. (2018). Competition and crowd-out for brand keywords in sponsored search. Marketing Science, 37(2), 200–215. https://doi.org/10.1287/mksc.2017.1065 The Procter & Gamble Company. (2017). Additional definitive proxy soliciting materials (DEFA14A). U.S. Securities and Exchange Commission. https://www.sec.gov/Archives/edgar/data/0000080424/000119312517299631/d464866ddefa14a.htm Facebook. (2016). Everything competes with everything [Slide presentation]. GoTo.com, Inc. (1999). Form S-1 and Form 10-Q. To be reformatted as SEC legal sources. Nielsen. (2009). NetEffect CPG home scanner panel meta-analysis of 200+ online campaigns. As reported in Facebook (2016). Nielsen. (2015). BrandEffect meta-analysis of 478 online global campaigns, October 2014 to April 2015. As reported in Facebook (2016).

    SBP 239: The Sharp Cut - Who Killed the Click?

  7. Sep 22

    SBP 238: The Barber's Brief - Playing on rented land, again.

    Marc and V are back with the Barber's Brief: the good, the bad, and the overhyped from the last couple of weeks, with data, a few strong opinions, and Great Creative getting the last word. This week: "My CEO doesn't get brand." Nearly half of B2B marketers say they can't get brand budget signed off. But 40% admit brand isn't seen as delivering ROI inside their own company. V's take: that's not an education gap, it's a proof gap. Fix the proof and the understanding follows.Google AI Overviews are eating your website traffic. Studies put the click drop anywhere from 15% to 90%. Marc makes the case that we never owned our search rankings anyway. We've always been playing on rented land, and the landlord just changed.QR codes in ads. Andrew Tindall of System1 says if you're still using them, you're a moron. CTV scan rates have fallen to 0.004%. V argues the QR code isn't the disease, it's the symptom. It is measurement theater and a confession that you don't trust the ad to do its job. Marc pushes back, and it gets good.Nobody owns demand. A sharp post from Mats Georgson: who decides what you sell, to whom, at what price, and where. Rarely marketing. So what should marketing actually own? Plus Ad of the Week: Tubi's funeral spot from "Find Any Feeling For Free," the funniest ad with the weakest branding you'll see all month. Enjoy the show! Chapters 00:00 Intro: welcome back to the Barber's Brief 01:11 Story 1: "My CEO doesn't get brand" 02:07 Education gap or proof gap? 04:05 The B2B Institute evidence: brand as the icebreaker 05:53 Story 2: Google AI Overviews are eating your traffic 07:23 Playing on rented land, again 09:34 Own your audience, or just change landlords? 12:12 Story 3: QR codes, Andrew Tindall, and measurement theater 15:07 Marc's rebuttal: signal vs noise 18:01 Last click is dumb, so why do we default to it? 20:04 Story 4: Nobody owns demand 22:54 You don't own the four Ps, but stay close to them 25:08 Ad of the Week: Tubi, "Find Any Feeling For Free" 27:06 The gag that outran the brand 29:31 Coming up: Who Killed the Click, and Target Canada Links: Title: ​ Lack of CEO understanding harming B2B brand building push Link: https://www.marketingweek.com/brand-spend-b2b-ceo-cfo/ Title: Google AI Overviews Are Eating Your Website Traffic. Here’s How To Get That Traffic Back Link: https://www.forbes.com/sites/terdawn-deboe/2026/05/18/google-ai-overviews-are-eating-your-website-traffic-fight-back/ Title: Andrew Tindall: If you’re still putting QR codes in your ads, sorry, you’re a moron Link: https://www.thedrum.com/opinion/andrew-tindall-if-you-re-still-putting-qr-codes-in-your-ads-sorry-you-re-a-moron Title: Nobody in your company owns demand. Link: https://www.linkedin.com/posts/matsgeorgson_nobody-in-your-company-owns-demand-ask-activity-7505219391089983488-BoMM?utm_source=share&utm_medium=member_desktop&rcm=ACoAAASDjbUB2U9VXn6rXo3lEfvMAwrkF_01wlk Ad of the Week Title: Tubi Fakin' It 30s Link: https://www.youtube.com/watch?v=TGklD2yU-3I&t=30s

    SBP 238: The Barber's Brief - Playing on rented land, again.

  8. Sep 17

    SBP 237: The PostPod - Lessons from Ian Whittaker, Data is not the problem.

    Fresh off the Ian Whittaker interview, Marc and Vassilis sit down for the PostPod to unpack what actually stuck. The through line: marketing keeps losing the budget argument because it treats finance as an obstacle instead of a customer. Ian's framing reframed it. Follow the incentives. Understand what executives are rewarded and punished for. Reframe budget as risk, not just missed opportunity. And stop leaning on "ROI" as if the word alone wins the room, because it is a ratio you can improve simply by cutting spend. They also get honest about the echo chamber marketers live in, the gap between how advertising works and how people believe it works, and why infinite data and AI still have not cracked proof. Marc brings it down to earth with a personal lesson from running a real P&L. No tidy answers. A much better set of questions. Chapters: 00:00 The board is a customer too (cold open) 00:41 PostPod: why our heads were spinning 02:22 Follow the incentives, the question we never ask finance 03:12 Marc runs a P&L now, and cost is a worthy adversary 05:07 Marketing's echo chamber problem 06:10 Finance is the customer: vocabulary vs grammar 07:16 Learn capital allocation, not just the buzzwords 09:42 Why leading with ROI can get you cut 10:27 How advertising works vs believing how it works 11:40 Understand board priorities before you pitch 12:53 Infinite data, still can't prove ROI, enter DCF 15:05 The bridge and the ravine 16:45 Getting marketers closer to the business

    SBP 237: The PostPod - Lessons from Ian Whittaker, Data is not the problem.
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Ready to rethink business strategy and supercharge your marketing game? Join hosts Marc Binkley and Vassilis Douros as they break down big questions at the crossroads of strategy, marketing effectiveness, and creative impact. From real-world case studies to hot-off-the-press business news, each episode dives deep into how modern companies navigate complexity. Plus, interviews with global thought leaders bring you fresh insights and actionable strategies to drive growth and build unforgettable customer experiences. This is your backstage pass to smarter thinking and better business results.

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