Smoke Signal is a podcast dedicated to sharing news and views from Australia’s public relations and communications sector.
Each episode we'll speak with industry professionals, educators and influencers on the themes, trends and issues shaping Australia's PR landscape.
A deep dive into PR measurement and evaluation with global expert, Jim Macnamara
Measurement, Evaluation and Learning is how we should be reframing the discussion around metrics in public communication according Jim Macnamara, in a special Measurement Month episode of PR podcast Smoke Signal.
A Public Relations Podcast: Smoke Signal – Summer PR Reading List
In the final episode of Smoke Signal for 2019 I share a summer reading list for PR practitioners, speaking to a number of practitioners turned authors who have recently – or will soon –become published authors.
A Public Relations Podcast: Smoke Signal – Measurement and evaluation = strategic communication
This month, in partnership with the Public Relations Institute of Australia, we mark Global PR Measurement Month by speaking with adjunct professor, lecturer, researcher, presenter - Fraser Likely - from his hometown in Ottawa Canada.
Having an industry level discussion to highlight the importance of measurement has never been more critical.
According to a recent study into continuing professional development conducted by the Public Relations Institute of Australia, measurement and evaluation is one of the top three priorities for Australia’s professional communicators.
While Fraser Likely is today synonymous with PR measurement and evaluation, for 30 years, while running his own communication management firm, Fraser never spoke about measurement and evaluation. It was simply performance management.
And while the tools, technology and techniques are now more sophisticated, at its heart measurement and evaluation is still all about performance - whether that be of a program, a campaign, a team or an organisation.
Fraser defines seven units of measurement: we can measure a specific communication activity and associated messages; a project or campaign; programs such as internal comms or issues management; how PR helps the whole organisation achieve its business goals; how organisation do in regard its environment and society around it (CSR or reputation); the performance of individual practitioners; or the overall communication function and what value it has to an organisation.
With measurement and evaluation more sophisticated than ever, the greatest question today is what is the uptake among practitioners? For Fraser, engagement with measurement and evaluation goes hand in hand with the role communications plays in an organisation. Those professional communicators with a seat at the table and part of the strategic management process will look at measurement and evaluation in a much more sophisticated way.
Mental health and wellbeing in PR: What the research tells us
In the final episode of this special Smoke Signal series looking at mental health in the PR sector, Sophie Holland shares the latest research and insight coming out of the UK.
Sophie heads up the mental health research team at UK-based insight agency Opinium. Having studied Experimental Psychology at the University of Oxford, Sophie is dedicated to giving people greater understanding on the topic of mental health so we can more effectively take a preventative rather than a reactive approach.
Opinium recently released a report titled Opening the conversation: mental Wellbeing at Work and in a survey of 400 PR professionals in the UK to be released this month, Opinium found:
-89% have struggled with their mental health in the last 12 months that is stress, anxiety, feeling low/ down, panic attacks, exhaustion/ burnout, stress, other mental health problems), versus 62% in wider worker population
- Only 31% of those who struggled took any time off work for their mental health (vs. 36% wider workers). Compared to 63% for physical health (vs. 59% wider worker population).
Mental Health and Wellbeing in PR: Setting minimum standards
Andy Wright is co-chair of the Mentally Healthy Change Group – founded by a group of leaders from across the creative,marketing and media sector with the aim to de-stigmatise mental health as a topic of discussion and help facilitate the conversation between leaders in the industry and employees.
The Mentally Healthy Change Group evolved from a survey of over 1800 workers across the creative, media and marketing sectors – the biggest study ever done into mental health in the sector – which found 56% were displaying mild to severe levels of depression, 55% were displaying mild to severe levels of anxiety.
The Mentally Healthy Change Group evolved from a survey of over 1800 workers across the creative, media and marketing sectors – the biggest study ever done into mental health in the sector – which found 56% were displaying mild to severe levels of depression and 55% were displaying mild to severe levels of anxiety.
To help set the sector on the right path, the Healthy Change Group recently released a set of minimum standards to put a line in the sand. Since being launched, 45 businesses and agencies have signed up – including Facebook, Edelman and Havas to name a few. In our discussion, Andy describes the goal of the minimum standards as two- fold – to bring the topic of mental health front of mind for employers and a framework for employees to raise issues if they feel they are not being delivered on.