7 episodes

The ultimate playbook for winning a presidential campaign. MSNBC’s Chris Matthews and campaign veterans who have had front row seats to presidential history dive deep into the six most important lessons learned from presidential campaigns that win. Chris and his guests tap into their experience, historical insight, passion for electoral politics, and love for our country to explain why these lessons matter, and how they’ve separated winners from losers. 

So You Wanna Be President? with Chris Matthews NBC News

    • Politics

The ultimate playbook for winning a presidential campaign. MSNBC’s Chris Matthews and campaign veterans who have had front row seats to presidential history dive deep into the six most important lessons learned from presidential campaigns that win. Chris and his guests tap into their experience, historical insight, passion for electoral politics, and love for our country to explain why these lessons matter, and how they’ve separated winners from losers. 

    6 - Go Negative

    6 - Go Negative

    It's the oldest, worst, and most effective part of American politics: go negative.

    • 37 min
    5 - Ride the Galloping Horse of History

    5 - Ride the Galloping Horse of History

    Winning campaigns choose to make the tough calls that put candidates on the right side of history.

    • 45 min
    4 - Play from the Back

    4 - Play from the Back

    Know how to play from the back—great politicians turn losses ... into wins.

    • 32 min
    3 - The Walls Have Ears

    3 - The Walls Have Ears

    The country is always listening—so don't say something you don't want every voter to hear.

    • 24 min
    2 - See Something, Say Something

    2 - See Something, Say Something

    Lesson two: see something, say something. When unscripted moments flare up in a campaign, voters want to see candidates who can show some spontaneity. They want to know that their nominees can live without their talking points—that the lights are on and somebody's home.

    Chris Matthews dissects the most memorable campaign turning points with Peggy Noonan, a Reagan speechwriter, and Jon Allen, a political analyst at NBC News.

    For a transcript, please visit https://www.msnbc.com/soyouwannabepresident.

    • 32 min
    1 - Win Iowa

    1 - Win Iowa

    Lesson one: win Iowa. An astounding number of Democrats and Republicans won their party's nomination after winning first in the Iowa caucuses—but America's first battleground hasn't always been a priority for campaigns. Jimmy Carter was the first to realize that a win there could propel a candidate into the national spotlight.

    Chris Matthews examines Carter's approach to the 1972 campaign with Gerry Rafshoon, who handled political advertising for the candidate, and veteran journalist Judy Woodruff, who covered the campaign in her early years with NBC.

    For a transcript, please visit https://www.msnbc.com/soyouwannabepresident.

    • 31 min

Customer Reviews

matianoel ,

Podcast ads make me want to blow my brains out!

The ads for this podcast are SO ANNOYING and give me a startle every time it comes on during my other podcast shows. The horrible, distorted trumpet audio track/music jingle that plays in the background is so shrill and irritating sounding that it makes me jump out of my seat and panic to skip it - that’s how annoying and terrible it is. I've never hated the sound of something more than this podcast advertisement.

For the love of god - change it.

Mike in CGY ,

Love it

Presented really well. The US president should offer the provinces of Alberta and Saskatchewan Statehood as the Canadian government is working at destroying the people

Merlin's M ,

Off to a great start

Fast paced, interesting and involving. Looking forward to more!

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